Alex Ciovica

Performance Manager at dentsu Southeast Europe
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Contact Information
us****@****om
(386) 825-5501
Location
Bucharest, Bucharest, Romania, RO
Languages
  • English Professional working proficiency

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Credentials

  • Google Analytics
    Google
    Feb, 2017
    - Nov, 2024
  • Google Mobile Advertising
    Google AdWords Certified
    Jun, 2017
    - Nov, 2024
  • Google YouTube Video Advertising
    Google
    Feb, 2017
    - Nov, 2024
  • Google AdWords Display
    Google
    Jan, 2017
    - Nov, 2024
  • Google AdWords Search
    Google
    Jan, 2017
    - Nov, 2024
  • Campaign Manager (DCM)
    Google
  • Display & Video 360 (DBM)
    Google

Experience

    • Bulgaria
    • Advertising Services
    • 1 - 100 Employee
    • Performance Manager
      • Feb 2018 - Present

    • Romania
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Nov 2017 - Feb 2018

    • Romania
    • Banking
    • 400 - 500 Employee
    • Digital Marketing Specialist
      • Jul 2013 - Nov 2017

      - Online advertising of the credit card type products ( CardAvantaj, Optimo Card, Ferrari Card ) with the objective of raising the Banks credit card portfolio - Involved in projects such as the new CardAvantaj, Optimo Card, Ferrari Card, Credit Europe Bank websites - Providing the support for the online media agency regarding the creation of the advertising strategies on the main advertising platforms (Google AdWords, Gmail Ads, Facebook Ads).- Creating daily, weekly, monthly reports from the Google AdWords / Analytics platforms and CardAvantaj dedicated customers data base- Monitoring and analysis of the KPIs ( new targeting proposals for different audiences in AdWords Display and the proposals of new campaigns or adjusting the current ones in AdWords Search, etc. )- Offering proposals for the optimal solutions in order to optimize the campaigns landing pages- Analysis of the Banks websites meant to identify solutions that can improve the users experience in the online environment (page load time, device segmentation in order to generate a leveled experience on mobile, desktop, tablet, browser experience, etc.)- Management of the CardAvantaj, Optimo Card websites through several content modifications in the websites CMS ( adding campaigns, banners, text, organizing campaigns in order to improve the user experience on the websites, creating landing pages for lead collection campaigns, etc. )- Testing the new deployments in the staging, test servers- IT Agency communication with respect to the ne deployments on the websites ( front-end, back-end )- Facebook CardAvantaj management ( posts, clients communication )- Responsible on the business line for Internet Banking app Show less

    • Agent operatiuni
      • Feb 2011 - Jun 2013

      - Activare, dezactivare carduri pentru realizarea tranzactiilor on-line- Blocare temporara / definitiva carduri, respectiv reemiterea acestora- Avizarea desfintarii depozitelor inainte de termen la solicitarea sucursalelor- Resetarea bancomatelor ce prezinta anumite defectiuni, erori ce pot fi remediate electronic- In cazul unei capturi a cardului intr-un ATM CEB, indiferent de banca emitenta, intrunireaformalitatilor necesare in vederea recuperarii acestuia Serviciul INTERNET BANKING (persoane fizice / juridice);- deblocarea conturilor clientilor;- definirea parolei de acces;- resetarea dispozitivului digipass;- definirea codului PIN;- blocare digipass Show less

    • Romania
    • Banking
    • 500 - 600 Employee
    • Agent Colectare Creante LEGAL/PRELEGAL
      • Nov 2009 - Feb 2011

      - Contactarea clientilor in vederea recuperarii debitelor restante - Portofoliul de clienti gestionat / peste 4 luni de zile de intarziere la plata, clienti aflati in procedura de pre executare silita respectiv executare silita - Restructurarea cardurilor, creditelor de nevoi personale - Contactarea angajatorilor in vederea infiintarii popririi pe venituri, informarea angajatorului in privinta fluxului de instituire a popririi pe venituri - Colaborarea cu executorii bancari in vederea aplicarii corespunzatoare a Codului de Procedura Civila de catre angajator; Show less

Education

  • S.N.S.P.A. / Facultatea de Comunicare si Relatii Publice
    2004 - 2009

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