Experience

M1

• United States
• Financial Services
• 100 - 200 Employee

• Marketing Director

  • Jan 2022 - Present



NinjaHoldings

• United States
• Financial Services
• 1 - 100 Employee

• Marketing Director

  • Feb 2018 - Jan 2022



Braviant Holdings

• United States
• Financial Services
• 1 - 100 Employee

• Marketing Manager, Balance Credit

  • Apr 2016 - Sep 2017

  -Optimized direct mail channel resulting in increased mail volume while maintaining KPI levels -Launched all new marketing channels: PPC, Display, Email, Retention, Leads/Affiliates, and Social media -Renegotiated pricing, reducing cost of new customer acquisition by 20% -Increased brand ratings on the two top rating sites from 1 Star to 3 and 3.6 stars -Directly managed one internal employee and all outsourced marketing agencies -Optimized direct mail channel resulting in increased mail volume while maintaining KPI levels -Launched all new marketing channels: PPC, Display, Email, Retention, Leads/Affiliates, and Social media -Renegotiated pricing, reducing cost of new customer acquisition by 20% -Increased brand ratings on the two top rating sites from 1 Star to 3 and 3.6 stars -Directly managed one internal employee and all outsourced marketing agencies



Enova International

• United States
• Financial Services
• 700 & Above Employee

• Marketing Associate

  • Sep 2014 - Apr 2016

  -Managed the two largest marketing channels: direct mail and TV -Restructured pricing contracts for direct mail, reducing cost by 23% -Designed and analyzed all creative tests for direct mail using A/B methods increasing response rate by 19% -Launched TV marketing channel from initial concept to on air, growing TV into second largest customer acquisition channel -Managed the two largest marketing channels: direct mail and TV -Restructured pricing contracts for direct mail, reducing cost by 23% -Designed and analyzed all creative tests for direct mail using A/B methods increasing response rate by 19% -Launched TV marketing channel from initial concept to on air, growing TV into second largest customer acquisition channel



Medline Industries, LP

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Product Manager

  • May 2013 - Sep 2014

  -Managed all aspects, including vendor negotiations, sourcing, and marketing of new product/technology launch -Achieved over 100% of new customer acquisition goal through creation of marketing channels and sales materials -Regularly presented to C-level executives in charge of businesses ranging between $1M-$50M -Managed all aspects, including vendor negotiations, sourcing, and marketing of new product/technology launch -Achieved over 100% of new customer acquisition goal through creation of marketing channels and sales materials -Regularly presented to C-level executives in charge of businesses ranging between $1M-$50M