Alexa Cohen

Partnerships Marketing Manager at FlexPro Meals
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Contact Information
us****@****om
(386) 825-5501
Location
Tampa, Florida, United States, US
Skills

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Kaila Vakil

I had the pleasure of working with Alexa during my years in college. She’s is extremely creative and completes her work with passion and in a timely manner. She is a fast learner and is always looking for ways to help others on the team. I cannot recommend Alexa enough as an employee, teammate, and friend

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Credentials

  • Nano Tips for Video Content Creators with Tejas Hullur
    LinkedIn
    Apr, 2022
    - Nov, 2024
  • Top of Mind: Use Content to Unleash Your Influence (getAbstract Summary)
    LinkedIn
    Apr, 2022
    - Nov, 2024

Experience

  • FlexPro Meals
    • Food and Beverage Services
    • 1 - 100 Employee
    • Partnerships Marketing Manager
      • Jan 2023 - Present

      Define, track and communicate key performance indicators and success metrics. Optimize and develop influencer relationships to drive high volume of new acquired customers through the affiliate channel and establishing partner relationships. Develop and drive overall affiliate marketing strategy working with the Marketing team. Nurture existing affiliate/partnership relationships by setting monthly calls with large partners. Monitor influencer activity, analyze performance, identify areas of improvement, and optimize affiliate performance to increase affiliate-generated revenues. Identify and recruit new affiliates and partners that can drive additional volume based on internal and external research Including possible cross recruiting across multiple brands. Analyze and come up with solution to optimize conversion rates. Show less

  • Scorpion
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Marketing Assistant
      • Sep 2022 - Jan 2023

      Coordinated all tasks related to the client’s digital campaign launches and campaign tracking. Maintained all campaign requests & projects trackers for internal team, clients, and agency partners. Updated internal team and divisions on upcoming campaigns, assets and landing pages needed and confirm any outstanding questions/issues. Tracked all new landing page requests to ensure quality & on-time delivery. Assisted team with project coordination, tracking, and creative asset management. Show less

  • Sadot Group Inc.
    • United States
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Marketing Specialist
      • Feb 2021 - Jul 2022

      Third-Party Manager: Builds and manages relationships with all 3rd party vendors to set up accounts, opt into marketing promotions, menu updates and maintain communication. Perform daily maintenance to maximize visibility and ease of ordering for customers. Update menus and offerings for all brands as well as manage content on all landing pages. Work with marketing team on scheduling marketing promotions, offers and identify new opportunities to grow sales via all online ordering platforms. Social Media Manager - Oversees company's interactions through social media platforms implementing content strategies. Analyzes engagement data, identifying trends in customer interactions and planning digital campaigns to build community online. Show less

  • Orangetheory Fitness
    • United States
    • Wellness and Fitness Services
    • 700 & Above Employee
    • Sales Associate
      • Nov 2021 - Jun 2022

      Responsible for meeting and exceeding all key performance sales indicators for the fitness studio, including membership sales and renewals, retail and concession sales, maximizing workout traffic, and maintaining premium customer service levels. Responsible for meeting and exceeding all key performance sales indicators for the fitness studio, including membership sales and renewals, retail and concession sales, maximizing workout traffic, and maintaining premium customer service levels.

  • Eat The Frog Fitness®
    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Digital Marketing Manager / Assistant Studio Manager
      • Sep 2019 - Dec 2020

      Manage social media and digital marketing strategies to attract and retain members. Increased reach by over 300%. Demonstrate studio benefits and sell memberships. Contributed to nearly 500% growth in member base in one year. Plan and oversee events and promotions to enhance member satisfaction and improve retention. Manage social media and digital marketing strategies to attract and retain members. Increased reach by over 300%. Demonstrate studio benefits and sell memberships. Contributed to nearly 500% growth in member base in one year. Plan and oversee events and promotions to enhance member satisfaction and improve retention.

