Digital Content Producer

• Jan 2022 - Present

Improving usability and accessibility of the public facing Drupal website, using Google Analytics and Monsido insights. Driving traffic to website through social media. Content audit for new website with the decoupling of Liquor and Gambling Regulation. Improving usability and accessibility of the public facing Drupal website, using Google Analytics and Monsido insights. Driving traffic to website through social media. Content audit for new website with the decoupling of Liquor and Gambling Regulation.

Director

• Jan 2008 - Present

Delivering online content communication strategies and solutions to medium and corporate businesses. Delivering online content communication strategies and solutions to medium and corporate businesses.

Digital Content Producer

• May 2019 - Present

New brand look and feel VCGLR development and deployment August 2020. UAT testing for improved search function, Drupal CMS, personalisation of content for licence type holders, launch and monitor of improved RSA refersher site, Hotjar, Monsdio, Google analytics. New brand look and feel VCGLR development and deployment August 2020. UAT testing for improved search function, Drupal CMS, personalisation of content for licence type holders, launch and monitor of improved RSA refersher site, Hotjar, Monsdio, Google analytics.

Content Specialist

• Nov 2018 - Apr 2019

ANZ Global Digital Content Migration in AEM - Adobe Experience Manager. ANZ Global Digital Content Migration in AEM - Adobe Experience Manager.

Retail Digital Content Author

• Feb 2018 - Sep 2018

Origin Energy rebrand, first in 18 years! Campaigns: Maximiser, One Low Rate, Solar Boost, Solar Boost Plus, Rate Freeze, Solar Easy, My Choice, winback campaigns, EVs, Origin Way Of Work (OWOW),Solar Life, Smart Home HQ. Other key events and methods: A/B split testing,above and below the line campaigns, Mobile First strategy, 2018 hackathon, UX, SEO, personalised content by geolocation and customer segmentation. Origin Energy rebrand, first in 18 years! Campaigns: Maximiser, One Low Rate, Solar Boost, Solar Boost Plus, Rate Freeze, Solar Easy, My Choice, winback campaigns, EVs, Origin Way Of Work (OWOW),Solar Life, Smart Home HQ. Other key events and methods: A/B split testing,above and below the line campaigns, Mobile First strategy, 2018 hackathon, UX, SEO, personalised content by geolocation and customer segmentation.

Senior Content Writer

• May 2015 - Jun 2017

Making Education Awesome! Creating a new look and feel Diploma level education that's engaging, educational and helpful for students with a range of learning requirements. Diplomas include: Travel and Tourism Business Leadership and Management Human Resources Over 20 Executive Short Courses Operational Planning Time Management Dynamite Sales Making Education Awesome! Creating a new look and feel Diploma level education that's engaging, educational and helpful for students with a range of learning requirements. Diplomas include: Travel and Tourism Business Leadership and Management Human Resources Over 20 Executive Short Courses Operational Planning Time Management Dynamite Sales

Freelance Senior Copywriter

• 2017 - 2017

Marketing and Point of Sale Brochures for Milan 'Host Milano' European Coffee Trip Festival, Milan. Marketing and Point of Sales for Sydney Fine Food Festival. Feature articles and press release for Cafe Culture and Industry magazines. Marketing and Point of Sale Brochures for Milan 'Host Milano' European Coffee Trip Festival, Milan. Marketing and Point of Sales for Sydney Fine Food Festival. Feature articles and press release for Cafe Culture and Industry magazines.

Senior Content Writer

• 2016 - 2017

Launch of CareerOne Recruitment Partner Training. Disrupting Recruitment - for good! Development of 2 powerful days of dynamic and intensive training to educate and support new Recruitment Partners into a new recruitment solution. Aimed at disrupting the Recruitment Industry with smarter technology and more human focused approach to Recruitment in Australia. Empowering Australian Businesses to utilise smart, cost-effective recruitment solutions. Includes best practice in sales, recruitment and training.

