Experience

One Night Gallery

• Romania
• Entertainment Providers
• 1 - 100 Employee

• BTL Manager

  • Aug 2021 - Present

  My key responsibility is implementing from A to Z One Night Gallery's concept events and brand activations for our partners. Therefore, as BTL Manager I support the development and execution of events from the planning phase (partnerships, concept brainstorming, production, management of all the involved entities - artists, technical providers, vendors, production PR & social media specialists, photo-video team) to the implementation phase (management of site). Notable One Night Gallery projects: -One Night Gallery Love Rizi 2021 - a new media art exhibition organised in 4 cities: Bucharest, Constanta, Cluj & Iasi. +8000 participants -XR Month BestiAR 2022 - Romania's biggest Mixed Reality festival where 25 mythological beasts come to life in AR as Instagram filters - organised in Timisoara and Bucharest. -One Night Gallery Love Les Ateliers Nomad 2022 - a new media art exhibition organised in Bucharest, Constanta and Oradea showcasing video-mapping shows and interactive installations. + 6500 participants -Radar Metaverse 2022 - Romania's biggest new media art festival held in 3 locations across Bucharest, where more than 50 artists showcased their digital and new media art creations. +10500 participants Notable Brand activations: -Glo Eco Graffiti - 7 environmentally friendly murals created across Bucharest -Full Spectrum Experience - a mixed media exhibition (photography, 3D and metal sculpture, digital art, fashion, illustration, interactive installation) meant to explore the different sides of feminity with a social event and live auction for +400 people. -The Galaxy Epic Ride - Samsung Christmas brand activation consisting of a journey through the universe of presents, simulated the wagon of a supersonic train created in real life. Show less



Human Direct

• Romania
• Human Resources Services
• 1 - 100 Employee

• Marketing Specialist and Storyteller

  • May 2021 - Oct 2021

  As Marketing Specialist and Storyteller, I was in charge of: -content creation for Human Direct's Facebook, Instagram and LinkedIn profiles -brand strategy - how to present Human Direct as Transylvania's top IT recruiting agency -content creation for presenting IT jobs (copywriting and design) As Marketing Specialist and Storyteller, I was in charge of: -content creation for Human Direct's Facebook, Instagram and LinkedIn profiles -brand strategy - how to present Human Direct as Transylvania's top IT recruiting agency -content creation for presenting IT jobs (copywriting and design)



Endava

• United Kingdom
• IT Services and IT Consulting
• 700 & Above Employee

• Employer Branding Storyteller

  • Oct 2020 - Jun 2021

  As an Employer Branding Storyteller, together with the team I am part of, we manage Endava's brand image - internally and externally - making sure we attract new talent and increase the engagement level of the existing employees. As a storyteller I am in charge with: -Creating and implementing the social media strategy for global activities -Writing the social media captions for global activities -EVP copywriting and alignment with the CVP -Scripting the videos of global activities and overseeing video production -Proposing creative concepts for global activities -Writing employee oriented blog articles -Copywriting and story strategy for employee materials Show less



Vitrina Advertising

• Romania
• Advertising Services
• 1 - 100 Employee

• Event and brand activation specialist

  • Sep 2019 - Oct 2020

  Almost 3 years at Vitrina Advertising. Countless projects I am more than proud of. Clients with whom I've had the chance to work with such as: Banca Transilvania, Iulius Mall, Bosch, Yardi, Thomsons, Roche, Mega Image, Majorel and many others. Among the biggest projects I have worked at as an Event and Brand Activation Specialist, I can name the following:•Banca Transilvania's brand activation at Electric Castle 2019 and Untold Festival 2019•Iulius Town inauguration campaign "Luminam Timisoara Impreuna" - a 3 day festival with more than 100 000 participants and a new Guinness World Record for "Most LED lights lit simultaneously", broken by a number of 7 235 people. The campaign was nominated for the Brand PR – New products and services and Events categories at the Romanian PR Award 2019.•Inauguration campaign for Bosch's new Engineering Center Cluj, which involved an official event held during the alert state caused by the CoVid-19 pandemic.The agency's projects I have worked at require a set of comprehensive skills needed in order to implement from A to Z every campaign:• Strategic thinking, market research, brand analysis, monitoring.• Plan, execute, control and finalize brand activations and other events according to strict deadlines and within budget for the agency's clients.• Develop creative concepts, strategy and brand story for different campaigns.• Define the project’s objectives and develop realistic KPI's.• Create and maintain a good collaboration with each actor involved in the campaign: target audience, service providers and clients.• Work closely with the design and photo-video teams.• Create social media stretegies and content to reach wider audiences (Facebook, Instagram, YouTube, LinkedIn).• Copywriting for website materials, event brochures, presentations and other materials used as calls to action.• Develop and deliver reports, proposals and requirements documentation. Show less

• BTL executive

  • Feb 2018 - Sep 2019

  Together with the team that I am part of, we plan & implement from A to Z: brand activations, corporate events, conferences, parties and other forms of guerilla marketing for the agency's portfolio of clients. My responsibilities as a BTL Executive are the following:• Plan, execute, control and finalize brand activations and other events according to strict deadlines and within budget for the agency's clients • Develop creative concepts and strategies for up-coming events and brand activations• Define the project’s objectives• Create and maintain a good collaboration with service providers• Report to the account manager the status of the on-going projects • Estimate the resources needed to achieve project goals.• Draft and submit budget proposals• Track project milestones and deliverables.• Develop and deliver reports, proposals and requirements documentation.• Develop product, brand and customer presentations.• Trend analysis, market research and monitoring.Besides the above mentioned responsibilities, I have also taken part in the development of different integrated campaigns with the following attributes:• copywriting (naming, writing advertorials, creating content for social media)• strategy (developing a strategic line for different projects and identifying the right target and its needs) Show less



Dutch Cultural and Academic Centre

• Cluj-Napoca

• Event Coordinator

  • Feb 2017 - May 2018

  As an Event coordinator, my job consisted in developing and implementing events for the academic centre, from A to Z. This meant creating the concept, managing resources, finding vendors and venues, coordinating the graphic designers and maintaining a good relation with sponsors and partners. Some of the tasks that we have completed: • Developing and implementing a campaign to promote an upcoming exhibition, named “Van Gogh in black and white” • Conceptualizing and developing Dutch Days, a festival meant to celebrate the diplomatic affairs between The Netherlands and Romania • Finding partners, sponsor and vendors for Dutch Days • Managing relations with the partners and sponsors • Creating and implementing the organization’s social media strategy • Working closely with both designer in order to generate creative content • Creating content for the social media accounts Show less



Reea

• Romania
• Information Technology & Services
• 100 - 200 Employee

• Intern

  • Jul 2016 - Aug 2016

  Having the opportunity to work as in intern at this agency, gave me an overview on the skills needed to be a good copywriter, branding specialist, and most importantly, a creative person. This internship helped me to improve my teamwork and attention to detail. We've had the chance to work with clients like Samsara FoodHouse, Coca-Cola, Cluj County Clinical Hospital, Pizzeria Boema, Mala (handbags-online store), Eeatingh (online food order and delivery service) My role was to help the clients with the following: • Creating branding and rebranding campaigns • Event conceptualization • Conceptualizing CSR and awareness campaigns Show less