Experience

Volkswagen Group Taiwan Co. Ltd.

• Taiwan
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• VW group Parts and Accessory Promotion

  • May 2022 - Present

  1.Maximization VW Parts and Accessory sales and meet or exceed target. 2.Maximization of profitability from sales and/or cost optimization. 3.Support sales Dept. in utilizing accessories for new car campaign. 4. Supply chain management ( logistic inventory control) 1.Maximization VW Parts and Accessory sales and meet or exceed target. 2.Maximization of profitability from sales and/or cost optimization. 3.Support sales Dept. in utilizing accessories for new car campaign. 4. Supply chain management ( logistic inventory control)



Volvo Cars

• Sweden
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Assistant Service Marketing Manager

  • Sep 2018 - May 2022

  -Strategize Parts,Accessories & Collection promotion theme and various marketing campaigns to maximize sales performance -Direct (POSM, owners magazine)& Digital Marketing (Facebook, APP and official website) content management -Manage and develop local merchandise & lifestyle collection including CI implement and parts pricing -Salesforce Marketing Cloud(SFMC)management -To conceptualize specific product packages and various marketing campaigns -Manage all CS related ATL & BTL content and marketing activities -Implement CRM campaigns and analyze digital/CRM activity -Plan, allocate and track full year marketing budget -Sales & ROI analysis Show less



Mercedes-Benz Taiwan, Ltd.

• Taiwan
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• CRM executive

  • Aug 2012 - Sep 2018

  -Implement CRM business plans and strategy -Dealer support & training of customer satisfaction -CSI & Service process optimization -Salesforce CRM system implementation & management -Product liability risk management -Implement CRM business plans and strategy -Dealer support & training of customer satisfaction -CSI & Service process optimization -Salesforce CRM system implementation & management -Product liability risk management



EnTie Commercial Bank

• Banking
• 1 - 100 Employee

• Assistant Customer Relationship Manager

  • May 2010 - Jul 2012

  -Corporate banking. To assist CRM manager in sales target and sales leads management. --Regular customer relationship management. -Market research and data analysis. -Corporate banking. To assist CRM manager in sales target and sales leads management. --Regular customer relationship management. -Market research and data analysis.