Senior Content Writer

• 2016 - 2017

Turned Aboriginal Victoria into a dynamic and engaging resource hub for four key categories: Policy, Community Engagement, Treaty and Heritage. Find out everything you need to know about Welcome to Country, Registered Aboriginal Parties, information for Planners and Developers, the Honour Roll and key content for Education and statistics and results on Closing the Gap. Turned Aboriginal Victoria into a dynamic and engaging resource hub for four key categories: Policy, Community Engagement, Treaty and Heritage. Find out everything you need to know about Welcome to Country, Registered Aboriginal Parties, information for Planners and Developers, the Honour Roll and key content for Education and statistics and results on Closing the Gap.

Senior Content Writer

• 2016 - 2017

Senior Content Writer

• Jan 2016 - Sep 2016

Development of Content for 20 Executive Short Courses, including: Time Management Stress Management Operational Planning Finance and Budgeting Managing Difficult Personalities Executive Sales Networking Develping High Performance Teams Risk Management Leadership and Management Social Media Management Coaching and Mentoring Development of Content for 20 Executive Short Courses, including: Time Management Stress Management Operational Planning Finance and Budgeting Managing Difficult Personalities Executive Sales Networking Develping High Performance Teams Risk Management Leadership and Management Social Media Management Coaching and Mentoring

Senior Content Writer

• Jan 2016 - Aug 2016

Learning and Development - L&D Development of Diploma Level Education for Travel and Tourism and Hospitality, with emphasis on Experiential Learning in Tasmania. Learning and Development - L&D Development of Diploma Level Education for Travel and Tourism and Hospitality, with emphasis on Experiential Learning in Tasmania.

Senior Content Developer

• 2016 - 2016

Digital Content Manager

• May 2015 - Dec 2015

Development and launch of The Rising Star Program. A coaching program to help people make the successful career transitions. Understand how to utilise self determination and self-knowledge for the best educational and career outcomes. 20 online modules, delivered by a coach/mentor to meet and assist people to find more satisfaction and fulfilment and values alignment on their career journey. Development and launch of The Rising Star Program. A coaching program to help people make the successful career transitions. Understand how to utilise self determination and self-knowledge for the best educational and career outcomes. 20 online modules, delivered by a coach/mentor to meet and assist people to find more satisfaction and fulfilment and values alignment on their career journey.

Freelance Senior Copywriter

• 2015 - 2015

600 product Advertisements for new Click and Collect service. 600 product Advertisements for new Click and Collect service.

Freelance Senior Copywriter

• 2015 - 2015

Freelance Senior Copywriter

• Aug 2014 - Dec 2014

RETAIL ZOO Global Food Franchises - BOOST JUICE, SALSAS' FRESH MEX, CIBO ESPRESSO, Advertising, Website Content & Print Ads for BRW & Australian Business magazines. RETAIL ZOO Global Food Franchises - BOOST JUICE, SALSAS' FRESH MEX, CIBO ESPRESSO, Advertising, Website Content & Print Ads for BRW & Australian Business magazines.

Freelance Senior Copywriter

• Aug 2014 - Dec 2014

Brand building, B2B marketing, advertising . The fresh mex wave hits Australia ! New brand story for launch of new Salsa's look& feel. Brand building, B2B marketing, advertising . The fresh mex wave hits Australia ! New brand story for launch of new Salsa's look& feel.

Senior Copywriter

• Aug 2014 - Dec 2014

Brand creation & development of launch marketing collateral. Brand creation & development of launch marketing collateral.

Freelance Senior Copywriter

• 2014 - 2014

Boost Juice is one of our favourite Australian born brands. Since 2000 this Juicy Business has hit 12 new countries. With superior business systems ready-made to be rolled out and enjoyed in each country, Boost Juice has required a brand refresh to appeal to an International Market of consumers and investors. Boost Juice is one of our favourite Australian born brands. Since 2000 this Juicy Business has hit 12 new countries. With superior business systems ready-made to be rolled out and enjoyed in each country, Boost Juice has required a brand refresh to appeal to an International Market of consumers and investors.

