Alex Fernandes
Head - Digital Development | Brand Management | Communications at GCC Exchange- Claim this Profile
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English Full professional proficiency
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Hindi Professional working proficiency
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Marathi Limited working proficiency
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Konkani Professional working proficiency
Topline Score
Bio
Liju Geevarghese
Alex is a terrific digital marketing professional and his domain knowledge and grasp is a great asset to any organization. Very mature for his vintage, he can be entrusted with handling projects of a large magnitude. His enthusiasm and eye for detail, as well as anticipation of possible hurdles are great pluses.
Waseem Ghole
Alex's specialty may be online but his knowledge and understanding goes way beyond. Well read and never shy to express his opinion he is always willing to contribute to overall marketing strategy discussions and substantiates his ideas with examples and facts and figures. On the lighter side he entertains all around him with his wit and PJs.
Liju Geevarghese
Alex is a terrific digital marketing professional and his domain knowledge and grasp is a great asset to any organization. Very mature for his vintage, he can be entrusted with handling projects of a large magnitude. His enthusiasm and eye for detail, as well as anticipation of possible hurdles are great pluses.
Waseem Ghole
Alex's specialty may be online but his knowledge and understanding goes way beyond. Well read and never shy to express his opinion he is always willing to contribute to overall marketing strategy discussions and substantiates his ideas with examples and facts and figures. On the lighter side he entertains all around him with his wit and PJs.
Liju Geevarghese
Alex is a terrific digital marketing professional and his domain knowledge and grasp is a great asset to any organization. Very mature for his vintage, he can be entrusted with handling projects of a large magnitude. His enthusiasm and eye for detail, as well as anticipation of possible hurdles are great pluses.
Waseem Ghole
Alex's specialty may be online but his knowledge and understanding goes way beyond. Well read and never shy to express his opinion he is always willing to contribute to overall marketing strategy discussions and substantiates his ideas with examples and facts and figures. On the lighter side he entertains all around him with his wit and PJs.
Liju Geevarghese
Alex is a terrific digital marketing professional and his domain knowledge and grasp is a great asset to any organization. Very mature for his vintage, he can be entrusted with handling projects of a large magnitude. His enthusiasm and eye for detail, as well as anticipation of possible hurdles are great pluses.
Waseem Ghole
Alex's specialty may be online but his knowledge and understanding goes way beyond. Well read and never shy to express his opinion he is always willing to contribute to overall marketing strategy discussions and substantiates his ideas with examples and facts and figures. On the lighter side he entertains all around him with his wit and PJs.
Experience
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GCC Exchange
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United Arab Emirates
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Financial Services
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100 - 200 Employee
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Head - Digital Development | Brand Management | Communications
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Apr 2015 - Present
• Contribute to building brand reputation for Group and its Sub Brands among its publics, by establishing effective channels through both online/offline communications. • Develop, execute and manage exclusive campaigns and promotions for online/offline at a corporate level, and guide marketing teams in executing various ground level promotions. • Regularly undertake online, projects related to branding, email marketing, online community building, customer acquisition, search engine optimization, sales opportunity maximization and search marketing activities. • Responsible for planning/ improving the design, usability and conversion points of the corporate website(s) and online marketing support of various online properties of the organization pertaining to products and services. • Review technical performance of all websites and campaign results to ensure that revenue and cost per lead/customer acquisition are managed optimally • Develop and execute well-laden plans to increase page views, unique visits, page dwell time and site ‘stickiness’ of all websites. Implementation and monitoring of SEO and PPC strategy to drive traffic and conversion rates..... • Develop, execute and deliver on the company’s digital / online marketing strategy at a global level, through digital development, defining and execution of budgets, development of new marketing channels and partner/vendor management, in line with the annual online marketing plan. Achievements/Projects so far: ( Created all the group websites) • www.gccexchange.com • www.gccexchange-webtt.com • www.gccexchangeblog.com • www.gccremit.com • www.goodwillexchange.ae • www.uctdmcc.com • 500,000 Facebook Followers- GCC Exchange Facebook Page • GCC Exchange Blog crosses whopping One Million views • http://www.uctdmcc.com/blog/ • GCC Exchange wins Best Exchange House on Social Media - UAE, 2018 * GCC Exchange launches its Mobile App Show less
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NLPL Group
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India
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Real Estate
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Manager - Digital Marketing | Brand Management | Communications
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Apr 2015 - Present
• Contribute to building brand reputation for NL Group among its publics, by establishing effective channels through both online/offline communications. • Develop, execute and manage exclusive campaigns and promotions for online/offline at a corporate level, and guide marketing teams in executing various ground level promotions. • Regularly undertake online, projects related to branding, email marketing, online community building, customer acquisition, search engine optimization, sales opportunity maximization and search marketing activities. • Responsible for planning/ improving the design, usability and conversion points of the corporate website(s) and online marketing support of various online properties of the organization pertaining to products and services. • Review technical performance of all websites and campaign results to ensure that revenue and cost per lead/customer acquisition are managed optimally • Develop and execute well-laden plans to increase page views, unique visits, page dwell time and site ‘stickiness’ of all websites. Implementation and monitoring of SEO and PPC strategy to drive traffic and conversion rates..... • Develop, execute and deliver on the company’s digital / online marketing strategy at a global level, through digital development, defining and execution of budgets, development of new marketing channels and partner/vendor management, in line with the annual online marketing plan. Show less
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