Alex Fraser, MBA
Director, Analytics / Data at Primacy- Claim this Profile
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Bio
Danny Kastner
Alex is a committed visionary with great ideas that enhance any marketing initiative. His creativity drives real results.
Bill Stroh
Most of the work I have done in recent years may be called leading edge marketing efforts on behalf of clients who hoped to help people make better decisions about their healthcare. Alex Fraser, with verve and knowledge and intuition, has helped lead the way. Alex has a keen eye on the developing marketing strategies that improve ROI. That's the bottom line. Many healthcare institutions are still engaging in mass-marketing efforts that may yield little return. But, Alex has developed a sophisticated and keenly focused approach which help clients not only improve the bottom line, but also improve brand and area of influence.
Danny Kastner
Alex is a committed visionary with great ideas that enhance any marketing initiative. His creativity drives real results.
Bill Stroh
Most of the work I have done in recent years may be called leading edge marketing efforts on behalf of clients who hoped to help people make better decisions about their healthcare. Alex Fraser, with verve and knowledge and intuition, has helped lead the way. Alex has a keen eye on the developing marketing strategies that improve ROI. That's the bottom line. Many healthcare institutions are still engaging in mass-marketing efforts that may yield little return. But, Alex has developed a sophisticated and keenly focused approach which help clients not only improve the bottom line, but also improve brand and area of influence.
Danny Kastner
Alex is a committed visionary with great ideas that enhance any marketing initiative. His creativity drives real results.
Bill Stroh
Most of the work I have done in recent years may be called leading edge marketing efforts on behalf of clients who hoped to help people make better decisions about their healthcare. Alex Fraser, with verve and knowledge and intuition, has helped lead the way. Alex has a keen eye on the developing marketing strategies that improve ROI. That's the bottom line. Many healthcare institutions are still engaging in mass-marketing efforts that may yield little return. But, Alex has developed a sophisticated and keenly focused approach which help clients not only improve the bottom line, but also improve brand and area of influence.
Danny Kastner
Alex is a committed visionary with great ideas that enhance any marketing initiative. His creativity drives real results.
Bill Stroh
Most of the work I have done in recent years may be called leading edge marketing efforts on behalf of clients who hoped to help people make better decisions about their healthcare. Alex Fraser, with verve and knowledge and intuition, has helped lead the way. Alex has a keen eye on the developing marketing strategies that improve ROI. That's the bottom line. Many healthcare institutions are still engaging in mass-marketing efforts that may yield little return. But, Alex has developed a sophisticated and keenly focused approach which help clients not only improve the bottom line, but also improve brand and area of influence.
Credentials
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Cookie Consent Certified Expert
OneTrustMay, 2020- Nov, 2024 -
Google Tag Manager
GoogleJul, 2015- Nov, 2024 -
Google Analytics Certification
GoogleAug, 2022- Nov, 2024 -
Google Analytics Individual Qualification
Google
Experience
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Primacy
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United States
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Marketing Services
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1 - 100 Employee
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Director, Analytics / Data
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Aug 2012 - Present
Acsys Interactive has a new corporate HQ and a new name - Primacy. Primacy is a full service digital agency with core verticals in healthcare, financial services, higher education. I define the digital strategy for our clients which increasing now includes social networking mobile, analytics and CRM. An early adopter of technologies to fully understand visitor journeys, I lead the agency in advanced data capture and visualization. I am Primacy's HIPAA, GDPR and Privacy SME . Recent healthcare client engagements include Yale-New Haven Hospital, University of Chicago Medicine, St. Francis Hospital of Georgia, Tufts Medical Center, St Charles Healthcare, Atlantic Health, St John Providence Healthcare, Dana-Farber, Emblem Health, ConnectiCare, Aetna, Emory Healthcare, Middlesex Health, Columbus Regional Health, HMR Weight Management Services division of Merck. Financial services client experience includes Newtown Savings Bank, The Hartford, Meemic Insurance. Accomplishments • Created framework and process for use of user journeys to inform IA, design, and predictive marketing • Member of cross-functional team implementing responsive design HIE client project • Developed strategic direction for client hospital marketers respective of meaningful use compliance • Created strategic social roadmap for larger insurer; tactical engagement of Paralympics social campaigns • Created process change for agency adoption of Google Tag Manager as the core foundational component of digital data capture as well as digital campaign management. • Created analytics architecture, including enhanced eCommerce integration between Google Tag Manager, Google Analytics and Salesforce for healthcare products division of Merck - expert consultant to CMO and marketing team • Created client awareness of GDPR as well as forthcoming California privacy requirements. Implemented enterprise privacy compliance solution for academic medical center and industrial manufacturer. Show less
