Alex Ryan
EU Marketplace Partnership Manager at AdsWizz- Claim this Profile
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Bio
Experience
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AdsWizz
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United States
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Advertising Services
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100 - 200 Employee
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EU Marketplace Partnership Manager
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Sep 2019 - Present
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Playbuzz
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United States
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Advertising Services
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1 - 100 Employee
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Director, UK Publisher Business Development
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Mar 2018 - Dec 2018
Playbuzz is the leading digital story telling platform, providing media owners and brands with the tools to create the most engaging editorial and commercial content possible. Playbuzz is used by premium publishers such as Sky, JOE and Mail Online to drive user attention and interactivity whilst also providing monetisation opportunities through traditional and bespoke ad formats. - collaborated with internal content, product, operations and AM teams to build commercial partnerships with premium UK media owners - owned every stage of the deal lifecycle for all publisher agreements from prospecting through to rate and contract negotiation - developed go-to-market publisher strategy and value proposition in order to meet supply goals for new flagship rich media unit - oversaw management of small BD team Show less
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Unruly
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Lead, Partner Development (EMEA)
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Aug 2015 - Feb 2018
Unruly is a video SSP with a unique proposition that uses emotional intelligence to enrich creative and targeting. Best known for it's outstream formats, in 2015 it became part of News Corp following a nine figure acquisition.- part of a team that built from scratch Unruly's outstream network of premium publisher partnerships to over a billion quarterly UK ad calls- identified tier 1 comScore targets in line with company goals then subsequently led pitching process, commercial negotiation, contract agreement and integration troubleshooting- acted as principal account manager for flagship partners where I aimed to deliver best-in-class service that exceeded SLA standards- recruited, trained and managed six members of the EMEA team across different business development functions- developed and implemented Media Solutions function and processes to ensure better collaboration with commercial and operations teams with particular focus on achieving profitability and performance KPIs Show less
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UK Manager, Media Solutions & Operations
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Apr 2013 - Aug 2015
- oversaw relationships with DSP distribution partners (AOL, LiveRail and BrightRoll) for instream video product, negotiated trading agreement, SLAs and platform training for operations team- implemented media planning process to ensure most profitable use of distribution mix whilst also balancing campaign performance and client objectives- assumed management of UK BD Manager
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Senior Media Account Manager
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Aug 2012 - Apr 2013
- negotiated and implemented trading agreements with strategically key distribution partners, at the time driving net yearly savings of $500k+- identified and onboarded new value exchange and gaming partners for distribution of legacy video product
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Media Account Manager
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Feb 2011 - Aug 2012
- account management of Unruly's global portfolio of video distribution partners- coordinated closely with commercial and operations teams to ensure priority supply for Unruly's campaigns and where necessary troubleshoot delivery issues
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Foundry ANZ
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Australia
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Book and Periodical Publishing
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1 - 100 Employee
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Account Manager
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Nov 2009 - Feb 2011
- agency and client direct sales for Macworld print, online and events - agency and client direct sales for Macworld print, online and events
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AdUX
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France
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Technology, Information and Internet
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200 - 300 Employee
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Account Manager
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May 2008 - May 2009
- managed a portfolio of medium to large agency accounts including OMD and UM - managed a portfolio of medium to large agency accounts including OMD and UM
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Sky
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United Kingdom
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Broadcast Media Production and Distribution
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700 & Above Employee
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Client Services & Business Development Executive
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Mar 2006 - May 2008
- managed all relationship aspects with Sky's then network of 3rd party sports clubs, publishers and rights holders - acquired new partners to join network in line with the business strategy and objectives - managed all relationship aspects with Sky's then network of 3rd party sports clubs, publishers and rights holders - acquired new partners to join network in line with the business strategy and objectives
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Buchbinder & Warren, LLC
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United States
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Real Estate
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1 - 100 Employee
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Assistant Property Manager
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Sep 2004 - Sep 2005
- year long placement as part of Mountbatten Internship programme - assisted two senior property managers in meeting the financial and administrative needs of eight Manhattan apartment buildings - year long placement as part of Mountbatten Internship programme - assisted two senior property managers in meeting the financial and administrative needs of eight Manhattan apartment buildings
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Education
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University of Surrey
BSc, Business Economics