Experience

Palace Cinemas

• Australia
• Entertainment
• 1 - 100 Employee

• Head Of Marketing

  • Aug 2019 - Present

  As Head of Marketing, my primary responsibility is to drive brand awareness, engagement, and revenue growth across all channels. This includes developing and executing marketing strategies and campaigns for new releases, special events, and festivals in collaboration with the programming & festival teams. I manage the marketing budget, track ROI, and make data-driven decisions to optimise marketing performance. Building and maintaining solid relationships with distribution partners, sponsors, and key stakeholders is crucial in driving exposure and brand recognition. I lead and mentor a team of marketing professionals, providing guidance, support, and feedback to ensure high-quality work and continuous professional development. Collaborating closely with other departments, such as programming, operations, and sales, is essential in aligning marketing efforts with overall business goals and objectives. Finally, staying up-to-date with industry trends and best practices and proactively identifying new opportunities to drive growth and innovation are essential to my role. Show less

• NSW Marketing Manager

  • Apr 2018 - Aug 2019

• Groups, Functions & Events Coordinator NSW

  • Mar 2017 - Mar 2018

  Responsible for coordinating and marketing cinema hires, events & group bookings for Palace Cinemas across four central locations in Sydney. Motivated to delivering premium cinema experiences to distributors, corporate clients, not-for-profit organisations and social groups/communities.

• Assistant Manager, Palace Cinemas Norton Street

  • Feb 2016 - Feb 2017

  My role encompassed overseeing daily operations which included events and film festival management, film programming across eight screens, technical processes, customer service and sales, cash reconciliation, staff selection and training, and rostering of 40 casual staff in the provision of premium cinema experiences.



Freelance Video Professional

• Media Production
• 700 & Above Employee

• Corporate Video Editor

  • Oct 2010 - 2013

  Tasked with assembling recorded content into a finished product for corporate clients. Responsible for interpreting and delivering client's key message to achieve greatest impact on their target market. Tasked with assembling recorded content into a finished product for corporate clients. Responsible for interpreting and delivering client's key message to achieve greatest impact on their target market.