Experience

Arrowhead Game Studios
• Sweden
• Computer Games
• 1 - 100 Employee
• Interim Marketing Director

  • Apr 2023 - Present

NCSOFT
• South Korea
• Computer Games
• 300 - 400 Employee
• Director of Product Marketing

  • May 2020 - Apr 2023


Athlon Games, Inc.

• United States
• Computer Games

• Director of Publishing, Europe

  • Jun 2018 - May 2020

  Responsible for the ground-up creation of the company in Europe as well as Brand Director for the release of Samurai Shodown Selected Achievements: • Creation of the company in the European markets. Including office procurement, company registration and set up, tax submissions and agency procurement. • Built and managed a core team of marketers and PR specialists, including all aspects of on-boarding; salary and benefits set up, contract negotiation and execution. • Financial lead on all aspects of the European business including product budget management and company accounts. • Brand Director for Europe for the release of Samurai Shodown and the planning for release of Transformers games. Show less



Ubisoft

• France
• Computer Games
• 700 & Above Employee

• Senior Brand Manager

  • Jul 2015 - Jun 2018

  Responsible for the Assassin’s Creed franchise including AC: Syndicate, AC: Origins and Ghost Recon: Wildlands Selected Achievements: • Brand advocate within the UK business. Supporting sales and wider business to promote the titles at trade shows, key account meetings and internal summits with the dev teams • UK brand strategy lead. Formulating effective brand strategy with the team for the UK market. • Creating and utilising a multi-layered data approach including sales, consumer insights and in-game data. • Full budget management for the whole brand and PR team • Media buying lead for all key titles managed. Liaison between company and media agency to ensure efficiency and coverage were optimised for each campaign Show less



Warner Bros. Entertainment Group of Companies

• • Aug 2010 - Jul 2015

  Responsible for the Lord of the Rings, Batman Arkham and Mad Max franchises as well as all coredigital releases across paid, owned and earned. Selected Achievements:• Innovative marketing solutions for the LOTR, Batman Arkham and Mad Max franchises which promoted the games and linked effectively back to trade outreach and pre order campaign drive.• Working with leading creative agencies to produce trade initiatives to drive retail sales and improve unit forecast through pre order and Collector and Special Editions.• Ground up strategies for International roll out of first major PC title.• Negotiating key eSports partners for all international markets taking in leagues, Gamescom presence, community and PR outreach.• Fostering and executing key strategic promotional partnerships with hardware companies, lifestyle brands and cross divisional opportunities.• Developing excellent first party programmes encompassing all channels and media match value.• Creating and executing online marketing strategy across traditional and programmatic media disciplines. Show less

• • Nov 2007 - Aug 2010

  Sole responsibility for the Scooby Doo franchise of games and the Brash Entertainment distribution contract. Junior Product Manager on LEGO Franchise of games.Selected Achievements:• Deep level of cross divisional work between key departments responsible for Scooby Doo Franchise. Working with WB Consumer Products to place real life toy lines into the game. Utilised key licensee partner to create bespoke Special Edition for the title.• Effective management of BRASH Entertainment partnership with WB. Building relationships with our partner. Budget and forecast accountability to BRASH management.• Unique social media campaign created and executed for WB Games for the FEAR 2 game release. A first for the company.• Responsible for pitching new production and creative agencies to maximise budget. Partnerships that are still in place today within the division Show less



SEGA Europe Limited

• United Kingdom
• Capital Markets

• Community Manager

  • Aug 2004 - Oct 2007

  Brought into the company to create and foster a third-party community around the re-launch of the Football Manager Brand after the purchase of the developer Sports Interactive. Later solely responsible for the Total War community for International. Selected Achievements: • From scratch third party community and outreach campaign for Football Manager Franchise. With no budget and with just copies of the game as currency, built relationships and partnerships with 112 websites, covering all 92 clubs in the English league. • Total War community re-birth. Took on a maligned and toxic community, increased the membership from 35k members to 240k active members in two years. • With no budget and little asset support, worked closely with developer to create unique and cost-effective engagement tactics. • Produced several key franchise websites with proven ability to create fluid and product relevant content, manage CMS systems and web design tools (wire frame creation) Show less