Alex Yi

General Manager at S3 Hotel Group
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Location
Orange County, California, United States, US

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Experience

    • United States
    • Hospitality
    • 1 - 100 Employee
    • General Manager
      • Apr 2019 - Present
    • General Manager
      • Jun 2017 - Jun 2018

      - Oversaw the daily operations of a high volume, 109 room beachfront destination hotel with 4500 sq ft of meeting space, 2 beachfront restaurants and 5 beachfront bungalows. - Prepared $10 million hotel budget and CapEX for both hotel/restaurant while overseeing the $12 million restaurant budget. - Oversaw the initial planning of a $30 million hotel renovations with phasing of schedule and concept/design planned for early 2019. - Maximized profitability in 2018 by 6.3% vs budget and 21.7% vs last year through the 1st quarter. - Generated $165K in additional rooms revenue that was not budgeted by spending $11K to refresh 19 deluxe rooms, increasing room rate thus increasing ADR. - Increased Parking revenues by 10% to $1 million YOY by increasing overnight/group/ day use rates. - Increased Guest Satisfaction scores in Overall Service from 7.6% to 8.1% through Revinate. - Maintained communication with hotel owners and corporate offices while establishing good relationships with the surrounding neighbors and the City of Laguna Beach. - Established and fostered a positive environment for work relationships and teams committed to achieving organizational goals and initiatives. - Engaged in weekly Revenue meetings with Sales. Advised and gave proper decisions for the best of the hotel in all revenues including rooms and banquets. - Oversaw and responded to all social media reviews from TripAdvisor, Expedia and Yelp. Show less

    • Assistant GM/Interim General Manager
      • Jun 2016 - Jun 2017

      - Interim GM as of August 2016. - Primary liaison during the sale of the hotel giving tours to perspective buyers/lenders. - Partnered with JLL Property Investments to assist with closing of the hotel by providing needed financials and documents. - Oversaw the operations of the hotel including profitability, service, quality and overall cleanliness and maintenance of the property. - Partnered with third party restaurant management company overseeing 2 beachfront restaurants on site totaling $11 million in F&B revenue. - Held weekly Service Oriented and Quality Assurance meeting with the management to uphold action plans for improving service scores and quality of hotel. - Oversaw and responded to all social media reviews from TripAdvisor, Expedia and Yelp. - Maintained communication with hotel owners and corporate office while establishing good relationships with the surrounding neighbors and the City of Laguna Beach. Show less

    • United States
    • Hospitality
    • Director of Rooms
      • Dec 2012 - Jun 2016

      - Manage operating departments that include Front Desk, Reservations, Guest Services, PBX, Concierge, Housekeeping, Laundry, Parking, Seasonal Pool. - Perform key direction and oversight of guest contact departments, managers and team members. Provide guidance, leadership and delegation of duties to department heads, and ensured guest satisfaction for all departments. - Provide key motivational initiatives for the rooms department. Hire, train, and manage personnel schedules, duties and payroll. - Monitor room reservations, revenue management performance, oversee groups, events, and tour programs. Oversee all leisure guest relations and concierge services programs. - Focus on maximizing profitability by increasing ADR with Revenue Maximization Program, keeping rate integrity, decreasing service recovery allowances, while presenting guests with excellent service and support while providing team member satisfaction. - Increased Parking revenue by $100K YOY partnering with Events and Sales to offer discounted rates instead of complimentary parking for convention and social group bookings. - Increased an average of 9% in Trust and Engagement in Front Office, Guest Services and Housekeeping from previous year to 88%. Ranked #2 in the western region of 28 resort/hotels. - Enhanced productivity in Front Office and Housekeeping maximizing efficiencies in time management by looking at the forecast of pre-key groups, pattern of arrival/departure times of repeat groups and placing buildings/floors out of order to reduce trip time for Housekeeping. - Increased the quality of linen and terry by analyzing the dry time of both items. Decreased the energy used and increased the quality of texture. - Assisted with the planning and implementing of a 5 month, $7.5 million hotel renovation including all 360 guest rooms and corridors while ensuring guest satisfaction. Show less

    • United States
    • Hospitality
    • 100 - 200 Employee
    • Director of Front Office Operations
      • Jan 2007 - Dec 2012

      - Managed all front Office operations that ensured profitability, cost control measures were adhered, and quality standards were demonstrated, that ensure total guest satisfaction, loyalty and repeat business. - Performed key direction and oversight of guest contact departments, managers and team members, provided guidance, leadership and delegation of duties to department heads, and ensured guest satisfaction for all departments. - Provided key motivational initiatives for front office team, hired, trained, and managed personnel schedules and duties.- Monitored room reservations, and revenue management performance, and oversaw groups, events, and tour programs. Oversee all leisure guest relations, and concierge services programs. - Focus on maximizing profitability while presenting guests with stellar service and support while providing team member satisfaction.- Assisted with the planning and implementing of a 2 year, $70 million hotel renovation including all 1572 guest rooms, meeting space and lobby space while ensuring guest satisfaction. - Re-coded, created and implemented room codes, new and existing to current database to reflect in property management system (OnQ PM) and reservation system (OnQ R&I). Show less

    • Assistant Director of Front Office Operations
      • Jan 2006 - Jan 2007

    • Front Desk Manager
      • Mar 2002 - Jan 2006

Education

  • UC Santa Barbara

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