Experience

Londonwide LMCs

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Head of Communications and ICT

  • Sep 2021 - Present

  • Advising the Chief Executive and other senior management on messaging and management of reputational risk.• Interpreting organisational objectives into a coherent communications plan for the whole year, setting themes and working in activity from across the organisation’s different teams.• Project managing a twice-yearly workforce survey by ComRes of all member GP practices.• Public affairs work, including writing to MPs, organising meetings, writing responses to consultations and monitoring parliamentary activity to look for MPs sympathetic to our interests.• Accompanying the Chief Executive and organisational delegation to trade union conferences, planning communications and managing any unforeseen areas of media interest.• Meeting with communications leaders from other organisations to build relationships and explore common goals, including representing the organisation at industry events.• Overseeing membership messaging and across media, online, email and in-person contact.• Line managing communications officers.

• PR and Media Manager

  • Apr 2015 - Sep 2021

  • Planning and coordinating campaigns across broadcast, print, online and social media.• Media forward planning: looking for events, seasonal activities and stakeholder activity to add to campaigns.• Building relationships with office-based colleagues and frontline doctors to act as case studies to use in delivering coverage.• Pitching stories to journalists, including BBC, Guardian, Independent, ITN and numerous industry media.• Answering press enquiries, including reputation management.• Building relationships with journalists to become a trusted source and the go-to contact for comment.• Writing press releases, comments and authoring editorial in the Chief Executive’s voice.• Researching and writing the CEO’s briefings for interviews and speaking events.• Budget management for media monitoring, media training, photography, etc.• Tracking success with media monitoring and analytics.• Line managing a communications officer.



Past Search

• Research

• Website and Digital Manager

  • Jan 2004 - Present

  • Developing a new website in Wordpress, including e-commerce and e-learning functionality. • Writing and formatting an HTML newsletter (MailChimp). Designing the newsletter template and database fields, to create a consistent brand and segment audiences. • Planning website structures and user journeys. • Optimising pages and content to increase search engine rankings (Google Analytics + Yoast). • Developing a new website in Wordpress, including e-commerce and e-learning functionality. • Writing and formatting an HTML newsletter (MailChimp). Designing the newsletter template and database fields, to create a consistent brand and segment audiences. • Planning website structures and user journeys. • Optimising pages and content to increase search engine rankings (Google Analytics + Yoast).



Human Tissue Authority

• United Kingdom
• Hospitals and Health Care
• 1 - 100 Employee

• Communications Officer

  • May 2013 - Apr 2015

  --Press and media-- • Planning and implementing multi-channel media campaigns. • Acting as duty press officer for out-of-hours calls and responding calmly to high-pressure situations. • Writing press releases, media briefings and newsletter. • Understanding the demands of differing media outlets and tailoring content to them. • Explaining complex legal and scientific information in an easily understandable manner. --Digital and design-- • Designing publicity material such as leaflets and multi-page documents using Adobe InDesign, Photoshop and Illustrator. • Designing email campaigns with MailChimp, including graphics from Photoshop and Illustrator. • Project-managing large scale graphic and web design projects from inception to delivery. • Planning the structure for a new website, including use of dynamic content.



London Metropolitan University

• United Kingdom
• Higher Education
• 700 & Above Employee

• Information Officer (Interim)

  • Jun 2011 - May 2013

  • Adding and updating content on the London Met Estates Department's website, via an Adobe Coldfusion based CMS and some HTML • Writing bespoke copy and creating content in accordance with briefs from colleagues. • Expanding and developing the website with original ideas from within the department and responses to customer feedback. • Developing the department's social media presence across Facebook and Twitter. • Amending existing content to ensure it is up to date and improving it with images and better visual style. • Promoting all new/improved material with prominent links on the website and updates in social media. Producing a PDF newsletter for online distribution. Producing flyers and posters for events. • Software used: CMS, Photoshop, InDesign, Illustrator, MS Office Suite, Google Apps and others.



QD Stores

• Buying Clerk

  • Jun 2010 - Feb 2011

  Supporting the buying team by administering purchase orders and liaising with commercial partners. Supporting the buying team by administering purchase orders and liaising with commercial partners.