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Acsys Interactive
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United States
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Advertising Services
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1 - 100 Employee
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Senior Strategist
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2009 - Present
I am leading this interactive agency's Analytics practice. The three principal verticals are Healthcare, Financial Services, and Higher Ed. Clients and projects include Yale, Dana-Farber, Jimmy Fund, The Hartford, Mass Mutual Retirement Services, St John Providence Health System, Atlantic Health, REACH, The Jimmy Fund, FDA, NLM, St. Michael's College. I am leading this interactive agency's Analytics practice. The three principal verticals are Healthcare, Financial Services, and Higher Ed. Clients and projects include Yale, Dana-Farber, Jimmy Fund, The Hartford, Mass Mutual Retirement Services, St John Providence Health System, Atlantic Health, REACH, The Jimmy Fund, FDA, NLM, St. Michael's College.
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Director of Marketing
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Nov 2003 - Sep 2008
Developed the OR-Live brand from infancy to a leader in the healthcare industry. Developed implemented and managed marketing, promotions, public relations to exceed client strategic business objectives for interactive video webcasts on OR-Live and affiliates. Served as expert interactive marketing consultant to hospital and medical device product/brand/marketing managers. Developed, implemented advertising product offering; recruited and managed external sales team. Identified, developed, and managed strategic alliances / partnerships that further business goals. Managed global media and public relations campaign. Developed advertising platform, pricing strategies and managed external sales teams, participated in presentations to interactive agencies. Managing Editor for surgical, professional association and conference video news acquisition and distribution. Lead adoption of educational surgical video content for HHS National Library of Medicine. Show less
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Chairman Board of Directors
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Mar 1993 - May 2002
Member of the Board of Directors of this Federal Credit Union for 8 years, including 2 consecutive terms as chairman. Grew assets and implemented new services to meet member demands. Successfully orchestrated merger with larger FCU to increase member value. Member of the Board of Directors of this Federal Credit Union for 8 years, including 2 consecutive terms as chairman. Grew assets and implemented new services to meet member demands. Successfully orchestrated merger with larger FCU to increase member value.
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Gilbarco Veeder-Root
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United States
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Oil and Gas
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700 & Above Employee
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Manager Web Marketing
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Jun 2000 - Mar 2002
Managed marketing communications, e-business process, software development and related projects. Developed and implemented marketing and public relations to acquire new customers and retain existing accounts. Identified opportunities for strategic alliances and partnerships that further business goals. Increased sales by $5 million by managing a cross-functional team that identified and implemented an e-business e-solution that facilitated product selection and ordering for distributors and end-customers. Managed the redesign of the corporate website which increased brand awareness and site traffic over 1000% and enabled the rapid and easy customization by internal users. Created cohesive marketing and communications strategy for exhibiting at industry trade shows to reposition the company image and attract qualified leads, resulting in extensive media coverage and sales, exceeding plan by 35%. Show less
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Marketing Manager
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1981 - 2001
Managed brands and products for professional musical instruments and accessories; utilizing multiple channels, including wholesale, retail, Internet and catalog. Established extensive international strategic relationships with Pacific Basin and European suppliers to support business goals. Developed business plans and models, managed lifecycles and product positioning in the marketplace. Served as main spokesperson with global media. Developed global media strategy and managed campaigns. Created an industry wide "battle of the bands" on-line promotion, which attracted substantial sponsorship from media and corporate partners, generated traffic from over 5 million users, and enhanced brand positioning and direct market sales for all participants. Turned around an under performing brand and increased sales over 400% by developing new products and creating a successful advertising campaign for Seiko’s packaged musical accessory products. Show less
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Education
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1994 - 1995
Western New England College
MBA, Business Administration and Management, General -
Central Connecticut State University
BS, Business - Marketing
Community