Senior Copywriter

• 2014 - 2014

Within the competitive cosmeceutical skincare category, LAPURETE has a range of products designed to delay the ageing process. Press Release for TODAY TONIGHT Feature articles for press releases - International and for Australian market Communications to Skin Buyers Within the competitive cosmeceutical skincare category, LAPURETE has a range of products designed to delay the ageing process. Press Release for TODAY TONIGHT Feature articles for press releases - International and for Australian market Communications to Skin Buyers

Senior Copywriter and UX Writer

• Jun 2012 - Jan 2013

Officeworks has been re-branding - to be more helpful, more aspirational and even more community minded. Print & Copy online required a re-design to make it simpler to understand, easier to use, with clearer options for customising your print order. Using Agile Methodogies, we designed the site architecture, productised this complex service and created content for users to have a seamless online experience. This now entitles each user to choosing and customising their print order and receiving a prompt guaranteed delivery. Working with an online producer and a UX product designer, we completed the Print & Copy online project in record time: 4 months – 14 months ahead of proposed time-frame. Metric results: 900% increase in sales from launch NOV 2012 - ongoing. Print & Copy are now regular contributors to the Office Space, Officeworks new blog. Big ideas at the lowest prices!

Freelance Senior Copywriter

• 2013 - 2013

Freelance Senior Copywriter

• 2013 - 2013

Senior Copywriter

• 2013 - 2013

Cosmeceuticals - Australia Launch of 'The V-Effect' - non-invasive procedure. Marketing collateral for Australian market. Cosmeceuticals - Australia Launch of 'The V-Effect' - non-invasive procedure. Marketing collateral for Australian market.

Freelance Senior Copywriter

• 2013 - 2013

Senior Content Writer

• 2013 - 2013

Freelance Senior Copywriter

• 2012 - 2012

Geocrete Polished Concrete Website and 15 page Brochure for Architects. Creation of GEOSHINE - trademarked process and content. Geocrete Polished Concrete Website and 15 page Brochure for Architects. Creation of GEOSHINE - trademarked process and content.

Senior Copywriter and Brand Strategist

• Mar 2011 - Aug 2011

AMANTI re-brand for local Australian and overseas Chinese market. Business to business marketing - print and online media, business to consumer marketing, merchandising, equipment sales and equipment business to business offers. Industry newsletters, magazine advertisements and point of sale brochures. AMANTI Coffee has been importing and roasting coffee for over 2 decades now. The brand was getting old and required refreshing for a new market of Baristas, cafe owners and a new market of coffee drinkers.

Brand Director and Content Director

• 2011 - 2011

Content on all Aboriginal 40 artists in gallery - history, mediums and stories of work. Website. You-Tube script, shoot and final production. Content on all Aboriginal 40 artists in gallery - history, mediums and stories of work. Website. You-Tube script, shoot and final production.

Senior Copywriter

• 2011 - 2011

Press relesases for Today Tonight. Feature Articles for cosmeceuticals. B2B marketing to skin buyers in pharmacies. Press relesases for Today Tonight. Feature Articles for cosmeceuticals. B2B marketing to skin buyers in pharmacies.

Copywriter

• 2010 - 2010

Travel and Tourism website, brochure and marketing copywriting. Travel and Tourism website, brochure and marketing copywriting.

Freelance Senior Copywriter

• 2009 - 2009

Give a Goat Campaign. I designed this idea: when you buy a small gift under the give a goat campaign it contributes to buying a goat for a woman in Malawi. 1 goat = fresh milk. A small herd of goats can generate income for schooling, access to fresh water and more. Give a Goat Campaign. I designed this idea: when you buy a small gift under the give a goat campaign it contributes to buying a goat for a woman in Malawi. 1 goat = fresh milk. A small herd of goats can generate income for schooling, access to fresh water and more.

Copywriter

• 2007 - 2007

Jewish Advertorial - Articles, advertorials and Q&A. Print. Jewish Advertorial - Articles, advertorials and Q&A. Print.

Accounts Director

• 2006 - 2007

Accounts Director - Business World Corporation. Wining and Dining is THE BI-ANNUAL RESTAURANT GUIDE BOOK for foreigners in Tokyo. This guide offers visitors and ex-pats the low-down on what's hot in Tokyo for eating out. Available in Gaijin districts, it is also available in the Chambers of Commerce, United Airlines, Diplomat quarters and National Embassies. Accounts Director - Business World Corporation. Wining and Dining is THE BI-ANNUAL RESTAURANT GUIDE BOOK for foreigners in Tokyo. This guide offers visitors and ex-pats the low-down on what's hot in Tokyo for eating out. Available in Gaijin districts, it is also available in the Chambers of Commerce, United Airlines, Diplomat quarters and National Embassies.