Experience

nonprofit

• United Kingdom
• Non-profit Organizations
• 300 - 400 Employee

• Social Media Consultant

  • Jan 2015 - Present

  ☞Developing and Implementing Social Media Strategy aligned with company’s goals and objectives ☞Developing and managing Social Media Marketing campaigns to increase brand awareness, community engagement and advance the company’s mission. ☞Developing and implementing online fundraising campaigns. ☞Internal consulting on social media - training, policies, governance, infrastructure ☞Developing and implementing social media outreach programs ☞Developing and implementing social advocacy and communications campaigns ☞Optimizing website, donation pages, landing pages, social media company’s pages, employees profiles and applications that inspire people to take action (donate, advance the organization’s mission, etc). ☞Increase email subscribers through social media ☞Search engine marketing (Google Ad Grants, Adwords, Yahoo/Bing, etc). ☞Expanding social media presence to other platforms that holds the potential for business development ☞Integration of social media strategy with external communications outreach to increase and/or strengthen volunteer and/or donor base ☞ Social Media reputation management ☞Acting as an advocate for the company in Social Media Spaces and identifing and recruiting Brand Ambassadors which actively engage in industry dialogues where appropriate (Facebook Page, Facebook Group, LinedIn Page, LinkedIn Groups, forums, conferences, chats, blogs, video sharing, etc.) ☞Providing direction and guidance to the Social Media Marketing team and the rest of team regarding the materials that needed to be created for Social Media use. ☞Tracking and monitoring every month the effectiveness of social media campaigns against Key Performance Indicators, founding causes for plummets and adjusting strategy to meet objectives. Show less