Alex Sue

Senior Marketing Client Manager at Loyalty NZ
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Contact Information
us****@****om
(386) 825-5501
Location
Wellington, Wellington Region, New Zealand, NZ

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5.0

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Vin (Vincent) S.

I have worked with Alex for over a year. Very insightful and proactive guy to deal with. Always willing to help and provides key feedback to ensure better outcomes for the teams he supports. Good Guy to work with

Ashley Hardy

Alex Sue and I worked alongside each other in the Marketing team at n3 – Business Buying Power for three years. Alex held the role as Associations Account Manager, managing the relationship with all of n3’s Associations key stakeholders. Alex’s rapport with marketing team members and business stakeholders showed his value within the business and dedication to his role. He worked proactively to plan marketing initiatives, that aligned with wider business objectives along with managing n3’s dedicated outbound sales team to service existing members as well as prospects. The results of his work speak for themselves. As a colleague, working with Alex was a pleasure, I saw his growth personally and professionally over his three tenure. His nature is one of humour, making work fun and light-hearted. And his commitment and generosity with time will prove to be a great asset to his future endeavours.

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Experience

    • New Zealand
    • Advertising Services
    • 100 - 200 Employee
    • Senior Marketing Client Manager
      • Oct 2021 - Present

      Reporting to Head of Client Partnerships, responsible for creating the best possible experience for Flybuys members that delivers outstanding outcomes for my portfolio of Flybuys partners through digital, direct and data driven marketing. Leading, developing and empowering a team of 3 talented data driven marketers.

    • Marketing Client Manager
      • May 2021 - Oct 2021

    • Spectator Sports
    • 1 - 100 Employee
    • Marketing & Partnership Manager
      • Oct 2019 - Jun 2021

      Reported to the Managing Director, responsible for all marketing activities across the UAE brand assets for Sabco Sports and maintaining strong business relationships with all external stakeholders. Also accountable for building and launching the OCR Park brand which included developing the marketing strategy, managing PR campaigns with agency, developing all digital assets, implementing marketing automation and event management; in line with organisational goals and objectives. Reported to the Managing Director, responsible for all marketing activities across the UAE brand assets for Sabco Sports and maintaining strong business relationships with all external stakeholders. Also accountable for building and launching the OCR Park brand which included developing the marketing strategy, managing PR campaigns with agency, developing all digital assets, implementing marketing automation and event management; in line with organisational goals and objectives.

    • New Zealand
    • Business Supplies & Equipment
    • 1 - 100 Employee
    • Channel Marketing Manager
      • Jun 2015 - Oct 2019

      Reported to the Group Marketing Manager, responsible for increasing the membership base of n3 through building and maintaining strong business relationships with all key internal and external stakeholders; also accountable for campaign management, sales targets, marketing automation, channel management, marketing communications, customer journey and event management; in line with organisational goals and objectives.Key Achievements:• Spearheaded the new membership uptake by leading and managing targeted marketing campaigns, relevant and appropriate marketing communications through online channels.• Led 365-day Customer Experience roadmap project for all business members and on boarding of new members by implementing email automation journeys to increase uptake and reduce churn rates. • Successfully improved customer satisfaction through Net Promoter Score survey.• Led the portfolio to become the largest revenue stream within the n3 business.• Boosted the membership base by 3,500 businesses.• Successfully led, managed and facilitated a project to ascertain members overall satisfaction with n3, the service levels and their loyalty to the n3 brand resulting in achievement of a Net Promoter Score of 55 vs the industry average of 22.• Successfully managed an annual budget to run marketing and business development initiatives.

    • New Zealand
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Marketing Coordinator
      • Sep 2014 - Jun 2015

      Reported to the Product Manager, responsible for marketing Vynco products by collaborating with internal stakeholders in developing and implementing marketing and advertising campaigns; tracking sales data; maintaining promotional materials inventory; planning meetings and trade shows; maintaining databases; and preparing reports.Key Achievements• Successfully designed and implemented innovative B2B marketing and advertising campaigns through diligent market analysis of the prevailing conditions and environment, competitor research, SWOT analysis, and maintaining accurate research databases.• Collaborated with key external stakeholders in the planning and execution of promotional presentations. • Spearheaded numerous product launches including coding, pricing, sampling, promotion, logistics and sales follow-up.• Harmonised work efforts with the sales department ensuring samples related to product releases were available and within the allocated budget.• Ran multiple events at trade shows ensuring high standards of display and branding resulting in increased sales revenue and higher brand recognition.

    • Real Estate
    • 700 & Above Employee
    • Marketing Intern
      • May 2014 - Aug 2014

      US based internship, responsible for managing client relationships, managing online media content and SEO data, and creating brochures and marketing collateral to promote Berkshire Hathaway Home Services to its target market. US based internship, responsible for managing client relationships, managing online media content and SEO data, and creating brochures and marketing collateral to promote Berkshire Hathaway Home Services to its target market.

Education

  • AUT University
    Bachelor of Business Administration (BBA), Marketing and International Business
    2012 - 2014
  • San Diego State University-California State University
    Bachelor of Business Administration (BBA), Marketing
    2014 - 2014
  • Dale Carnegie Training
    Winning with relationship Selling, Business
    2018 -

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