Experience

Tini Lux

• United States
• Retail
• 1 - 100 Employee

• Social & Brand Partnerships Manager

  • May 2022 - Present

• Digital Marketing Coordinator, Branding & Retention

  • Mar 2021 - May 2022



Camuto Group

• Apparel & Fashion
• 200 - 300 Employee

• Marketing Coordinator

  • Jan 2019 - Mar 2021

  Execute omnichannel marketing strategies through collaborative communication with internal teams and external partners and retailers to create integrated marketing programs. Maintain Amazon brand shops for all brands under portfolio as well as manage A+ content. Plan and implement in-store events, GWPs, and seasonal asset creation and distribution. Support brand objectives connecting brands to customers in authentic manners both on and off-line. Foster collaborative relationships across corporate divisions, retailers, and category partners to enable uniform brand messaging and drive growth.

• Licensing Coordinator

  • Aug 2016 - Jan 2019

  First point of contact for all Vince Camuto brand licensees. Worked with all partners to ensure compliance with brand guidelines for design, product development, marketing, creative and sales. Maintained cross-category initiatives including design and material. Coordinated creative cross-category campaign sales analysis for design and marketing teams to plan and forecast. Liaised with brand international team to drive category expansion in key global markets.



Tory Burch

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Shoe Merchandising Intern

  • Jun 2015 - Aug 2015

  Through interning in the shoe merchandising department, my responsibilities included updating spreadsheets regarding the production of potential shoes as well as researching potential competitive advantages in the shoe market. Through interning in the shoe merchandising department, my responsibilities included updating spreadsheets regarding the production of potential shoes as well as researching potential competitive advantages in the shoe market.



Maverick Events

• United Kingdom
• Performing Arts

• Event Specialist

  • May 2014 - Aug 2014

  Planned charity galas for boutique and large scale clients. Researched potential clients, venues, and talent for future events. Explored charity-specific on brand partnerships to achieve fundraising goals and foster engagement. Planned charity galas for boutique and large scale clients. Researched potential clients, venues, and talent for future events. Explored charity-specific on brand partnerships to achieve fundraising goals and foster engagement.

• Marketing Intern

  • Jun 2013 - Aug 2013

  Interned at the fashion sourcing and licensing company in the Marketing department. Internship entailed researching market trends for each of the company's brands and assisting on improving the brands' social media presence. Interned at the fashion sourcing and licensing company in the Marketing department. Internship entailed researching market trends for each of the company's brands and assisting on improving the brands' social media presence.