Experience

One Casino

• Malta
• Gambling Facilities and Casinos
• 1 - 100 Employee

• Marketing CRM Specialist

  • Feb 2023 - Present

  Working as a Marketing Specialist for OneCasino, I oversee and execute email campaigns, including communications calendar and customer segmentation, automation campaigns, promotions, events, campaign reporting, and other CRM initiatives as necessary. To be more specific: - Own the responsibility for retention campaigns, right from conceptualisation to analysis. This will include idea generation, proposal preparation, overseeing the production process, and execution. - Manage all aspects of outbound and inbound marketing campaigns, including copywriting, automation, setting deployment strategies, developing QA process, and tracking. - Work with database to segment audience, analyze audience behavior, and improve the quality of the database. - Conduct A/B testing to drive landing page, lead collection and email performance optimization, and other techniques to optimize user experience, conversion rates, and other important campaign metrics - Collaborate with the marketing team to ensure campaigns run optimally. Show less



Kpax Marketing Online Ltd

• Cyprus
• Advertising Services
• 100 - 200 Employee

• • Jan 2022 - Present

  Working as Content Marketing Manager in the iGaming Industry, my responsibilities vary widely but were always focused on crafting promotions, email newsletters and online outreach campaigns and the corresponding setups to support these campaigns. Responsibilities comprise, among others, of:- Create, develop and manage content for website, e-mail and other marketing channels for the company’s products such as SMS, push / web notification (requires working with CMS)- Coordinate projects across departments, including web and graphic design for the different online casinos (PlayOJO, Metalcasino, Bacanplay, etc)- Maintain a consistent branded look for all the company’s products.- Work cooperatively with key team members. Show less

• • Mar 2021 - Jan 2022

  KPAX Marketing Ltd. is an interactive online marketing agency, delivering online services in consumer advertising, customer support, customer retention and data analysis.KPAX Marketing Ltd. offers clients a range of interactive marketing solutions that combine a consumer oriented approach to acquisition and retention programs together with sound profit based business models.



AIM Sport

• Switzerland
• Technology, Information and Media
• 1 - 100 Employee

• Project Manager

  • Jun 2019 - Jun 2020

  AIM Sport is one of the leading international sports marketing companies with a global reach. One of our main tasks is the development and optimization of Digital Perimeter Advertising in football stadiums during top-level football broadcasts and design marketing and communication solutions for UEFA, FC Bayern Munich, Real Madrid, Paris Saint-Germain, Arsenal FC, Adidas, Audi, Heineken, etc. Working as an International Project Manager, my responsibilities vary widely, but were always focused on optimizing return on investment for clubs and their sponsors / AIM clients. Responsibilities comprise, among others, of: - Operations and project management for AIM partner clubs, such as Real Madrid, Sevilla F.C and RB Salzburg to have the Digital Perimeter Signage System arranged. - Accompanying club partners / sponsors to reach the highest return-on-investment on their advertising. - Working with white chip partners (e.g. from UEFA Champions League sponsors to sponsors of the biggest football clubs worldwide). - Roll-out of digital advertising campaigns on the digital perimeter at Partner Clubs, based on a research- based approach. - Coordinating design of the appearances with the Creative Department and main point-of-contact for the customer and/or club. - UEFA Operations in general during either UEFA Champions League or UEFA Europa League to reach operational excellence during matches. - Joint preparation of workshops for (potential) customers/sponsors at the biggest football clubs worldwide. - Strict adherence to Contribution Margin and budgetary follow-up. - Preparation for Match Days and coordination / alignment with our Operational team on-site. Show less



Renaissance Downtown Hotel, Dubai

• United Arab Emirates
• Hospitality
• 1 - 100 Employee

• Artisan

  • Nov 2017 - Sep 2018

  First experience in a five star hotel where organization and customer service were the most important factors to take into account. First experience in a five star hotel where organization and customer service were the most important factors to take into account.



AIM Sport

• Switzerland
• Technology, Information and Media
• 1 - 100 Employee

• Internship

  • Feb 2017 - May 2017

  Carrying out my internship as a Marketing Management student in which I learned the importance of Marketing and the small details in today's world. Carrying out my internship as a Marketing Management student in which I learned the importance of Marketing and the small details in today's world.