  • Quest Nutrition
    • United States
    • Wellness and Fitness Services
    • 100 - 200 Employee
    • Brand Ambassador
      • Jan 2019 - Dec 2020

      Promote nutrition and wellness products through engaging social media posts and in-person demos. Use social media and to help improve awareness of brand and products. Identify and execute marketing opportunities for brand promotion through social media posts. Promote nutrition and wellness products through engaging social media posts and in-person demos. Use social media and to help improve awareness of brand and products. Identify and execute marketing opportunities for brand promotion through social media posts.

  • CHAARG
    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Executive Team - Vice President of Media, Secretary, Event Coordinator
      • Dec 2016 - Apr 2020

      Plan and run health & fitness events for 250-member wellness organization as member of Executive Board. Motivate, inform and recruit members through social media, newsletters and personal communication. Recruitment through flyers, word of mouth, social media and attending various events. Create and design graphics for CHAARG-related events. Ran all UCF CHAARG social media platforms and increased audience engagement through the use of hashtags, monthly social media challenges, and engaging with other health and fitness related accounts. Created and managed weekly events through EventBrite. Emailed welcome packets and assisted in any general questions about the organization. Lead a weekly small group workout. Keep track of attendance, membership reports, restricted membership and meeting minutes. Show less

  • SiriusXM
    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Content Marketing Intern
      • Jun 2019 - Aug 2019

      Tracked cross-promotion information and content marketing assets for 100+ programming teams and partners. Brainstormed creative marketing ideas, planned event content initiatives and designed marketing promotions. Manage the flow of marketing assets with partners and gather cross promotion information for sports and talk programming. Generate presentations for new content marketing opportunities and assist with short and long term projects. Tracked cross-promotion information and content marketing assets for 100+ programming teams and partners. Brainstormed creative marketing ideas, planned event content initiatives and designed marketing promotions. Manage the flow of marketing assets with partners and gather cross promotion information for sports and talk programming. Generate presentations for new content marketing opportunities and assist with short and long term projects.

  • Tinder
    • United States
    • Software Development
    • 400 - 500 Employee
    • Student Brand Marketing Manager
      • Aug 2018 - Jul 2019

      Market Tinder University through awareness, conversation, and partnerships with on-campus and off-campus organizations, venues and vendors to leverage reach. Deployed creative marketing techniques to increase brand presence and promote usage of Tinder U mobile app at UCF. Planned and publicized events. Developed and executed social media campaigns. Maintained marketing budget. Market Tinder University through awareness, conversation, and partnerships with on-campus and off-campus organizations, venues and vendors to leverage reach. Deployed creative marketing techniques to increase brand presence and promote usage of Tinder U mobile app at UCF. Planned and publicized events. Developed and executed social media campaigns. Maintained marketing budget.

  • Insight Marketing Group
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Intern
      • May 2018 - Sep 2018

      Maintained social media marketing and online reputation management (ORM) strategies for over 20 clients. Created and scheduled social media content. Updated websites and client profiles. Monitored online reviews. Maintained social media marketing and online reputation management (ORM) strategies for over 20 clients. Created and scheduled social media content. Updated websites and client profiles. Monitored online reviews.

  • TITLE Boxing Club
    • Health, Wellness & Fitness
    • 400 - 500 Employee
    • Social Media Marketing
      • Mar 2018 - Sep 2018

      Managed company’s Instagram presence, increasing followers by more than 100% in six months. Wrote newsletters, blogs and social media content. Served as photographer and videographer for the company. Managed company’s Instagram presence, increasing followers by more than 100% in six months. Wrote newsletters, blogs and social media content. Served as photographer and videographer for the company.

  • UCF Athletics Association Inc.
    • United States
    • Spectator Sports
    • 100 - 200 Employee
    • Communications Intern
      • Nov 2017 - Apr 2018

      Gathered and prepared statistics, rosters, quotes and photos of UCF athletic teams for digital media usage. Tagged photos for digital media use through the use of PhotoShelter. Edit content for websites and social media using Adobe InDesign. Gathered and prepared statistics, rosters, quotes and photos of UCF athletic teams for digital media usage. Tagged photos for digital media use through the use of PhotoShelter. Edit content for websites and social media using Adobe InDesign.

Education

  • University of Central Florida
    Bachelor of Arts - BA, Multi-/Interdisciplinary Studies, General
    2016 - 2020

Community

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