Alex Granath

Senior Manager, Content + Community at Proteus Motion
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Contact Information
us****@****om
(386) 825-5501
Location
Miami-Fort Lauderdale Area

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Experience

    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Senior Manager, Content + Community
      • May 2023 - Present

    • Manager, Content + Community
      • May 2022 - Present

    • United States
    • Wellness and Fitness Services
    • 700 & Above Employee
    • Creative Production Manager
      • Oct 2021 - May 2022

    • Austria
    • Media Production
    • 700 & Above Employee
    • Centralized Content AP/ Social Producer
      • Jul 2020 - Nov 2021

      - Social producer for various quick consumption assets surrounding Red Bull tentpole events and regional shoots (concept ideation, workflow management, on the ground capturing, and post-production) - Led and owned workflow processes for various regional projects such as Red Bull Magnitude, Red Bull Formation, Nick and Gunnar Evergreen Project, and more - Trusted as on-site social producer/expertise for various productions in the Business Units - Produced 150+ social assets for RB US Tik Tok utilizing optimization, archived content, and new footage generated from athlete generated content and active productions - Shepherded the COVID Self-Capture process for talent by remotely producing content output through concept briefs, scripts, advisement on camera equipment and lighting across culture and sports - Produced a variety of content assets ranging from branded communications promos, editorial evergreen assets and new formats for the US Main Channel - Created and implemented a new and improved streamlined workflow to ensure the legal and business affairs aspects of all productions were accurately assessed - Heavily relied on to quickly conduct internal research and create recap presentations for Red Bull Media Network leadership review Show less

    • (F45 Global Summit/various shoots) Field Producer
      • Aug 2019 - Dec 2019

      Worked alongside the F45 media marketing team and RD Media house to help create genuine content for the F45 Global summit in Vegas, as well as for two other shoots in Sydney, Australia and London, England. After helping my team set up camera, audio and lighting equipment for each shoot, it was my primary responsibility to conduct face-to-face interviews with the subjects of each shoot. While the skeleton of the interview was supplied through premeditated questions, it was my responsibility to keep the conversation flowing in a relaxed and friendly manner while also being ready to follow the interviewee down an unexpected path should they mention something that would resonate with a viewer.This role always emphasizes how much I truly love being able to really speak to people by getting beyond the surface level. I pride myself on the stories that I have been able to help share and the relationships that I have been able to foster through working as a field producer. Show less

    • (Nitro Circus World Games 2019) Field Producer/ Production Coordinator
      • Aug 2019 - Aug 2019

      Prior to shoot week, I aided in pre production coordination, which included creating and organizing budget sheets, call/contact sheets, run of days, shot lists, hotels, flights, etc. The work my team and I were directly involved with was centered around creating content for the Nitro Circus digital pages. To create this content, I helped create interview questions and an athlete/talent list for shoot days, which I later used to help conduct over 30 interviews with high profile athletes in the FMX, Rally Cross and Flat Track realms, such as Travis Pastrana and Joe Kopp, which will live on Nitro Circus’ YouTube and Facebook pages. My team and I played a large part in helping creative build out strategies for athlete interviews regarding aesthetic and storyline. This shoot continued to fuel my passion for working where the intersection of action sports and entertainment meet. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Media Relations Associate
      • Sep 2018 - Feb 2019

      My work as a Media Relations Associate ultimately results in increasing a client’s domain authority through pitching and placing studies with top tier publications. My current role is within the promotions teams, where I'm responsible for managing promotions for 4 to 5 unique campaigns. A large aspect of the position is contributing campaign ideas in ideation meetings while aiding the production team through brainstorming the best type of methodology to utilize for each study. After being assigned a campaign, it's my job to research and collect information on writers who are relevant to the campaign through analyzing their archives. Creating personal connections and a story behind the study as to why it's relevant for the writer's readers is my favorite aspect of the position. My company's studies have been featured of sites such as Forbes, Cosmopolitan, CNBC and many more. Show less

    • Austria
    • Food and Beverage Services
    • 700 & Above Employee
    • Student Brand Manager (SBM)
      • Aug 2015 - Jul 2018

      As a Student Brand Manager for Red Bull, I got to involve myself on my campus to the fullest degree. My job was to represent the Red Bull brand while finding moments on campus when the brand and product could be used by students to help give them an upgraded college experience. Some of my responsibilities included: locating opinion leaders and memorable moments on-campus to associate with the Red Bull brand, creating and maintaining relationships with campus leaders to help promote my brand as well as theirs, and coming up with innovative ways to connect and reach different groups on campus. My specific market included all of North Florida, and I was lucky enough to work as Wings Team member summer 2016 and 2017 in Jacksonville, FL to further connect with my team. I love being able to bring together so many different kinds of students, from all different areas of the world, with a brand as inventive as Red Bull. Show less

    • United States
    • Entertainment
    • 1 - 100 Employee
    • Intern
      • Jun 2017 - Aug 2017

      Working as an intern at Happy Madison Productions on the Sony lot in Los Angeles allowed for me to learn so much about all of the different levels of work that go into producing a movie or a TV show. I had never been on a studio lot before, so working at Sony, while intimidating at first, let me become fully immersed in the production atmosphere. I worked at the front desk of Happy Madison where my responsibilities included: script coverage, managing shipments, answering the main line and working with expendables to make sure all employees had everything they needed to have an efficient work day. I was able to see the process behind a lot of different jobs that help create iconic movies and shows. Working with producers, editors, directors and actors gave me more insight into the industry and fueled my passion to work with creative minds, like the ones I was able to work with at Happy Madison, in the future. Show less

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Nitro Circus Legal Intern
      • May 2016 - Jun 2016

      As a legal intern, my responsibilities included researching and analyzing various matters relating to the production, marketing and advertising components of the company. I was able to assist with the registration and management of the Nitro Circus IP assets and help with the preparation of PR events leading up to the Nitro Circus Live World Tour. When I learned I was able to return to Nitro Circus Media Productions for a second year I was determined to learn more about other aspects of the production world that allow for the creation of a cohesive project, which is why I was extremely excited to intern summer 2016 with their legal department. Show less

    • Entertainment Providers
    • 1 - 100 Employee
    • ESPN 850 Radio Producer
      • Jan 2015 - Aug 2015

      As a radio producer for ESPN I was responsible for producing and managing the sound boards for live sports talks shows and live game coverage on ESPN 850 AM and 107.3 The Gator. I was also responsible for bartering commercials to make sure the sound quality was premium on Adobe Audition and screen active listener's calls before they went on air. As a radio producer for ESPN I was responsible for producing and managing the sound boards for live sports talks shows and live game coverage on ESPN 850 AM and 107.3 The Gator. I was also responsible for bartering commercials to make sure the sound quality was premium on Adobe Audition and screen active listener's calls before they went on air.

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Nitro Circus Media Intern
      • May 2015 - Jul 2015

      During my time as a production intern I completed production duties including filling out media expense sheets, coding expenses, making media carnets, and other tasks when needed. I was lucky enough to able to help the team during many important events such as a Nitro Circus Live international tour, the filming of their TV show, the upkeep of their Youtube channel and during the edit and release of "Revolution Day." Media production has always interested me and to be able to help film B-roll and slate athlete interviews for "Revolution Day" allowed me to further involve myself in the communication world. Show less

Education

  • University of Florida
    Advertising
    2014 - 2018

Community

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