Alex Gaterud

Creative at Zeus Jones
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Contact Information
us****@****om
(386) 825-5501
Location
US
Languages
  • Spanish -
  • French -

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5.0

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Mike Keliher

Alex is a great creative mind who managed to make copywriting, video production, creative concepting and more seem utterly effortless. We’ve all spent time in brainstorms with people staring at their laptops or just plain giving up after 20 or 30 minutes. That’s not Alex. He’s the one who keeps pushing, digging, asking questions until we start getting somewhere – a powerful force to have at the table. And whether he’s writing headlines, ghostwriting in a client’s voice, coaxing a powerful story out of an on-camera interview subject, batting ideas around with an art director, or just helping make sure someone else’s work is as strong as it can be, Alex gets the job done with style and polish. He’s a great asset to any creative team.

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Creative
      • Nov 2018 - Present

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Apr 2014 - Jul 2018

      • Led creative, copy-driven projects that powered successful integrated programs and exceeded clients’ expectations. • Concepted and generated creative content, including ad copy, digital videos, websites, brand journalism, social posts and more. • Ideated and collaborated with creative team and colleagues to develop integrated campaigns that solved challenges large and small. • Expanded agency marketing and culture through new-business pitches, company blog, special events and more. • Led creative, copy-driven projects that powered successful integrated programs and exceeded clients’ expectations. • Concepted and generated creative content, including ad copy, digital videos, websites, brand journalism, social posts and more. • Ideated and collaborated with creative team and colleagues to develop integrated campaigns that solved challenges large and small. • Expanded agency marketing and culture through new-business pitches, company blog, special events and more.

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Web Editor, Community Lifestyle Magazines
      • Oct 2012 - Apr 2014

      • Researched, wrote and edited web content for eight magazine titles. • Uploaded and managed articles, blog posts and social content. • Hired, scheduled and managed web interns, and fostered their growth as writers. • Created and distributed monthly newsletters and social analytics reports for all titles. • Concepted, planned and executed a total redesign of the website suite. • Researched, wrote and edited web content for eight magazine titles. • Uploaded and managed articles, blog posts and social content. • Hired, scheduled and managed web interns, and fostered their growth as writers. • Created and distributed monthly newsletters and social analytics reports for all titles. • Concepted, planned and executed a total redesign of the website suite.

  • First Avenue & 7th St. Entry
    • Greater Minneapolis-St. Paul Area
    • Box Office Coordinator
      • May 2011 - Sep 2012

      • Managed and controlled all ticketing for Minnesotaʼs premier concert venue. • Tracked and adjusted ticket sales and inventory between online, in-house and outlet sales. • Edited and approved contracts between venue and agent for a variety of touring acts. • Managed and settled shows three or four nights a week, while welcoming and assisting artists. • Researched, tracked and compiled customer metrics to improve venue marketing and audience outreach. • Managed and controlled all ticketing for Minnesotaʼs premier concert venue. • Tracked and adjusted ticket sales and inventory between online, in-house and outlet sales. • Edited and approved contracts between venue and agent for a variety of touring acts. • Managed and settled shows three or four nights a week, while welcoming and assisting artists. • Researched, tracked and compiled customer metrics to improve venue marketing and audience outreach.

  • Minneapolis Star Tribune
    • Greater Minneapolis-St. Paul Area
    • Student Reporter/Freelance Writer - Features
      • Jan 2011 - Jan 2012

      • Reported, wrote and edited feature pieces for Minnesota’s largest newspaper. • Learned from editors, reporters, interns and staff in a professional newsroom environment. • Managed schedules, deadlines and writing demands to produce high-quality, engaging content. • Reported, wrote and edited feature pieces for Minnesota’s largest newspaper. • Learned from editors, reporters, interns and staff in a professional newsroom environment. • Managed schedules, deadlines and writing demands to produce high-quality, engaging content.

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Marketing Director
      • Jun 2010 - May 2011

      • Formed and executed marketing strategies to grow audience, including web and social goals.• Grew relationships with venues, promoters and businesses in the arts community. • Guided and strengthened the Radio K brand through initiatives such as funddrives, rebranding, social media, special events, in-studio compilations, SXSW broadcasts and more.

    • Morning Show Host
      • Jun 2009 - Jun 2010

      I served as morning show host at Radio K for one year, during which time I learned the art of writing, producing and performing a three-hour show every morning. I recruited and trained co-hosts and interns, took requests and planned playlists while researching and producing music-oriented segments. I revamped old featurettes and created new ones; I took requests and gave away tickets; I yawned a lot. I don't think I ever swore on air. I learned to survive on a thermos of ultra-black tar coffee.

    • United States
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Multimedia Fellow, MPR News
      • Sep 2010 - Dec 2010

      The multimedia fellowship I participated in was a collaboration between MPR News and the School of Journalism and Mass Communications at the University of Minnesota. I pitched, shot, edited and uploaded video stories for the primarily radio-based network. I was one of the first two fellows, so I had a fair amount of room to determine my own track. Over the course of the semester, my videos covered the decommissioning of a Girl Scout camp in Wisconsin, the 2010 midterm elections, and the growth of the Minneapolis bike share program, among other topics.

    • United States
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Music Library Intern, 89.3 The Current
      • Oct 2009 - Jul 2010

      I was responsible for managing the music database for Minnesota Public Radio's regional indie music service. My work involved attending a weekly music meeting, where each week's new additions were selected. From there, I took the physical copies of the newest singles and uploaded them into Netia, a digital delivery system. After filling out metadata and trimming songs down for airplay, they'd be ready for DJs to spin. I also created the corresponding song entries in MusicMaster, the scheduling software used by radio stations across the country. I'd also help with in-studio performances, schedule giveaways and promotional messages and occasionally contribute on-air talent.

Education

  • University of Minnesota-Twin Cities
    Bachelor of Arts (B.A.), Journalism & Mass Communications
    2007 - 2011

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