Director User Experience & Innovation

• Feb 2022 - Present

Manager Customer Experience and Innovation Consulting

• Apr 2019 - Jan 2022

Lead UX Designer at PwC Experience Center

• May 2017 - Mar 2019

Innovation Architect

• Sep 2014 - May 2017

As Innovation Architect I systematically integrate, configure, transform and align diverse disciplines resulting in the creation, design or building of new sources of organisational growth, through disruptive products, services or systems. I initiate and ensure that project proposals are developed through the minimum viable innovation system to a minimum viable product within set budget and timeframe. The role includes co-ordination and translation of business requirements, design, planning, configuration, optimisation and enhancement of technology within cross-functional and complex projects. Show less

Innovation Design Engineer

• Mar 2014 - Sep 2014

As Innovation Design Engineer at John Lewis I was responsible for developing new immersive customer experiences. I developed and designed customer facing prototypes of new concepts to gain insights quickly, within limited investment and resources. Supporting the business to make tangible progress and mitigating risk of investment in future growth.

Product Designer

• Aug 2013 - Dec 2013

As product designer at SKY I was responsible for new product development, including conceptualisation, prototyping, market and trend research, design of new technical solutions, communication with Chinese manufacturing plants, manufacturing processes, mass production, packaging design and product re-design. As product designer at SKY I was responsible for new product development, including conceptualisation, prototyping, market and trend research, design of new technical solutions, communication with Chinese manufacturing plants, manufacturing processes, mass production, packaging design and product re-design.

Industrial Designer

• Sep 2012 - Dec 2012

As Industrial Designer at VanBerlo I worked within the product development and design strategy team. My responsibilities covered the aspects of design strategy and visual design DNA. Furthermore, I was involved in establishing brand quality models, personas, product positioning matrixes and visual brand languages. As Industrial Designer at VanBerlo I worked within the product development and design strategy team. My responsibilities covered the aspects of design strategy and visual design DNA. Furthermore, I was involved in establishing brand quality models, personas, product positioning matrixes and visual brand languages.