Experience

WPBF 25
• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee
• Digital Sales Manager

  • Aug 2023 - Present


WLNE ABC6

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• General Manager

  • Jun 2021 - Mar 2023

  General Manager tasked with overseeing broadcast operations for the ABC affiliate in Providence RI. I specialize in driving new and digital revenue growth and optimizing operational efficiency in the media industry. My expertise includes overseeing broadcast operations, developing sales training programs, and investing in cutting-edge technologies like Seamless.AI for generating leads and targeted advertising. In my most recent role, I successfully maximized revenue opportunities by generating $183K in revenue during the Boston Celtics NBA Finals run, and set a new station record by achieving $1.5M in political revenue during the 2022 election cycle. I thrive in fast-paced, high-pressure environments and have a proven track record of delivering results by implementing strategic initiatives and leveraging emerging technologies. Show less



910 Media Group

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Local Sales Manager

  • Sep 2018 - Jun 2021

  Local Sales Manager specializing in driving revenue growth and team development in the advertising industry. Led a team of 15 Account Executives through training and coaching, focusing on developing a client-focused approach that led to increased revenue and client retention. Invested in Analytic Owl attribution software to enhance our ability to track and analyze the effectiveness of our advertising campaigns, resulting in improved retention with current and new clients. Successfully grew new advertising business by 58% from 2018 to 2019 and developed a comprehensive training program focused on digital sales growth. In addition, I identified a market need for nontraditional business recruitment and sold and hosted three job fairs, resulting in successful recruitment for several companies. Show less



Nexstar Broadcasting Group, Inc.

• Accounting
• 1 - 100 Employee

• Local Sales Manager

  • Jan 2014 - Sep 2018

  Local Sales Manager specializing in driving revenue growth and team development. I managed and coached a team of six Account Executives, conducting weekly 1:1 meetings to manage our pipeline of leads advertising.Rolled out formal JDA Media training program that focuses on client needs analysis approach to solution selling.Utilized Matrix CRM to forecast revenue on a weekly basis.Developed and implemented successful sales initiatives and packaged sports inventory that drove revenue growth.In addition, I achieved record-breaking results by selling $100k in advertising during the historic Cubs World Series run in 2016. Show less

• Digital Sales Manager

  • Jan 2013 - Dec 2013

  Digital Sales Manager in the media industry focused on driving revenue growth and team development. Player coached a team of 11 Account Executives and oversaw individual digital budgets.I educated my staff on current industry trends in the digital space, including mobile display, CTV, SEM, and social media, ensuring that they remained up-to-date and competitive in the ever-evolving digital marketplace.In addition, I managed key client relationships and identified new revenue opportunities, resulting in over $500k in new revenue generated in 2013. Show less

• Account Executive

  • Dec 2011 - Dec 2012

  ● Full commission sales representative challenged to build and maintain a local account base by focusing on new advertisers and digital platforms● Achieved 2012 revenue goals at 105% of budget