Experience

Numerous

• United States
• Consumer Services
• 1 - 100 Employee

• Chief Marketing Officer

  • Sep 2019 - Present

  Co-founder and CMO at Numerous, a start-up using ethical data to revolutionise ecommerce. Responsible for:Marketing: successfully marketed seed round of £250k, drove 10,000 beta installs and signed 1,200 high profile brands to use the platform, from Virgin to Nike. Product design: created an engaging, gamified in-app experience that ethically-collected over 500,000 pieces of zero party data and allowed users to earn cashback from brands in sectors ranging from mobile to food and drink. Use zero party data collected directly from users to drive personalised experiences.



Boston Digital

• United Kingdom
• Software Development

• Director Of Marketing And Product

  • Aug 2018 - Sep 2019

  We spun Numerous out of Boston Digital as a start-up. Prior to that I was working to develop the Numerous concept and also to manage the marketing and product design of a global GPS tracking service for families, live in 7 countries with significant revenues and over 1m users. We spun Numerous out of Boston Digital as a start-up. Prior to that I was working to develop the Numerous concept and also to manage the marketing and product design of a global GPS tracking service for families, live in 7 countries with significant revenues and over 1m users.



Flow Energy UK

• United Kingdom
• Utilities
• 1 - 100 Employee

• Head of Marketing and Communications

  • Feb 2013 - Aug 2018

  Reporting to the CEO, I designed and and delivered marketing strategy for Flow, taking in home energy, home heating, solar and smart home products. I launched Flow into the market in 2013 and headed up the marketing function until the sale to Co-op, growing revenues from zero to £140m and customers from 0 to 150,000. I designed a customer experience that helped Flow become, at the time, only the 2nd ever Which? Recommended Provider for Energy, and I managed investor communications through three fundraises of over £70m. ResponsibilitiesMarketing strategy and deliveryBrand definition and managementDigital and offline acquisitionCustomer experiencePRInvestor, customer and internal communications



Plus Telecom Limited

• Telecommunications
• 1 - 100 Employee

• Head of Marketing and Product Development

  • Mar 2005 - Feb 2013

  Product development - managed the process of creating web and telecoms products, from ideation through build and UX design to profitability, including several products that generated over £1m in revenue.Marketing - designed and delivered marketing strategy for all products and delivered all campaigns in-house, including digital, direct marketing, print advertising, PR and social media.Customer experience - created strong, end-to-end customer experiences, from on-site and in-app content to customer service. Managed a team of 30 customer service agents.Copywriting - wrote all copy, online and offline, including websites, brochures, sales material, marketing collateral and internal and external communications.Creative - planned UX for all Plus Telecom's websites and apps, provided creative direction for in-house designers and developers



BNP Paribas Securities Services

• Internal Communications Officer

  • Nov 2000 - Dec 2004

  Designed and delivered strategic communications plans across 15 countries.Worked at MD level, creating a communications toolkit and strategy to help underpin corporate values and achieve business goals.Managed communication processes surrounding a major re-brand, significant global restructure and major staff relocation, decreasing staff turnover and increasing engagement with open and well-structured communication.Designed and managed a global intranet reaching 3400 people, producing engaging, compelling and entertaining copy around a wide range of business and social issues.Wrote global presentations, speeches and informal briefings for the chief executive and senior managers and provided writing and editing consultancy to the sales team for formal proposals-for-business and ad hoc pitches.