Experience

Blue Matter

• United States
• Business Consulting and Services
• 100 - 200 Employee

• Partner

  • Mar 2023 - Present

• Principal

  • Mar 2019 - Feb 2023

• Senior Manager

  • Sep 2015 - Feb 2019



Campbell Alliance

• United States

• Senior Engagement Manager

  • Apr 2015 - Aug 2015

• Engagement Manager

  • Nov 2012 - Mar 2015



ZS Associates

• Pakistan
• Construction
• 1 - 100 Employee

• Associate Consultant

  • Jun 2010 - Nov 2012

• Associate

  • Dec 2007 - Jun 2010

  Coordinated market research for 4 countries (US, UK, France and Germany). Designed questionnaires, conducted pretest interviews, developed Latent Class based global segmentation and related analysis Managed relationship with a large pharmaceutical client, responsible for performing market analysis to isolate most valuable geographical and market growth segments and presenting final resultsWorked on a 5 person team providing qualitative and quantitative market research for a mid-size pharmaceutical company. Managed outside vendors to ensure timely and effective survey completion Developed promotional response curves to determine optimal sampling strategy across 6 products for 1,800 sales representatives for a large pharmaceutical company Advised a client on selecting an incentive compensation plan suitable to its product’s changing market position and share growth. Led the analytical comparison of several plan options Show less



Lehigh University

• United States
• Higher Education
• 700 & Above Employee

• Research Associate

  • Sep 2004 - Dec 2007

  Conducted risk management research for the Semiconductor Research Corporation, managing relationships with senior industry liaisons from IBM, Intel, AMD and Texas Instruments Applied extensive statistical analysis, resulting in an improved leading indicator forecast model, used to more accurately predict market movement, enhance supply chain performance and increase profit by 20% Worked with a 4 person team to developed an optimization based model that creates operational flexibility for semi-conductor industry Show less