Content Marketing Specialist

• Jul 2023 - Present

Content Marketer

• Feb 2022 - Apr 2023

Developing all written content for four company websites including web page copy, product descriptions, and blog articles. Researching SEO keywords using Semrush and selecting strategic article topics. Crafting content calendars and tracking progress in Asana. Spearheading a recipe eBook project with guest contributions from top nutritionists, personal trainers, and accredited health professionals in Canada. Constructing storyboards and accompanying scripts for the revamping of company videos. Collaboration with visual team and renown dietician Abby Langer on her brand ambassador presentation at CanFitPro 2022. Consulting on the user experience of company websites. Creating over 252,000 words of publishable content from February 7, 2022, through January 2, 2023. Show less

Associate Editor

• Aug 2021 - Feb 2022

Writing original content for four construction industry publications including feature interviews and technical articles as well as industry news and events. Revitalizing social media presence across all platforms and publications while building Instagram accounts from scratch for three out of four publications. Delivering educational sessions on social media best practices to the whole of the Annex editorial team. Creating a set of standard social media templates in Canva for use across all platforms and publications, which were adopted by several other editorial teams. Show less

Associate Editor

• Nov 2019 - Feb 2021

Creating, managing, and editing print and digital content for a longstanding B2B magazine serving the flavour and fragrance industries. Curating, assigning, and posting daily digital news content from advertiser press releases and trending industry news including selecting and formatting accompanying images and internal links. Overseeing all social media accounts and producing content for Instagram, LinkedIn, Facebook, and Twitter. Developing promotional and informational graphics through Photoshop and Canva. Show less

Curriculum Developer

• Nov 2017 - Nov 2019

Developing and facilitating online curriculum for companywide supervisor and manager blended training programs for the largest employer in New Jersey. Rejuvenating purely instructor lead training programs through the creation of blended and online curriculums. Creating customized training materials for nine colleges in California. Engaging training program participants in discussion and discovery. Coaching communication, organizational skills, leadership skills, emotional intelligence, multi-generational, and multi-cultural workforce issues across all departments. Show less

Owner

• Aug 2015 - Nov 2019

Facilitating an atmosphere of learning through personalized academic guidance. Utilizing measurable behaviours to track student progress. Instructing students on the best practices and key strategies of test-taking including specific strategies for SAT and ACT preparation. Guiding students through the university admissions process including personal essay creation and application review. Ensuring student success through positive reinforcement, organizational skills, and self-reliance. Show less