Alex Clemmons
Vice President Analysis & Insights at Merkle | Cardinal Path- Claim this Profile
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Bio
Jim Kultgen
Alex Clemmons is one of the most special individuals a person could have the opportunity to work with. He is detail-oriented, generous, charismatic, and an analytics superstar. As a consultant Alex delivers comprehensive solutions to his clients and is frequently lauded for
Scot Wheeler
Alex's is a strong and capable analytics team manager, and a talented analyst in his own right. He is comfortable developing and presenting measurement strategy aligned with business objectives, diving deep into the details of an Omniture implementation, developing and conducting testing and optimization efforts, and delivering actionable insights from the data. As his manager, I was always very confident that Alex would not only successfully deliver against any challenge I gave him, but would also bring out the best in any analyst he was overseeing on that work. I consistently received positive feedback from everyone that worked with him, from the creative team to tech to accounts.
Jim Kultgen
Alex Clemmons is one of the most special individuals a person could have the opportunity to work with. He is detail-oriented, generous, charismatic, and an analytics superstar. As a consultant Alex delivers comprehensive solutions to his clients and is frequently lauded for
Scot Wheeler
Alex's is a strong and capable analytics team manager, and a talented analyst in his own right. He is comfortable developing and presenting measurement strategy aligned with business objectives, diving deep into the details of an Omniture implementation, developing and conducting testing and optimization efforts, and delivering actionable insights from the data. As his manager, I was always very confident that Alex would not only successfully deliver against any challenge I gave him, but would also bring out the best in any analyst he was overseeing on that work. I consistently received positive feedback from everyone that worked with him, from the creative team to tech to accounts.
Jim Kultgen
Alex Clemmons is one of the most special individuals a person could have the opportunity to work with. He is detail-oriented, generous, charismatic, and an analytics superstar. As a consultant Alex delivers comprehensive solutions to his clients and is frequently lauded for
Scot Wheeler
Alex's is a strong and capable analytics team manager, and a talented analyst in his own right. He is comfortable developing and presenting measurement strategy aligned with business objectives, diving deep into the details of an Omniture implementation, developing and conducting testing and optimization efforts, and delivering actionable insights from the data. As his manager, I was always very confident that Alex would not only successfully deliver against any challenge I gave him, but would also bring out the best in any analyst he was overseeing on that work. I consistently received positive feedback from everyone that worked with him, from the creative team to tech to accounts.
Jim Kultgen
Alex Clemmons is one of the most special individuals a person could have the opportunity to work with. He is detail-oriented, generous, charismatic, and an analytics superstar. As a consultant Alex delivers comprehensive solutions to his clients and is frequently lauded for
Scot Wheeler
Alex's is a strong and capable analytics team manager, and a talented analyst in his own right. He is comfortable developing and presenting measurement strategy aligned with business objectives, diving deep into the details of an Omniture implementation, developing and conducting testing and optimization efforts, and delivering actionable insights from the data. As his manager, I was always very confident that Alex would not only successfully deliver against any challenge I gave him, but would also bring out the best in any analyst he was overseeing on that work. I consistently received positive feedback from everyone that worked with him, from the creative team to tech to accounts.
Credentials
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Google Analytics Individual Qualification
GoogleOct, 2014- Nov, 2024 -
Adobe Certified Expert - Analytics Business Practitioner
Adobe
Experience
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Merkle | Cardinal Path
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Canada
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Advertising Services
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100 - 200 Employee
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Vice President Analysis & Insights
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Feb 2022 - Present
Practice lead across web analytics, media analytics, and experience optimization
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Senior Director, Analysis & Insights
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Jul 2021 - Feb 2022
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Director Analysis & Insights
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Jul 2018 - Feb 2022
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Associate Director, Analysis & Insights
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Apr 2016 - Jul 2018
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Manager, Analysis & Insights
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Mar 2015 - Apr 2016
- Manage day-to-day operations across multiple key clients- Mentor Cardinal Path team members - Analysis of client digital marketing data and using it to tell a story about the impact of their marketing initiatives
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Senior Consultant, Analysis & Insights
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Jun 2014 - Mar 2015
- On site integration into client teams- Development of measurement / KPI framework- Testing and optimization program development- Implementation and optimization of Adobe and Google Analytics data collection- Mentoring of Cardinal Path team members
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Critical Mass
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Canada
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Advertising Services
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700 & Above Employee
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Marketing Science Associate Manager
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Jul 2013 - Jun 2014
- Manage day to day analytics team resourcing as well as client relationships related to measurement and site optimization- Develop measurement strategy and data collection approach for client projects- Responsible for ensuring high quality data capture systems are in place- Deliver analysis / reporting to clients and internal teams- Career developer and mentor for analytics team members
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Marketing Science Senior Analyst
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May 2008 - Jun 2013
- Worked closely with AM/PM, creative, planning, technology and UX teams to ensure measurement is included in every step of the project- Measurement strategy and data collection architecture design- Implementation of site analytics, A/B testing, survey and media tracking platforms- Audit of existing tagging implementations and making recommendations for improvements- Data capture quality assurance and ongoing maintenance - Scorecard design and back end programming- Deep dive analysis - ROI model and forecast development Show less
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Education
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2005 - 2009
University of Wisconsin-Madison
Bachelor of Science (BS), Economics, History -
2010 - 2011
University of British Columbia Continuing Studies
Award of Achievement in Digital Analytics
Community
