Marketing Director

• May 2023 - Present

Founder

• Apr 2020 - Present

A goal 10 years in the making, I founded SYPES to address visible gaps in personalization and EQ in marketing, branding, and advertising. The key principle is to apply the same personal sentiment that my earlier non-profit marketing and communications roles embodied to larger corporate scenarios. Clients and partnerships span community outreach, virtual retail/ecommerce solutions, multicultural marketing, digital branding, and emerging market opportunities. A goal 10 years in the making, I founded SYPES to address visible gaps in personalization and EQ in marketing, branding, and advertising. The key principle is to apply the same personal sentiment that my earlier non-profit marketing and communications roles embodied to larger corporate scenarios. Clients and partnerships span community outreach, virtual retail/ecommerce solutions, multicultural marketing, digital branding, and emerging market opportunities.

Account Director - Auto Financial Services

• Oct 2021 - Apr 2023

Applying front-line automotive solution experience to fintech and industry-leading marketing deliverables. My role is equal parts sales enablement, strategic client consulting, and portfolio growth. Applying front-line automotive solution experience to fintech and industry-leading marketing deliverables. My role is equal parts sales enablement, strategic client consulting, and portfolio growth.

Growth Audiences Coach

• Oct 2020 - Oct 2021

Spearheading Ford's commitment in the DFW/North Texas region to increase market share in key demographics. Endeavor includes full branding, messaging, and marketing campaigns that drive positive impact among designated Growth Audience shares through digital, OTT, social, experiential, and OOH efforts. Spearheading Ford's commitment in the DFW/North Texas region to increase market share in key demographics. Endeavor includes full branding, messaging, and marketing campaigns that drive positive impact among designated Growth Audience shares through digital, OTT, social, experiential, and OOH efforts.

Regional Digital Coordinator

• Aug 2017 - May 2020

Support and grow all digital campaign efforts for General Motors Tier 2/LMA groups within the South Central Region. Role is equal parts consultative sales and account management. Primary focuses are digital engagement (search, display, OTT, social, video, cross-platform, content marketing), full-spectrum digital strategies, and dealer website optimization. Manage and perfect real-time pivots to advertising efforts across dozens of markets running unique campaigns based on market needs, incentive changes, and local input, ultimately working in sync with Tier 3 dealership actions and goals. Show less

Performance Manager

• Nov 2014 - Aug 2017

Work as a consultative advisor for 70+ accounts subscribing to our marketing and technology products. Responsibilities include presentations to management, consultative problem solving, upselling newer products and services with a focus on customer retention and renewals. Work closely with other CRM and DMS systems on data feeds and synchronizing lifecycles of other customer-focused marketing and branding campaigns. Manage a team of direct reports while also developing a portfolio of major accounts. Show less

Director of Digital Development

• Feb 2010 - Oct 2014

Managed digital marketing and advertising campaigns for Momentum Auto Group OK, five dealerships owned by Sonic in Oklahoma. Responsible for ads on sites, social media, SEO, and coordination with all advertising partners. I also ran the Autotrader Trade-in Marketplace program, an ambitious partnership between the two organizations acting as both a marketing tool and an inventory acquisition program. Recognized by both Sonic and Autotrader as having both high volume and high customer satisfaction - as well as the highest conversion to sales and revenue throughout the program. Show less

VISTA

• Dec 2007 - Dec 2009

The AmeriCorps VISTA program, akin to a domestic PeaceCorps operation, allowed me to fulfill a desire to give back to my community and to my country. In Montana and surrounding states, I worked with a talented and dedicated nonprofit in the areas of youth leadership, native sciences, environmental studies, fundraising, and many other aspects of grassroots community betterment. My personal contributions included digital branding and sustainable external communications for organizations in rural and tribal communities. Show less