Head of E-commerce & Marketing

• Jan 2022 - Present

E-commerce Manager

• Sep 2019 - Jan 2022

- Overall responsibility for sales, content and marketing across UK and European sites and marketplaces- Management of acquisition channels in UK/Europe- Launched new sites on Shopware from Magento- Management of team of 7 as well as multiple agencies

E-commerce Menswear & Womenswear manager

• May 2018 - Sep 2019

- Responsible for Mens and Womenswear web sales (80% of online mix) with two direct reports

E-commerce Trading Executive

• Apr 2015 - May 2018

- Part of the Project Team that delivered the Salesforce Ecommerce platform for Fatface ensuring a smooth and efficient transition for our Online Merchandise team.- Worked with the development team to complete a project to enhance the existing basket recommendations – focusing on ABS to show products relevant to the delivery threshold- Reviewed on site rules, creating a best practice guide for the default category rule for new season launches, sale etc- Worked with the creative team to produce an optimal web content template for key traffic pages to ensure a consistent and strong user experience across all devices- Coordinated the online launch of the peak campaign, bringing to life the customer journey and online gifting experience through the site merchandising and gift guide resulting in an online YOY growth of +28%- Co-managed the online launch of the summer campaign (the biggest for fat face with over £1m marketing investment and the first company tv advert)- 2015 - Assisted in achieving year on year web demand growth of +4% in Q1, +16% Q2 and +28% in Q3• Help execute the e-commerce trade plan• Ensure product and category content is optimised for maximum conversion and engagement• Work to increase sales, conversion and average order value• Monitor and report on competitor activity• Work with Content and Web Operations team to ensure joined up activity online• Use all available tools (particularly Attraqt) to increase site performance• Work with Merchandising team to ensure best range is presented online• Working with Web Analytic tools such as Google and Adobe

Customer Service Advisor

• May 2011 - Apr 2015