Alex Plana
Online Marketing Manager at Web2Present S.L.- Claim this Profile
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Bio
Experience
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WebinarLeads4you
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Spain
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IT Services and IT Consulting
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1 - 100 Employee
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Online Marketing Manager
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Jun 2013 - Present
Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Show less
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Education
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Universitat de Barcelona
Comunicación y Marketing, Marketing internacional