Marketing Manager

• Oct 2023 - Present

Breaking down the barriers to clinical trial participation with technology that enables better experiences for everyone. Responsible for the multi channel marketing strategy and execution. Breaking down the barriers to clinical trial participation with technology that enables better experiences for everyone. Responsible for the multi channel marketing strategy and execution.

Freelance Marketing Consultant

• May 2023 - Present

Providing freelance marketing support to startup clients. Providing freelance marketing support to startup clients.

Digital Marketing Manager

• Oct 2022 - Jul 2023

Empowering opportunities in Sport through Embedded Hiring teams, an industry-leading Careers Platform and eLearning solutions. I was responsible for the multi-channel marketing strategy and execution for both the B2B and B2C markets. Empowering opportunities in Sport through Embedded Hiring teams, an industry-leading Careers Platform and eLearning solutions. I was responsible for the multi-channel marketing strategy and execution for both the B2B and B2C markets.

Marketing Lead

• May 2020 - Jan 2023

Marketing Lead

• Oct 2021 - Oct 2022

Fundamentally changing the way startups are founded, funded and scaled 🚀As Marketing Lead I was accountable for developing and executing marketing activities for our portfolio startups. Helping to define their marketing strategy and build their brand - from inception, through the various stages of their development and growth.

Senior Marketing Executive

• Jan 2020 - Oct 2021

As Senior Marketing Executive I was accountable for developing and executing marketing activities aligned with Nova's strategic direction and goals, under the direction of the Head of Marketing. As well as working with a number of our startups.Activities include - copywriting, creating engaging content, updating and maintaining websites, managing social media presence, paid search, social and PR campaigns.

Marketing Lead

• Oct 2021 - Oct 2022

Senior Marketing Executive

• Jan 2020 - Oct 2021

Nova Growth Capital invests in disruptive SEIS & EIS companies. Allowing investors to take advantage of a growth-focused and diversified investment portfolio.As Senior Marketing Executive I was accountable for developing and executing marketing activities aligned with Nova Growth Capitals' strategic direction and goals, under the direction of the Head of Marketing. Activities include - producing and distributing marketing communications, creating engaging content, updating website content, managing Nova Growth Capital's social media presence, paid search, social and PR campaigns. Helping to build Nova Growth Capital's brand. Show less

Owner

• May 2015 - Jan 2022

I independently set up and managed my own online vintage clothing store during my free time. All the content on my store was sourced and uploaded by me, as well as marketing, running the day-to-day activities and distributing the items. In total across all of my sales channels, I have fulfilled well over 3,000 orders to date. I have had customers in many countries besides the UK, such as: America, Russia, Germany, France, Denmark, Australia, Canada and Singapore to name a few. I also operate on the app Depop, where I have grown a following of over 20,000 people. All while maintaining a 5/5 Star review average and also being ranked in their top 1000 sellers out of 2 million+ users. In addition to that, I manage an Instagram (2800+ Followers), Facebook page, Twitter and Pinterest (180,000+ unique monthly viewers) for my store using Hootsuite. I have run multiple Google AdWords campaigns for my business all with positive results and ROI. I also manage the SEO for my website. Show less

Social Media Strategist

• Oct 2019 - Jan 2020

Founded in 2004, RW Invest – is one of the UK’s leaders in property investment. Whilst at the business I was responsible for: PPC Advertising: • Creating RW Invests overall paid social strategy across all social media channels. • Overseeing the optimisation of paid Facebook, Instagram, Twitter, and LinkedIn campaigns. • Overseeing the implementation of the strategy; working with a clear and defined set of KPIs for each project. • Producing insights, reports and commentary to continuously deliver improvements in KPIs. Organic Growth: • Implementing social media strategy in line with the wider business. • Facilitating and overseeing the content management process, approving creative & scheduling content. • Strategically managing all communication on RW Invests social media platforms. • Creating monthly and quarterly reports, including data analysis. • Writing and optimising all social content. • Developing a social calendar across all platforms (including the blog) ensuring a constant supply of relevant and engaging content in line with the SEO strategy. • Increasing visibility of RW Invest properties and brand through the use of social media. Show less

Digital Marketing Executive

• Jan 2019 - Oct 2019

Sound Affects comprises of four companies: Sound Affects Premier, Sound Affects Studios, Tonebuddy & At Large Records. I was the sole marketer for all four business arms, responsible for: • Producing & implementing online marketing plans • Designing marketing campaigns for events & promotions • Social media strategy: Managing 13 social media accounts & planning content across various platforms for each business. With a combined audience of over 70,000. • PPC Advertising: Facebook & Instagram, Google AdWords, Google Shopping Feed • Search Engine Marketing (SEM) & Search Engine Optimisation (SEO) • Producing & planning regular email newsletters • Copywriting: articles, newsletters & blogs • Website design, building & maintenance for: Soundaffects.com & AtLargeRecords.com • Producing/designing creatives for websites, social, newsletters & to support marketing campaigns and events using Adobe Photoshop • Overseeing content for in-house & outsourced YouTube demos • Writing PR campaigns for artist releases • Analytics, Insights, Research & Reporting During my 10 months employment I vastly improved Sound Affects Social strategy: Facebook: Engaged Users +222% Post Impressions +186% Page & Post Engagements +202% New Fans +247% Link Clicks +326% Posts +279% Twitter: Posts +788% Retweets +148% Impressions +572% Engagements +403% Clicks +707% New Followers +1230% Instagram: Total Fans +624% Posts +444% Impressions +447% Reach +219% Likes +820% Comments +844% Post Saves +554% Show less

Category Marketing Coordinator

• Sep 2016 - Sep 2017

During my placement I was given numerous tasks & responsibilities, My role had 3 main areas: PR (Public Relations) • Collating weekly/monthly coverage updates to send to relevant teams, and to update the PR coverage board on a monthly basis. • Liaise with the Buying & Merchandising teams to manage & co-ordinate sample requests on an ad hoc basis when requests come in from editors/members of the press. • Arranging store appointments for press to visit & pull products from store. • Sharing internal information on products with press. • Supporting & assisting in the delivery of the seasonal look books, including: attending product reviews, sample management & organising/sending for still life photography. • Supporting & assisting in the delivery of seasonal press show launches, ensuring samples are passed over in time and all accounted for; then arranging transport of samples to the press show. Regional Marketing • Briefing of regional marketing & new store artwork into the creative team. Ensuring artwork is to brief & all relevant information is included and correct. • Briefing copy & also regional radio scripts/requirements. • Creating internal timelines & schedules to follow so that all activity is delivered on time, inclusive of sufficient briefing time frames. • Collating assets for said regional activity, specs, selecting images used, store details, maps, barcodes, T&C’s. • Responsible for all regional artwork sign off. • Briefing retail & store communications of the marketing activity. Matalan Mailer • Attending product reviews, taking notes and photographs, then producing CAD packs which include the photos of the products & any notes for distribution. • Collating CAD packs for photo shoots & coordinating the sample process. • Sample management for the shoots. • Working with the creative team on the delivery of the artwork including: collating descriptions, prices, & sharing the artwork to the wider teams for feedback & sign off. Marketing examples below: Show less

Sales Assistant

• Oct 2013 - Sep 2014