Alex Herrera

Chief Executive Officer at Alura Beauty and Wellness
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Contact Information
us****@****om
(386) 825-5501
Location
Barcelona, Catalonia, Spain, ES

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Experience

    • Chief Executive Officer
      • Jan 2019 - Present

      Your beauty, your place.A place where beauty, health and wellness are in tune.Alura Barcelona, is the first specialised center that brings together different beauty and wellness services with the most prestigious partners in the city for its high level of quality and service.The reservation of any treatment can be made 24/7 in a personalised, simple and convenient way through a digital platform. Your beauty, your place.A place where beauty, health and wellness are in tune.Alura Barcelona, is the first specialised center that brings together different beauty and wellness services with the most prestigious partners in the city for its high level of quality and service.The reservation of any treatment can be made 24/7 in a personalised, simple and convenient way through a digital platform.

    • Spain
    • Information Technology & Services
    • 1 - 100 Employee
    • Co Founder
      • Sep 2015 - Present

      Big Data and Analytics for the retail industry.DatActionS is born with the aim to exploit the richness of Big Data through advanced analytical models. It integrates over 20 years of experience in the retail sector.We are experts in capturing customer data, inside and outside the points of sale, and in the development of predictive models to deeply understand customers behavior, buying decisions and in store purchasing criteria. Big Data and Analytics for the retail industry.DatActionS is born with the aim to exploit the richness of Big Data through advanced analytical models. It integrates over 20 years of experience in the retail sector.We are experts in capturing customer data, inside and outside the points of sale, and in the development of predictive models to deeply understand customers behavior, buying decisions and in store purchasing criteria.

    • Co Founder
      • Sep 2014 - Dec 2015

      The local fitting room for online fashion.We provide local, physical dressing rooms for online fashion shoppers. Shoppers purchase online with our partners and have it delivered to one of our locations where a complimentary fitting room with staff on hand to enable a personalised customer experience. The local fitting room for online fashion.We provide local, physical dressing rooms for online fashion shoppers. Shoppers purchase online with our partners and have it delivered to one of our locations where a complimentary fitting room with staff on hand to enable a personalised customer experience.

    • Computer Networking Products
    • 1 - 100 Employee
    • Co-founder
      • Nov 2004 - Nov 2014

      Technology firm based in San Francisco (US). We are experts in embedded software with focus on Wi-Fi and networking. We work with top technology companies like Samsung, Marvell, Intel, Google, Honeywell or “One Laptop Per Child” (MIT Media Lab spin-off) in their challenges regarding Wi-Fi, networking and mesh technology. Technology firm based in San Francisco (US). We are experts in embedded software with focus on Wi-Fi and networking. We work with top technology companies like Samsung, Marvell, Intel, Google, Honeywell or “One Laptop Per Child” (MIT Media Lab spin-off) in their challenges regarding Wi-Fi, networking and mesh technology.

    • Spain
    • Education Administration Programs
    • 700 & Above Employee
    • Executive Director, Global Executive MBA
      • Jul 2011 - Mar 2013

      The IESE Global Executive MBA is designed to develop leaders who want to advance, professionally and personally. Through the rigorous and comprehensive curriculum, delivered mainly through the case-study method, participants will learn how to make impactful decisions from a general management perspective. Learning from world class faculty and their classmates, who are international executives from the 5 continents, enriches the experience of the residential sessions in Europe, North America and Asia.IESE Business School has earned the number one spot in the Financial Times’ 2012 overall ranking of business schools offering executive education programs.www.iese.edu/globalemba

    • Director Career Services
      • Sep 2005 - Jun 2011

      • Developed relationships with top global companies in different industries• Advised MBA students in development of career management skills and job search strategies• Represented IESE Business School in career services conferences and meetings• Co-authored a two years research project on “Private Equity in Europe” (Professor Liechtenstein from IESE Business School, Professor Prats from IESE Business School and Mr. Heino Meerkatt Senior Partner at The Boston Consulting Group)

    • Consumer Services
    • Director
      • Dec 1998 - Aug 2005

      • Led consulting projects for telecom operators and technology companies in 8 different countries in Europe and Latinamerica• Strong emphasis on sales and marketing of technology products and services• Deep exposure to the areas of value generation across the entire range of products and services in telecom and technology businesses • Led consulting projects for telecom operators and technology companies in 8 different countries in Europe and Latinamerica• Strong emphasis on sales and marketing of technology products and services• Deep exposure to the areas of value generation across the entire range of products and services in telecom and technology businesses

Education

  • IESE Business School - University of Navarra
    MBA
    1996 - 1997
  • Universitat Politècnica de Catalunya
    Telecom & Electronics Engineering
    1990 - 1995

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