Experience

The Marketing Academy

• United Kingdom
• Higher Education
• 1 - 100 Employee

• 2021 Marketing Academy Scholar

  • May 2021 - Present



KIND

• United States
• Food and Beverage Services
• 300 - 400 Employee

• Global Brand Director

  • Nov 2018 - Present

  Super excited to be joining an organisation that can be both commercially successful AND have a positive social impact one act at a time. Doing my bit to grow the KIND global business. Super excited to be joining an organisation that can be both commercially successful AND have a positive social impact one act at a time. Doing my bit to grow the KIND global business.



Working Girls Network

• United Kingdom
• Professional Training and Coaching
• 1 - 100 Employee

• Co-Founder & Director

  • Sep 2016 - Present



Mars

• United States
• Manufacturing
• 700 & Above Employee

• • Jan 2016 - Nov 2018

• • Aug 2014 - Dec 2015

• • Sep 2013 - Jul 2014

• • Sep 2012 - Sep 2013

• • Sep 2011 - Sep 2012



Bloom

• United Kingdom
• Design Services
• 1 - 100 Employee

• Brand Planner

  • Jan 2011 - Sep 2011

  • Managed Bloom’s online content, including their blog & twitter accounts. Enhanced their digital capabilities. • Developed naming strategies for brands as diverse as Yale and Lipton. • Developed the name & branding strategy for a new charity and managed the account. • Various planning assignments, including client presentations on accounts ranging from Quaker Oats to Nestlé confectionery. • Managed Bloom’s online content, including their blog & twitter accounts. Enhanced their digital capabilities. • Developed naming strategies for brands as diverse as Yale and Lipton. • Developed the name & branding strategy for a new charity and managed the account. • Various planning assignments, including client presentations on accounts ranging from Quaker Oats to Nestlé confectionery.



The Guardian

• United Kingdom
• Book and Periodical Publishing
• 700 & Above Employee

• Research Assistant

  • Aug 2008 - Sep 2008

  • Research & Consumer Insight. Compiled data on Guardian readers and web users. Researched new trends in the marketplace. • Data Marketing (Digital Marketing). Researched how a wide variety of publications communicate with their consumer via email. Learned how to track consumer engagement with Guardian’s email newsletters. Edited parts of the Guardian website. • Sponsorship & Events. Helped prepare and organize a wide variety of Guardian events from the Christmas party to National Party Conferences. • Marketing. Participated in a cross-department brainstorming session to formulate new marketing concepts for the supplements. Audited competitor House Ads as well as comms for the Guardian’s competitor Dating and Job sites, both in print and online. Show less



MCBD

• Junior Planner

  • 2008 - 2008

  • Major project: developing a strategy for an anti-smoking campaign for the Department of Health. Presented a planning strategy which included understanding consumer behaviour, insight generation and in depth analysis of anti-smoking ads in other countries. • Worked on a pitch for moneysupermarket.com, which was ultimately successful. Filmed a series of vox pops to support the agency’s insight. • Deepened my understanding of how television and radio ads are developed and produced. • Major project: developing a strategy for an anti-smoking campaign for the Department of Health. Presented a planning strategy which included understanding consumer behaviour, insight generation and in depth analysis of anti-smoking ads in other countries. • Worked on a pitch for moneysupermarket.com, which was ultimately successful. Filmed a series of vox pops to support the agency’s insight. • Deepened my understanding of how television and radio ads are developed and produced.



Bloom

• United Kingdom
• Design Services
• 1 - 100 Employee

• Junior Planner

  • Oct 2006 - Mar 2007