eCommerce Digital Marketing Coordinator

• Sep 2020 - Present

- Maintain and optimize digital shelf for 400+ product listings on major eCommerce sites - Work cooperatively with copywriting, marketing, graphic teams to update product content - Manage digital advertising efforts on Amazon, Home Depot & Wayfair - Maintain eCommerce-specific fields in Salsify content management system - Lead product reviews sampling programs through Bazaarvoice and Home Depot portals - Reduce eCommerce product catalog from more than 1,000 to 450 core eCommerce… Show more - Maintain and optimize digital shelf for 400+ product listings on major eCommerce sites - Work cooperatively with copywriting, marketing, graphic teams to update product content - Manage digital advertising efforts on Amazon, Home Depot & Wayfair - Maintain eCommerce-specific fields in Salsify content management system - Lead product reviews sampling programs through Bazaarvoice and Home Depot portals - Reduce eCommerce product catalog from more than 1,000 to 450 core eCommerce SKUs Show less - Maintain and optimize digital shelf for 400+ product listings on major eCommerce sites - Work cooperatively with copywriting, marketing, graphic teams to update product content - Manage digital advertising efforts on Amazon, Home Depot & Wayfair - Maintain eCommerce-specific fields in Salsify content management system - Lead product reviews sampling programs through Bazaarvoice and Home Depot portals - Reduce eCommerce product catalog from more than 1,000 to 450 core eCommerce… Show more - Maintain and optimize digital shelf for 400+ product listings on major eCommerce sites - Work cooperatively with copywriting, marketing, graphic teams to update product content - Manage digital advertising efforts on Amazon, Home Depot & Wayfair - Maintain eCommerce-specific fields in Salsify content management system - Lead product reviews sampling programs through Bazaarvoice and Home Depot portals - Reduce eCommerce product catalog from more than 1,000 to 450 core eCommerce SKUs Show less

eCommerce SEO & Content Specialist

• Sep 2018 - Sep 2020

- Write and edit search engine optimized text for brand and e-tail sites - Create A+ and enhanced content for Amazon and other online retailers - Work cooperatively with graphic designers to create visual content for new product launches - Populate and edit SEO/eCommerce-specific fields in Salsify product management system - Lead and monitor organic traffic performance improvement efforts on brand website - Write and edit search engine optimized text for brand and e-tail sites - Create A+ and enhanced content for Amazon and other online retailers - Work cooperatively with graphic designers to create visual content for new product launches - Populate and edit SEO/eCommerce-specific fields in Salsify product management system - Lead and monitor organic traffic performance improvement efforts on brand website

Content Optimization Specialist

• Jun 2016 - Aug 2018

- Review multiple articles daily to ensure they meet established SEO standards - Check and adjust links and keywords in content items before publication - Research and share relevant trending topics with editors and writers - Coordinate with editorial staff to create content plans to maximize future organic web traffic - Assist in updating previously published content to improve reader engagement on each page - Implement links within older articles to direct readers to new… Show more - Review multiple articles daily to ensure they meet established SEO standards - Check and adjust links and keywords in content items before publication - Research and share relevant trending topics with editors and writers - Coordinate with editorial staff to create content plans to maximize future organic web traffic - Assist in updating previously published content to improve reader engagement on each page - Implement links within older articles to direct readers to new coverage on a similar topic - Collaborate with graphic designers to create engaging images and infographics to accompany articles

Site Editor

• Mar 2014 - Jun 2016

- Published news stories to SearchHealthIT.com - Edited all content written by SearchHealthIT.com contributing writers - Performed keyword research and search engine optimization work on content posted to site - Compiled monthly site traffic reports, based on an average of 115,000 total monthly page views - Worked with staff writers and other editors to oversee publication of 35 pieces of content each month - Assisted in the publication of quarterly e-zines and monthly online… Show more - Published news stories to SearchHealthIT.com - Edited all content written by SearchHealthIT.com contributing writers - Performed keyword research and search engine optimization work on content posted to site - Compiled monthly site traffic reports, based on an average of 115,000 total monthly page views - Worked with staff writers and other editors to oversee publication of 35 pieces of content each month - Assisted in the publication of quarterly e-zines and monthly online handbooks - Continued to perform all assistant site editor duties

Assistant Site Editor, SearchHealthIT.com

• Jul 2012 - Mar 2014

- Managed and updated site's home page - Updated Health IT Exchange Twitter account of more than 11,900 followers - Authored weekly blog related to current Health IT news - Edited blog content of staff and contributing writers - Produced guides to organize related content

Marketing Assistant

• Jun 2012 - Jul 2012

Editorial Intern, SearchSecurity.com

• Dec 2011 - May 2012

- Managed project to update more than 40 website contributor pages - Learned CMA to update and publish variety of pages on SearchSecurity.com - Recoded various archived SearchSecurity.com pages to address conversion-related formatting issues - Performed SEO keyword research & analysis using Google Adwords on hundreds of articles - Authored WhatIs.com definitions for… Show more - Managed project to update more than 40 website contributor pages - Learned CMA to update and publish variety of pages on SearchSecurity.com - Recoded various archived SearchSecurity.com pages to address conversion-related formatting issues - Performed SEO keyword research & analysis using Google Adwords on hundreds of articles - Authored WhatIs.com definitions for SearchCloudSecurity.com - Converted expired webcasts into Brightcove videos to repost on SearchSecurity.com - Assisted vendor outreach effort for 2012 Information Security Readers' Choice awards Show less - Managed project to update more than 40 website contributor pages - Learned CMA to update and publish variety of pages on SearchSecurity.com - Recoded various archived SearchSecurity.com pages to address conversion-related formatting issues - Performed SEO keyword research & analysis using Google Adwords on hundreds of articles - Authored WhatIs.com definitions for… Show more - Managed project to update more than 40 website contributor pages - Learned CMA to update and publish variety of pages on SearchSecurity.com - Recoded various archived SearchSecurity.com pages to address conversion-related formatting issues - Performed SEO keyword research & analysis using Google Adwords on hundreds of articles - Authored WhatIs.com definitions for SearchCloudSecurity.com - Converted expired webcasts into Brightcove videos to repost on SearchSecurity.com - Assisted vendor outreach effort for 2012 Information Security Readers' Choice awards Show less