Alex Morales
Director Of Group Sales and New Business Development at Chetola Resort & Conference Center- Claim this Profile
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Bio
Kaylen Kent, MBA
Alex goes above and beyond when she is called to complete a task. She carries herself with poise and professionalism, and is constantly seeking new ways to learn and grow in her career.
Kaylen Kent, MBA
Alex goes above and beyond when she is called to complete a task. She carries herself with poise and professionalism, and is constantly seeking new ways to learn and grow in her career.
Kaylen Kent, MBA
Alex goes above and beyond when she is called to complete a task. She carries herself with poise and professionalism, and is constantly seeking new ways to learn and grow in her career.
Kaylen Kent, MBA
Alex goes above and beyond when she is called to complete a task. She carries herself with poise and professionalism, and is constantly seeking new ways to learn and grow in her career.
Credentials
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Post- Crisis Hospitality Management Certificate
University of South Florida Muma College of BusinessDec, 2020- Oct, 2024 -
count on me NC
NC Department of Health and Human ServicesMay, 2020- Oct, 2024 -
Guest Service Professional
NCWorksAug, 2019- Oct, 2024 -
Cvent Supplier Network
CventDec, 2020- Oct, 2024
Experience
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Chetola Resort & Conference Center
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United States
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Hospitality
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1 - 100 Employee
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Director Of Group Sales and New Business Development
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Oct 2018 - Present
- Direct contact for corporate groups, SMURF Groups, and social and charity events.- Network with local and regional associations, event planners, and organizations to plan future events and to expand business relations.-Manages and maintains repeat business accounts and clients to build relationships and manage expectations.- Maintains an efficient line of communication between clients and departments from moment of booking to departure.- Works directly with executives, presidents, CEO’s, CFOs to meet and exceed team building goals and to create memorable experiences for clients and teams.-Execute a wide variety of events ranging from small scale executive retreats to 4,000 person gatherings.- Manage and maintain repeat business accounts and clients. -Manages a team of 5 marketing assistants.- Collaborate with marketing and sales to reach projected revenues and quotas, and to remain competitive in the market.- Generates all sales reports and assists with the creation of the marketing budget. -Increased sales revenue 30% from 2019-2021
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Charlotte Business Group
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United States
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Social Networking Platforms
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1 - 100 Employee
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Membership Experience Manager
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Dec 2021 - Present
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Retail Sales and Merchandising Manager
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Dec 2016 - Jan 2020
• Developed and maintained connections with local and domestic vendors such as Orvis, Dean and Deluca, and Coca Cola to ensure optimal inventory • Increased revenue by 15%, exceeding the yearly projected quota • Designed customized specialty items for Chetola Resort branding and merchandising.• Performed as regional Art Dealer for Bob Timberlake • Established and enhanced gift shop social media platform following • Developed all training materials and Standard Operating Procedures for the retail and sales department. • Excelled in visual merchandising using audiovisual technology and photography.. Assisted in the organization and implementation of a new point of sales system..Created customized amenities for corporate V.I.P guests.
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Chetola Resort & Conference Center
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United States
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Hospitality
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1 - 100 Employee
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Guest Services Assitant Manager
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Aug 2016 - Jan 2018
-Promoted to Guest Services Assistant Manger within first four months of employment -Implemented proactive customer service techniques to maintain positive client relationships and ensured guest satisfaction.-Demonstrated leadership skills as an active new employee trainer. -Promoted to Guest Services Assistant Manger within first four months of employment -Implemented proactive customer service techniques to maintain positive client relationships and ensured guest satisfaction.-Demonstrated leadership skills as an active new employee trainer.
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Chetola Resort & Conference Center
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United States
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Hospitality
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1 - 100 Employee
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Banquet Captain
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Oct 2015 - Jun 2016
-Assisted with event preparation and execution -Conducted event set-up for weddings, corporate events, and meetings--Demonstrated innovative thinking through personal event designs-Worked as an active team member to accomplish event tasks -Assisted with event preparation and execution -Conducted event set-up for weddings, corporate events, and meetings--Demonstrated innovative thinking through personal event designs-Worked as an active team member to accomplish event tasks
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Event Staff Assistant
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Aug 2012 - Dec 2014
-Assisted in all aspects of the event planning process including event set up and break down-Assisted in the event design process, demonstrating creative thinking -Assisted in all aspects of the event planning process including event set up and break down-Assisted in the event design process, demonstrating creative thinking
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Education
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Caldwell Community College and Technical Institute
Associate’s Degree, Hospitality Administration/Management -
Caldwell Community College and Technical Institute
Associate of Arts and Sciences - AAS -
Caldwell Community College and Technical Institute
Associate’s Degree, Business Administration and Management, General