Experience

Drivetech

• United Kingdom
• Education Administration Programs
• 100 - 200 Employee

• Senior Product Manager

  • Jul 2021 - Present



Kidney Care UK

• United Kingdom
• Non-profit Organization Management
• 1 - 100 Employee

• Fundraising

  • May 2021 - Jul 2021



Esprit Electronics

• United Kingdom
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Marketing Specialist

  • Feb 2021 - May 2021



RNLI

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Senior Innovation Manager - Fundraising & Marketing

  • Sep 2015 - May 2021

  I lead a team of three who are responsible for delivering new initiatives into the business, and for delivering validated learning to direct strategic decision making outside of my team. I am personally responsible for setting the team’s vision and scope which informs the strategy and approach to Innovation in funding and support. I am also responsible for ensuring the team is embedded and aligned with the wider organisation both in times of stability and uncertainty. In the past 18 months I radically changed the Innovation process and governance mechanism which has seen us move from a traditional product cycle approach to embrace a more agile methodology allowing us to deliver more, faster. This has necessitated influencing diverse stakeholders to gain buy in. Since I have taken over the team we have originated, business cased, marketed and delivered key projects including (but not limited to);- Two mass participation events and associated campaigns.- An experiential event and associated social/PR campaign.- Virtual Reality trial (now adopted).- Contactless/QR trial with supporting marketing collateral (live).- Baby Boomer customer acquisition trial (significantly beat existing benchmarks).- Strategic landscape/roadmap for transactional fundraising technology.- Strategic recommendations as to how the organisation could exploit its tangible and intangible assets for commercial gain.- Product portfolio gap analysis to define NPD pipline.

• Innovation Project Manager - Fundraising & Marketing

  • Aug 2013 - Sep 2015

  This role focused on the development and delivery of new fundraising products and marketing propositions either to fill identified gaps in the portfolio, or in reaction to an emerging trend. Since starting the role, I successfully developed ad delivered two new products; Kit the Crew and Fish Supper. In both these instances I was able to negotiate and interpret a brief, develop an appropriate ideation and testing methodology and ultimately deliver products through multiple channels which stayed true to audience insight, even outperforming benchmarks for the target audience in the case of Kit the Crew.I proactively instigated a collaboration with Arts Uni Bournemouth, to test a new way of working, ultimately delivering a free response to brief for the organisation.Since taking on this role I have proactively revised and redesigned our team’s delivery processes to make them more robust. I have also been involved in redesigning the wider Marketing Campaign process.

• Marketing Audience Manager

  • May 2012 - Aug 2013

  Within this role I was responsible for leading and developing the Legacy, In-memoriam, Philanthropy fundraising and marketing programmes. I had budgetary responsibility across this portfolio, and set the plans and targets for delivery for the Campaign Manager and the relevant customer facing teams. My promotion resulted from a restructure which prompted a need to work in new ways, and I developed relationships across multiple stakeholders to design new methods of planning and delivering activity. For example, delivery of the RNLI’s first Philanthropy handraiser direct marketing campaign. My role involved working with our Insight team to analyse and interpret data to drive campaigns, establish benchmarks and develop a more holistic understanding of our supporters. For example, having identified a gap in our In-memoriam product portfolio, I worked alongside colleagues to scope and find a solution for a new In-mem product which was sadly shelved due to CRM issues. Alongside product management, my role required me to develop and lead multi-channel campaigns to drive awareness, acquisition and retention. This was a newly created role, and I had to work hard to develop positive relationships with diverse stakeholders.

• Legacy Campaign Manager

  • Sep 2010 - May 2012

  As Marketing Campaign Manager it was my responsibility to develop anddeliver a Legacy and In-memoriam marketing program to recruit and support the stewardship of both Legacy and In-memoriam supporters ensuring they received an excellent experience. As part of this role I planned and executed legacy direct mail campaigns. This required me to draw on market research, manage data, schedules and budgets, and develop compelling, motivating and sensitive propositions using internal and external resource, whilst ensuring deadlines were met. I developed a new proposition for the primary mailing, which to the best of my knowledge is still being used as the banker pack to this day.Through identifying efficiencies, negotiating with suppliers and implementing new processes I was able to reduce our spend on these projects by tens of thousands of pounds. It was my responsibility to report on campaigns, analyse results and predict future trends, ensuring that the findings were communicated appropriately throughout the organisation.



Hampshire County Council

• United Kingdom
• Government Administration
• 700 & Above Employee

• Economic Development Marketing Officer

  • Mar 2010 - Sep 2010

  The role of the Economic Development Office is to support local businesses and promote Hampshire as an area in which business prospers. Working towards this goal I have specific responsibility for Conference Hampshire and Film Hampshire which through targeted marketing campaigns draw money into the county. I also look after the Hampshire Ambassador program which promotes business excellence. The role of the Economic Development Office is to support local businesses and promote Hampshire as an area in which business prospers. Working towards this goal I have specific responsibility for Conference Hampshire and Film Hampshire which through targeted marketing campaigns draw money into the county. I also look after the Hampshire Ambassador program which promotes business excellence.



Red Funnel

• United Kingdom
• Travel Arrangements
• 100 - 200 Employee

• Marketing Executive

  • Apr 2007 - Feb 2010

  Delivery of marketing campaigns through multiple channels including but not limited to; radio, press outdoor and social. Delivery of marketing campaigns through multiple channels including but not limited to; radio, press outdoor and social.



Britax Child Safety

• United States
• Manufacturing
• 1 - 100 Employee

• European Communications Assistant

  • 2006 - 2007