Alex Martel

Brand Strategist at REEM Media, LLC
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Contact Information
Location
Santa Monica, California, United States, US
Languages
  • Spanish Native or bilingual proficiency
  • English Native or bilingual proficiency

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Experience

    • United States
    • Media Production
    • 1 - 100 Employee
    • Brand Strategist
      • Aug 2020 - Present
    • United Kingdom
    • Design
    • 1 - 100 Employee
    • Member
      • Sep 2021 - Present
    • United States
    • Events Services
    • 1 - 100 Employee
    • Event Marketing Manager
      • Dec 2018 - Mar 2019

      •Execute campaign strategy to drive Social Media, KPIs, client reaction to brand, and product engagement for up to 1k attendees •Manage all event logistics ranging from site selection, coordination with stakeholders, transportation, staff management, and prospective client engagement •Curate client experience at launches through product education, relevant collateral, and advertising material designs for 100+ interactions •Execute campaign strategy to drive Social Media, KPIs, client reaction to brand, and product engagement for up to 1k attendees •Manage all event logistics ranging from site selection, coordination with stakeholders, transportation, staff management, and prospective client engagement •Curate client experience at launches through product education, relevant collateral, and advertising material designs for 100+ interactions

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Brand Marketing Specialist
      • Jul 2017 - Nov 2018

      •Tailor branding campaigns for KPIs: Social Media engagement, app downloads, email sign up etc. for 100+ sites •Manage weekly brand ambassador teams for best practices, engagement obstacles, and training •Implement guerilla marketing projects after researching sites with high target demographics. Ex: For a realty app, growing home buyer pipelines through brand outreach at open houses •Tailor branding campaigns for KPIs: Social Media engagement, app downloads, email sign up etc. for 100+ sites •Manage weekly brand ambassador teams for best practices, engagement obstacles, and training •Implement guerilla marketing projects after researching sites with high target demographics. Ex: For a realty app, growing home buyer pipelines through brand outreach at open houses

    • Germany
    • Non-profit Organization Management
    • Founder & CMO
      • Oct 2014 - Sep 2016

      Education technology startup creating an online marketplace that instantly connects students with mentors. We have helped thousands of students get accepted to their dream colleges. •Grew company to 7 digits (2-3x per year) by hacking growth channels including: organic search queries, content marketing, targeted advertising, social media, and email •Analyzed sale pipeline data in Hubspot CRM and refined sales team approaches to close ~30% of qualified leads •Obtained customer feedback to improve NPS by regularly conducting customer service outreach via calls, surveys, and meetings •Created and improved marketing campaigns by cross-referencing online traffic and impression analytics in Excel •Developed information database on top 70 U.S. colleges with team by aggregating and curating thousands of historical college admissions data points Show less

    • United Kingdom
    • Wholesale
    • Director
      • Mar 2013 - Jan 2014

      Edefy is a scholastic nonprofit maximizing 9th-12th grade student intellectual potential through ACT instruction, competitive extracurricular coaching, and analytic/technical skills development. •Developed high school philosophy and literature program material featuring annotated reading material, study guides, and research projects •Instructed students and reviewed written work complete with feedback and notes •Improved content and teaching approach by testing new lesson plans incorporating research backed methods to boost retention and comprehension Show less

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Intern
      • Jun 2012 - Sep 2012

Education

  • Stanford University

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