Director of Sales & Customer Success

• Jan 2023 - Present

Founder

• Jan 2021 - Present

Sports Card investor & entrepreneur that buys, sells, and trades for sports cards at local events & tradeshows. 5000+ active & loyal followers on Instagram (@Delcorips) Top Rated Ebay Seller with Perfect 100% Feedback (delcorips) My favorite card that I own is my 1996 Topps Chrome Allen Iverson refractor(his best rookie card) Sports Card investor & entrepreneur that buys, sells, and trades for sports cards at local events & tradeshows. 5000+ active & loyal followers on Instagram (@Delcorips) Top Rated Ebay Seller with Perfect 100% Feedback (delcorips) My favorite card that I own is my 1996 Topps Chrome Allen Iverson refractor(his best rookie card)

Lead Product Manager, Consumer Analytics

• Jan 2022 - Aug 2022

- Developed custom event strategy using Quantum Metric from scratch to unlock non url based Ecommerce insights. - Supported Product team to analyze success on key feature releases. -Advocated and launched capability to ab test site releases to understand financial impact to the site -Helped support the tracking and reporting of company key performance indicators related to the product team. - Developed custom event strategy using Quantum Metric from scratch to unlock non url based Ecommerce insights. - Supported Product team to analyze success on key feature releases. -Advocated and launched capability to ab test site releases to understand financial impact to the site -Helped support the tracking and reporting of company key performance indicators related to the product team.

Founder

• Mar 2020 - Jan 2022

We help Ecommerce websites leverage data to drive and test their site's functionality, copy, and positioning. This leads to better questions & answers which fuel financial growth and improvements in the user journey. On-Going Conversion Rate Optimization Programs Include: •UX Audits •A/B Testing •Google Analytics Event Tracking & Data Analysis •Google Tag Manger Management •General Ecommerce Consulting to drive financial performance forward. We help Ecommerce websites leverage data to drive and test their site's functionality, copy, and positioning. This leads to better questions & answers which fuel financial growth and improvements in the user journey. On-Going Conversion Rate Optimization Programs Include: •UX Audits •A/B Testing •Google Analytics Event Tracking & Data Analysis •Google Tag Manger Management •General Ecommerce Consulting to drive financial performance forward.

Senior eCommerce Analyst

• Jun 2019 - May 2020

I was the lead CRO Consultant and worked with more than 30 Shopify Stores between 1-$20MM annually revenue on Conversion Rate Optimization. Executed UX Audits, a/b testing, and insight data analysis. Achieved growth for large and complex website organizations Created blog and video content in ecommerce and cro communities I was the lead CRO Consultant and worked with more than 30 Shopify Stores between 1-$20MM annually revenue on Conversion Rate Optimization. Executed UX Audits, a/b testing, and insight data analysis. Achieved growth for large and complex website organizations Created blog and video content in ecommerce and cro communities

Ecommerce Manager

• Jan 2018 - Jun 2019

I was the primary manager for papyrusonline.com responsible for a team of 10. Site revenue of $7M+ and company that had 200+ Brick and Mortar locations. Facilitated technical improvements through partnership with Magento system integrator Generated revenue through the partnership of a digital marketing agency, promotional strategy, and analyzing Google Analytics for key performance indicators Cross Functionally collaborates on projects with operations, finance, and Information Technology. Show less

E-Commerce Manager

• Nov 2016 - Jan 2018

Directs website financial performance while optimizing direct-to- consumer luxury goods service Drives company to 25% YTD growth vs. prior year by driving promotional calendar and email marketingOptimizes omnichannel management including website, social media, and digital advertising campaignsLeads SEO and manages PPC & Digital Advertising efforts via Google Adwords, Facebook, and Bing Ads Improves website experience: 360 images, Product Recommendation Engine, and real-time inventory Show less

Operations Planner

• Jan 2016 - Nov 2016

Directed order fulfillment team servicing wholesale & ecommerce channels and King Baby’s 4 retail storesContributed advanced knowledge of shipping regulations for international export of goodsExecuted & managed Supply Planning: sales analysis & production orders to improve inventory controlSet reorder points and reorder quantities on items that frequently sell to improve fulfillment rate Improved fill rate 30% by implementing inventory control processes, demand planning, and JIT standards Led fulfillment team to high level of process execution, successfully increasing inventory accuracy +95% Consistently reduced carrying costs while maintaining customer service standards & regulatory compliance Show less

LD&T Supervisor

• Jun 2015 - Jan 2016

Created daily strategic plans to maximize productivity and minimize cost in fulfillment warehouse Managed +$3MM inventory & reconciliation for 400K case warehouse and conducted daily analysis Drove inventory efficiency by managing incoming loads and assisting supply planners in minimizing out of stockConducted interviewing, onboarding, and leadership of potential loaders and forklift drivers

Management Trainee

• Jun 2014 - Jun 2015

Called on nationwide retail chain accounts: Walmart, Kroger, Target, Harris Teeter, and Independent Grocers Executed merchandising efforts through front-line service in sales and marketing operationsLarge Format Route Salesmen: Sold & generated orders in large retail and grocery channels Small Format Salesmen: Called on gas & convenience channel: Mapco, Twice Daily, Walgreens, Dollar GeneralBay Delivery Support: Assisted with product & handheld delivery on a Bay Delivery truck Show less