Alex Gray
Product Marketing Manager at iBuildApp- Claim this Profile
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Bio
Experience
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iBuildApp
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United States
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Wireless Services
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1 - 100 Employee
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Product Marketing Manager
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Mar 2019 - Present
- Produce research on the mobile app market. Wrote: the Ad Creative Index Report (analysis of ad creative performance), the North America App Engagement Report (analysis of regional programmatic ad performance).- Produce competitive research on the ad tech market, ML retargeting solutions, to inform GTM strategy- Manage GTM rollout of new product dashboard, cohort analysis, and click fraud protection - Produce research on the mobile app market. Wrote: the Ad Creative Index Report (analysis of ad creative performance), the North America App Engagement Report (analysis of regional programmatic ad performance).- Produce competitive research on the ad tech market, ML retargeting solutions, to inform GTM strategy- Manage GTM rollout of new product dashboard, cohort analysis, and click fraud protection
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Google
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United States
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Software Development
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700 & Above Employee
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Business Analyst
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Jan 2015 - Feb 2019
Help Google teams and products scale as the company grows and become more efficient. Lead special projects for the specific vertical (e.g., integration of new companies, segmentation of pods and new customers). Help Google teams and products scale as the company grows and become more efficient. Lead special projects for the specific vertical (e.g., integration of new companies, segmentation of pods and new customers).
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SoloSoft
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United States
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Software Development
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1 - 100 Employee
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Product Marketing Intern
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Mar 2013 - Jan 2015
Built propensity model and ran account-based marketing campaign to target enterprise customers, boosting pipeline for cloud operations products Built propensity model and ran account-based marketing campaign to target enterprise customers, boosting pipeline for cloud operations products
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Education
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Santa Clara University