Experience

Portico & Bridge

• Vietnam
• Legal Services
• 1 - 100 Employee

• Strategic Marketing Manager

  • Jan 2021 - Present

  - To create a Marketing, PR & Social Media plan to promote and push the brand awareness of the Branding- Execute branding marketing activities such as building up Corporate identity program, company profile, product and service documentaries, releasing branding information on social, controlling and ensuring all marketing materials are in line with brand identity..- Responsible for digital marketing consisting making monthly and yearly plan; setting up, optimizing, tracking and analyzing the performance of Google Adword campaigns and Facebook Advertisements, of advertising campaigns; writing contents and design graphics, etc, which aims to boost sales and consulting activities.- Lead creative development to motivate the target audience.- Lead social activities to establish brand image, brand engagement.- Manage the production of marketing materials (video, image,...)- Develop content strategy and insights to target for fanpage/group- Data management through automated dashboard solutions campaigns- End to end integrated media planning and implementation across- Content idea/creation and implementation- Activation and Optimization of day-to-day digital performance work (i.e., Paid Search, Social, etc.)- Work with external agencies and vendors to execute marketing programs.



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Marketing Specialist

  • Jun 2017 - Present

  - Operate the paid ads channels as GSN, GDN, Facebook as main channels.- Measure and report the performance of paid digital marketing campaign, and assess against goals (ROI and KPIs)- Identify trends and insights, and optimize spend and performance based on the insights- Implement the paid ads aspect creative growth strategies as well as being involved in creative brainstorming- Plan, execute and measure experiments and conversion tests- Collaborate with internal teams to create landing pages and optimize the user experience- Instrument conversion points and optimize user funnels- Keep learning about existing and potential new paid ad platforms.- Be responsible for all media products of all InSites platform, mainly websites UI/UX and landing pages.- Design and product online & offline marketing asset (e.g.banners, eDMs, offline event decos, POSMs) and motion graphics, involving visual explainer, photography, and/or live video.

• Freelance Graphic Designer

  • 2016 - Present



Top Art Interior design

• Assistant Sales Manager

  • Aug 2019 - Jan 2021



HaoHan Cosultants VietNam Joint Stock Company

• Senior Marketing Strategist

  • May 2019 - Dec 2020

  - Planning, executing, and managing social and digital activity for the brand and marketing campaigns.- Responsible for digital marketing consisting making monthly and yearly plan; setting up, optimizing, tracking and analyzing the performance of Google Adword campaigns and Facebook Advertisements, of advertising campaigns; writing contents and design graphics, etc, which aims to boost sales and consulting activities.- Lead creative development to motivate the target audience.- Lead social activities to establish brand image, brand engagement.- Working with agency on the planning and monitoring performance of marketing on social and digital platforms such as google AdWords, Facebook, Instagram, Zalo, Youtube and suggest the solution.- Managing campaigns on social media channels, recruiting, and increasing greater number of fans/ followers for the social and digital channels- Content and advertising local content planning weekly and monthly. Giving strategic direction, focus and clear KPI to agency and ensure the effectiveness- Managing and replying messages and comments from the social media fan pages according and consolidating all requires to the form then sharing to the perspective dealership promptly- Designing creative artworks for all related marketing collaterals for social media channels- Planning and managing the social & digital campaign to meet lead KPI target quarterly. Update retailer daily on the new leads from social & digital- Evaluating data analytics to optimize the efficiency of advertising campaigns- Competitor analysis on activities of the month and suggest appropriate campaigns to accelerate the brand- Maintain good brand health on every social & digital channels- Monthly/ campaign basis report is required



Haviet Joint-stock Company of Architecture and Construction

• Digital Marketing Specialist

  • Jun 2018 - Apr 2019

  - Assist in the formulation of strategies to build a lasting digital connection with consumers- Plan and monitor the ongoing company presence on social media (Website, YouTube, Facebook, Zalo, etc.)- Launch optimized online adverts through Google Adwords, Facebook, Ads Network, Chat bot etc. to increase company and brand awareness- Prepare online newsletters and promotional emails and organize their distribution through various channels- Provide creative ideas for content marketing and update website- Collaborate with designers to improve user experience analytics tools (Google Analytics, WebTrends, Google search console etc.)



AST Joint-stock Company of Interior

• Marketing Executive

  • Feb 2016 - May 2018