Experience

Slingshot

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Performance Supervisor

  • Aug 2022 - Present



Allied Electronics & Automation

• United States
• Automation Machinery Manufacturing
• 700 & Above Employee

• Digital Marketing Specialist

  • Nov 2021 - Aug 2022

  Built and manage supplier programmatic workflow process. Implemented new process via Basecamp milestones to better streamline supplier programmatic process. Built and implemented supplier programmatic campaign tracker to have better over sight on upcoming initiatives along with upcoming. Handle bi-weekly calls with outside programmatic vendor to stay on top of supplier programmatic process. Handle monthly internal calls with supplier team to stay on top of initiatives. Handle oversight of supplier programmatic IOs from vendor to verify amounts and flight dates are correct before sending to our Marketing Director to sign. Handle oversight on supplier programmatic monthly billing invoices to verify accuracy and handle communicating when they are incorrect to vendor. Built billing invoice tracker to better manage how much has been billed for each initiative on a monthly basis. Manage programmatic vendor & supplier relationship. Q/A programmatic campaign briefs to verify accuracy before sending to vendor to implement. Q/A creative previews to confirm accuracy vs provided brief before sending to supplier manager Handle reporting supplier programmatic performance to supplier team. Manage our paid LinkedIn efforts for our Evergreen build, internal brand and supplier efforts. Manage LinkedIn monthly budgets. Built/launched and optimized new evergreen build to better structure/segmentation and tested different ads/landing pages to improve bounce rate to the lowest it’s ever been at Allied. LinkedIn weekly performance checks & implement optimizations (New ads, excluding audiences, turning off ads, testing, etc.) Send LinkedIn monthly insights reports to manager to update performance. Built/Launched internal brand Youtube campaigns. Audited Google Ads and Bing Ads paid search campaigns to speak to areas of opportunity. Work as backup support on Google Ads and Microsoft Ads campaigns. Show less



Monkedia

• United States
• Advertising Services
• 1 - 100 Employee

• Facebook Team Manager

  • Aug 2019 - Oct 2021

  Created/Wrote Standard Operating Procedures for Facebook department. Handle weekly calls with our Facebook Rep to discuss issues we may be seeing on our accounts, new Beta’s coming down the pipe, quarterly performance as a whole, etc. Ran weekly team meetings with my team to discuss what we had going on each week individually, any team updates I needed to announce, anything new with Facebook they needed to be aware of. Managed different types of Facebook campaign objective goals – ROAS, Cost Per Purchase, Cost Per Lead, Page Likes, DPA Catalog, etc. Handled onboarding new clients: Audited client’s existing ad account. Looked over website and strategy document for a full understanding of the client’s funnel/customer journey. Submitted tracking template to development team to let them know what conversion events needed to be set up along with how,button click, page load, etc. Handled setting up AEM (Aggregated Event Management) Tracking for my clients. Created new build through our Internal platform and pushed that through to Facebook. Audited new build to make adjustments needed as well as make sure the build was set up correctly before turning on. Check auto optimize reports to make sure all accounts are running smoothly with no errors. This way we know all of our accounts are getting daily budget changes for all live campaigns. Optimized marketing campaigns across all my accounts (Could range from 15-35 active accounts at different times) by turning off underperforming creative, creating new cold interest tests, inserting new creative to test, etc. Completed daily tasks each day that range from inserting new creative for an existing account, to handling tracking on an new build for existing client, to performance tasks, to turning off sales ads where the sale has ended, etc. Updated Thoughts and Updates notebook where our assigned team per client has a one-stop shop to keep ongoing dialogue on the account. Show less

• Google Ads Specialist

  • May 2018 - Aug 2019



Southwest Media Group

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Account Manager

  • May 2017 - Apr 2018

  *Manage digital accounts that include Paid Search Marketing, Social, YouTube & GDN Remarketing in a client facing role with annual budgets that range from $500,000 to over $1,000,000. *Handle the end to end strategy, implementation and optimization for multiple digital clients in paid search, paid social and GDN Remarketing. *Optimize all digital platforms when needed across all accounts for Paid Search, Social & GDN Remarketing rather it be advanced PPC strategies, automated rules, changing ad text, etc. *Handle generating/creating monthly in-depth reporting/analysis on all digital accounts using automated tools, Power Point and Excel. Show less



DexYP

• United States
• Software Development
• 700 & Above Employee

• Platinum Campaign Manager 3

  • Sep 2013 - May 2017

  Manage & maintain baseline on average of55 accounts for paid search marketing ad products on Google, Yahoo!Bing & Superpages ranging from $1500 to $4999 budgets. Conduct Join Me Strategy Session calls each month with clients & MC’s where the client can see the details of their Campaign’s performance as I go over the results on their computer. Suggest changes to better their performance monthly. Optimize each account to improve performance on all active accounts at least once a month. Rather it be changes to geography, keyword bids, expanded ad text, adding negatives, ad scheduling, adding new keywords, etc. Handle incoming calls & emails from clients & marketing consultants on a day-to-daybasis. Retain clients whose contracts are ending. Claim and manage Google My Business Listing’s for accounts on my baseline. Document all communication & optimizations in Salesforce on day-to-daybasis. Make changes to Dex Hub websites per client’s requests. Build & launch SEM campaigns for each new account assigned to me monthly. Handled scheduling SEO reporting calls with SEO account manager & client. Also attend all monthly SEO calls with clients on month-to-month basis and assist with garnering information for SEO Account Manager from client to help performance. Liaison for Social products on my accounts. Answer questions from any of my peers as well as help train new Campaign Managers. Help pilot programs to initially test out new procedures that are being experimented with to possibly implement in the future. Show less



Bank of America

• United States
• Banking
• 700 & Above Employee

• Investor Accounting Analyst

  • May 2005 - Aug 2013