Alex Moura
Chief Executive Officer & Partner at Digital Star Marketing- Claim this Profile
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English -
Topline Score
Bio
Credentials
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Certified Customer Acquisition Specialist
DigitalMarketerMar, 2023- Oct, 2024 -
Google Ads Search Certification
SkillshopMar, 2023- Oct, 2024 -
Google Ads Video Certification
SkillshopMar, 2023- Oct, 2024 -
Google AdWords certification - display advertising
Google -
Google AdWords certification - shopping advertising
Google -
Google Analytics Individual Qualification
Google
Experience
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Digital Star Marketing
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United States
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Marketing Services
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1 - 100 Employee
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Chief Executive Officer & Partner
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Mar 2014 - Present
CEO & Partner of Digital Star Marketing, a Charlotte based agency that helps businesses turn visitors into customers with content, search, social and email marketing. CEO & Partner of Digital Star Marketing, a Charlotte based agency that helps businesses turn visitors into customers with content, search, social and email marketing.
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Hard Working Americans
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Musicians
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1 - 100 Employee
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Digital Marketing & Social Media
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Oct 2013 - Present
Directly responsible for Hard Working Americans' ongoing full-service digital marketing strategy, including a creative mix of online promotions and contests, pay-per-click marketing campaigns, email marketing, content creation and social media management. Liaison for Hard Working Americans with Gold Mountain Entertainment, Melvin Records/Thirty Tigers Music, All Eyes Media and numerous live music promoters to implement campaigns designed to enhance market visibility and affect sales. Notable accomplishments: Built engaged community of over 25,000 Facebook fans Grew total page likes by 850% in 5 months Grew email subscribers by 10,000 in 5 months Premier album debuts #1 on iTunes Rock Chart Debut tour includes sold out shows at The Troubadour in Los Angeles and The Fillmore in San Francisco Show less
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Universal Printing
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United States
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Printing Services
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1 - 100 Employee
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Digital Marketing Director
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Jul 2008 - Present
Responsible for the digital marketing strategy and web presence for Universal Printing, a leading commercial printing and graphics communication company in Research Triangle Park. Coordinates the creation of marketing collateral including marketing automation, downloadable content, blog posts and multi-channel marketing campaigns. Manages and assigns all leads to sales, and creates and optimizes conversion pages through HubSpot and Google Analytics. Website responsibilities include perpetual content updates, auditing and the creation of over 40 product pages with calls to action, landing pages and lead capture forms. Works to continuously improve conversion rates, and compile and analyze Web analytics data to optimize campaigns and produce consumer insights. Notable accomplishments: Implemented HubSpot marketing software, resulting in 650 leads and $160,284 in sales in 12 months Increased year-over-year website visits by 23% in 12 months Guided content to boost landing page conversion rates to more than 20%, and as high 40% Launched blog and managed content Develop and implement strategic, long term lead generation plans for over 25 services and products, with a 14% lead-to-customer conversion rate Show less
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Founder
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Apr 2008 - Present
Launched non-profit E-commerce website for apparel, promoted by social and email marketing campaigns, raising $8,815 for Make It Right New Orleans. Launched non-profit E-commerce website for apparel, promoted by social and email marketing campaigns, raising $8,815 for Make It Right New Orleans.
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Education
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UNC-Wilmington
Bachelor's degree, Economics
Community
