Experience

Drumbeat

• United States
• Human Resources Services
• 1 - 100 Employee

• Founder & CEO

  • Dec 2022 - Present

  Equip your managers to confidently lead more engaged teams. * Manager coaching & training programs that actually work * Digital product with science-based action prompts & templates * Personalized 1:1 coaching Equip your managers to confidently lead more engaged teams. * Manager coaching & training programs that actually work * Digital product with science-based action prompts & templates * Personalized 1:1 coaching



Drumbeat Ventures

• United States
• Venture Capital and Private Equity Principals

• Co-Founder & CPO

  • Apr 2020 - Dec 2022

  We believe a company’s culture is mission-critical in today’s world. * Made $1-5M lead investments in breakout consumer brands * Helped founders create cultures that bring out the best in people and drive outsized returns * Empowered individuals to find meaning, mattering, and energy at work We believe a company’s culture is mission-critical in today’s world. * Made $1-5M lead investments in breakout consumer brands * Helped founders create cultures that bring out the best in people and drive outsized returns * Empowered individuals to find meaning, mattering, and energy at work



Meetup

• United States
• Technology, Information and Internet
• 200 - 300 Employee

• Lead Product Manager

  • Jan 2019 - Apr 2020

  Solved customer problems to drive supply growth, member engagement, and revenue. Cross-functional team leader collaborating closely with engineering, design, user research, data science, marketing, and customer support teams.

• Head of Business Strategy

  • Sep 2018 - Feb 2019

  Head of business strategy for our core product, responsible for 90% of activity and revenue. Managed a team of four business strategists that led key strategic initiatives and partnered with product, leadership, marketing, and data science on product strategy and analytics.

• Business Strategy Lead

  • Nov 2017 - Sep 2018

  Managed key strategic initiatives and partnerships with product teams. Hired two business strategists, building a centralized business strategy team to help Meetup make customer-focused, data-driven decisions with clear frameworks.

• Business Strategy Manager

  • May 2017 - Nov 2017

  Managed strategic initiatives and partnered with data science, product, and leadership to provide analysis and data-driven recommendations for product and business decisions.



Amazon

• Bangladesh
• Advertising Services
• 1 - 100 Employee

• Sr. Manager, Marketing, Amazon Europe

  • Oct 2015 - Mar 2017

  Head of paid marketing for the core Amazon App in Europe. Managed a $50M+ budget to drive acquisition and engagement of the app. Responsibilities included team management, strategic and financial planning, campaign management, ad partner relationships, and hitting aggressive efficiency and growth goals. Created a culture of fast testing and learning across 20+ ad publishers, creative, and bidding methodologies. Responsible for paid mobile app project management in Europe, including the development of improved tracking and measurement systems, a revamped mobile app valuation model, and new international lifecycle marketing channels and ad formats. Show less

• Marketing Manager, Amazon Europe

  • Apr 2014 - Oct 2015

  Managed key paid marketing channels for the Amazon App in Europe, responsible for a $20M+ budget to drive acquisition of the Amazon app in top Europe markets. Designed and launched mobile marketing channel initiatives with a focus on campaign optimization, mobile app conversion tracking, mobile customer value analysis, and new ad types and testing strategies.

• Product Marketing Manager, Amazon Local

  • Sep 2013 - Apr 2014

  Managed and scaled key marketing channels - paid search, free search, mobile marketing - for Amazon Local. Grew top line impact of each channel by more than 100% year over year, managing programs focused on long term growth in US and UK. Launched and managed the mobile app marketing strategy, including a multi-million dollar budget and multiple new mobile initiatives. Worked collaboratively with product, design, and technical teams to deliver product marketing initiatives across various platforms. Show less

• Marketing Analyst, Amazon Local

  • Jul 2012 - Sep 2013

  Created and scaled new marketing channels - paid search, free search, mobile marketing - for Amazon Local in the US. Designed a lifetime value analysis for all marketing channels, resulting in widespread marketing strategy and budget changes based on return on investment and long-term revenue growth. Created a comprehensive mobile app marketing strategy resulting in millions of Amazon Local app downloads and increased mobile engagement.