Alex Milani

Senior Distribution Manager at SCENTONIQ
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Contact Information
Location
Malta, MT

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Experience

    • Malta
    • Retail
    • 1 - 100 Employee
    • Senior Distribution Manager
      • Feb 2023 - Present
    • Malta
    • Retail
    • 1 - 100 Employee
    • Store Manager / Purchasing manager
      • May 2022 - Feb 2023

      • Accounting control/ Sales • Purchasing • Dealing with suppliers • Overseeing employees • Managing a team of 20 people • Motivating staff to increase sales and ensure store efficiency. • Advertising / Digital assets • SEO optimization / SEM Search Engine Marketing / Google My Business /Ads • Creating and implementing the organization’s IT policy • Optimising IT processes • Accounting control/ Sales • Purchasing • Dealing with suppliers • Overseeing employees • Managing a team of 20 people • Motivating staff to increase sales and ensure store efficiency. • Advertising / Digital assets • SEO optimization / SEM Search Engine Marketing / Google My Business /Ads • Creating and implementing the organization’s IT policy • Optimising IT processes

    • Australia
    • Hospitality
    • Retail Manager/ Purchasing manager
      • Mar 2020 - Mar 2022

      • Monthly meeting with the board of Directors (CEO, CFO, Head of Operations) to analyze, strategies and sales for each shop over Malta • Accounting control • Purchasing • Managing 3 outlets • Responsible for the daily managing of staff and the assigning of duties. • Managing up to 15 members of staff. • Managing and addressing shrinkage and stock loss. • Maintaining accurate records of all pricings, sales, and daily activity reports • B2B relationships (suppliers) • B2C relationships (customers) • Sales management • Staff training Achievements: sales increased by 40-60% every month Show less

    • Czechia
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Marketing Specialist / SEO Specialist
      • Feb 2019 - Feb 2020

      • Keyword research, in order to monitoring the monthly trends and identifying the best performing keywords/ refining Ads day by day. • Liaising with web developer in order to design the best sales funnel (layout, content, keywords, etc.) and convert leads/prospects into customers • Monitoring SEO trend, competitor’s strategies and keeping on top keyword and landings page design • Setting Ad campaigns, allocating budget and monitoring the performance, through analytical indicator, improving campaign's performance and following the stats of the campaigns • Technical knowledge (cPanel, CMS, SSL, PHP, etc.) • Marketing outbound/inbound • Digital marketing activities • SEO improvements • Skilled in SEO/ SEM/ CTA/ CPC/ CTR / PPC • Developing B2B relationships • Developing marketing campaigns • Able to maintain Ads on top ranks and defining USP • Developing Affiliate marketing (driving the sales through networks and stakeholder relations) Show less

    • Head Of Marketing
      • Feb 2018 - Jan 2019

      • Brand strategy, including the setting of style guides, corporate identity, brand vision and value proposition for short as well as long term (FMCG/CG) • Setting up, developing and designing whole online business (from scratch). Project management. • Setting the strategy, new products launch, networking • Digital platform development • Creating and managing promotional collateral to establish and maintain product branding • Competitor and customer insights analysis • Massive data integration management (>20,000 products) • Social assets strategies /CRM/ SEO/ SEM/ CTA/ CPC • Planning and overseeing new marketing initiatives, remarketing • Google Ads / Facebook Ads Show less

    • Technology, Information and Internet
    • Senior Managing Director
      • Jul 2015 - Jan 2018

      Luxury Retail Jewellery Manufacturer/ Diamonds trading • Building strong partnerships with leading companies in the world • Setting the overall company vision. • Developing and implementing strategic plans. • Exploring profitable market niches • Developing and ownership of annual business and marketing plans to increase consumer brands penetration and sales growth • Overseeing the company's business operations. • Setting the guideline to develop and launch of new products under key strategic brands Show less

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