Alex Peoh
Area Sales Manager at Fumakilla Malaysia Berhad- Claim this Profile
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Bio
Experience
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Fumakilla Malaysia Berhad
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Malaysia
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Manufacturing
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1 - 100 Employee
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Area Sales Manager
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Jun 2019 - Present
Penang, Malaysia An insecticide manufacturing FMCG principal company in Malaysia, Managing portfolio WMGT North region, Perlis, Kedah, Penang & Perak total General trade thought Stockist / distributor. • Managing a team of one Assistance Area Sales Manager and five Sales Executive that handling stockist / distributor and exclusive sales team in Northern Region aim to increase distribution, speed to market and growth in sales. • Developing and training to build talent in WMGT North • Data analysis to… Show more An insecticide manufacturing FMCG principal company in Malaysia, Managing portfolio WMGT North region, Perlis, Kedah, Penang & Perak total General trade thought Stockist / distributor. • Managing a team of one Assistance Area Sales Manager and five Sales Executive that handling stockist / distributor and exclusive sales team in Northern Region aim to increase distribution, speed to market and growth in sales. • Developing and training to build talent in WMGT North • Data analysis to identify gaps and areas of opportunity to drive sustained performance growth. • Provide contingency plans when business encounters issue. Show less
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Regional Executive (North) Unza Focus
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Jul 2018 - May 2019
Penang, Malaysia Learning and personal development to a new Division (Team). Managing portfolio Northern Region Unza Focus General Trade Distributors in Kedah, Penang & Perak. • Managing a team of three supervisors that handling distributor and sales team in Northern aim to increase distribution, speed to market and sales volume. • Appointment and setup of new GT distributors for Unza Focus in Kedah, Penang and Perak for Unza Focus aim to increase distribution and sales volume. • Developing and… Show more Learning and personal development to a new Division (Team). Managing portfolio Northern Region Unza Focus General Trade Distributors in Kedah, Penang & Perak. • Managing a team of three supervisors that handling distributor and sales team in Northern aim to increase distribution, speed to market and sales volume. • Appointment and setup of new GT distributors for Unza Focus in Kedah, Penang and Perak for Unza Focus aim to increase distribution and sales volume. • Developing and training to build talent in Northern team. • Review regional spending and make recommendations for improvement. • Analyze regional market trends and identify new growth opportunities. • Conduct business reviews with distributors to understand sales performance and balance to achieve, product distribution progress, monthly active coverage. • Participate in Sales rep retention programs to review sales rep target and incentive scheme to overcome high sales rep turnover. • Regional sales bulletin planning to maximized ROI & achieve sales goals. Show less
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Sr. Associate, Sales Account Management
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Apr 2013 - Jun 2018
Penang, Malaysia Responsible for the operational practices of all distributors and for making sure each one runs smoothly. Also in charge of inspiring managers to achieve the goals set for them. • Translating regional/national business goals into district goals. • Coaching and developing distributors ESR. • Monitoring daily and weekly business activity against business targets. • Conducting monthly sales cycle meetings. • Analysing district sales results and trends. • Interviewing… Show more Responsible for the operational practices of all distributors and for making sure each one runs smoothly. Also in charge of inspiring managers to achieve the goals set for them. • Translating regional/national business goals into district goals. • Coaching and developing distributors ESR. • Monitoring daily and weekly business activity against business targets. • Conducting monthly sales cycle meetings. • Analysing district sales results and trends. • Interviewing, hiring, coordinating and disciplining distributors ESR. • Sales Promotional Planning Show less
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Sales Supervisor
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Jan 2012 - Mar 2013
Nibong Tebal, Penang, Malaysia • Coaching and developing Exclusive Sales Team • Monitoring the performance of Exclusive Sales Team • High effective coverage of Exclusive Sales Team • Build and sustain high level of product distributions in all targeted direct retail formats • NPD Speed to Shelves
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Sales Representatives
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Mar 2009 - Dec 2012
Nibong Tebal, Penang, Malaysia • Achieve monthly set objectives • Ensure distribution of key SKUs • Obtain optimum shelves space, stock level and strategic location • Complete record and report accurately and on time • Deliver targeted sales via strong coverage & distribution • Distribution and visibility of key SKUs (Must Sell-in SKUs) • Improvements of outlet census • Execution of promotion plans/activation
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