Founder & SEO Director

• Oct 2020 - Present

As the Founder and SEO Director of SEO Partners, I provide strategic direction to the company and work with businesses to help them achieve results from their online presence. We work with clients to understand their business and goals, developing and implementing strategies and tactics that prioritise and focus on the top SEO points that will make a difference and deliver measurable outcomes. Using the latest tools and techniques we provide an onsite analysis and recommendations, we assess your website and provide insight around changes to keyword targeting, website architecture, content, meta data (page titles, meta descriptions), internal linking structures and opportunity gap analysis (potential for new pages/keywords to target). Do you want to see how SEO can achieve results for your business? Connect on LinkedIn or contact me at alex@seopartners.com.au. Show less

Client Partner

• Jan 2020 - Oct 2020

Group Business Director - Client Solutions

• Jan 2019 - Jan 2020

Head Of Client Strategy (QLD)

• Jul 2018 - Jan 2019

Head of SEO

• Dec 2016 - Jul 2018

SEO Manager

• May 2015 - Dec 2016

Worked with clients undertaking an onsite analysis of their online presence: I provided a full assessment of their sites with recommendations around changes to keyword targeting, website architecture, content, meta data (page titles, meta descriptions), internal linking structure and opportunity gap analysis (potential for new pages/keywords to target).With a portfolio of up to 15 clients from SMEs to some of Australia’s top brands, I was in regular contact with them and used analytics to gather campaign results, report on key metrics and determine the strategic direction of campaigns.Undertook full SEO audits that included the development and delivery of full site SEO assessments (onsite and offsite analysis), delivering recommendations that were reflected in individualized client SEO strategies for the forward 3-6 months. Collaborated with the content development and editorial team to drive SEO in content creation and ideation, providing strategic recommendations to help improve search visibility and client goals and ensure that SEO best practices were implemented. Worked with content marketing team to develop a link building strategy that aligned with client objectives and goals.Used tools such as Google Analytics and Google Trends for initial assessments and Adwords and SEM Rush for keyword research and mapping. as GWT, DeepCrawl and Screaming Frog tools were used in technical analysis. Show less

SEO/SEM Specialist

• Oct 2014 - May 2015

Managed a number of clients ranging in sizes, from local businesses to enterprise level organisations providing SEO solutions for their online presence. I provided a full assessment of their sites with recommendations around changes to keyword targeting, website architecture, content, meta data (page titles, meta descriptions), internal linking structure and opportunity gap analysis (potential for new pages/keywords to target). Maintained regular communication with clients, reporting on KPIs and providing recommendations on changes to their SEO strategy. Researched and analysed competitor backlink profiles to find potential linking opportunities, using various tools including Google Webmaster Tools, Ahrefs, Majestic and SEM Rush. Used tools such as Google Webmaster Tools, DeepCrawl and Screaming Frog. Show less

SEO Specialist

• Jun 2014 - Oct 2014

Worked with clients across a range of industries providing SEO expert advice achieving increased visibility online for their business. Conducted full onsite assessment of client sites with recommendations of; changes to keyword targeting, website architecture, content, meta data (page titles, meta descriptions), internal linking structure and opportunity gap analysis (potential for new pages/keywords to target). Undertook research to provide clients with advice on campaign results reporting on key metrics and providing insights for further development of strategies and campaigns. Show less

Digital Marketing Assistant

• Jan 2014 - May 2014

Part of the team providing SEO services to clients including the development of SEO strategies, analysis of campaigns, implementation of social media strategies. Used resources including Adobe Creative Suite and Wordpress. Achieved an increase in unique visitors and traffic to the website and following on social media platforms. Part of the team providing SEO services to clients including the development of SEO strategies, analysis of campaigns, implementation of social media strategies. Used resources including Adobe Creative Suite and Wordpress. Achieved an increase in unique visitors and traffic to the website and following on social media platforms.

Voluntary SEO Executive

• Aug 2013 - Dec 2013

Provided a range of SEO and digital media services including copy writing in a voluntary capacity. Provided a range of SEO and digital media services including copy writing in a voluntary capacity.

Voluntary SEO Executive

• Mar 2013 - May 2013

Responsibilities: ► Managing Social media presence ► Implementing SEO strategy ► Increasing brand awareness ► Leaflet design Achievements: ► Increase unique visitors/traffic to website ► Successfully Managed the Social Media presence of Go Dine, predominantly on Facebook and Twitter. This resulted in increase in brand recognition ► I also ran an Online competition on Facebook which also significantly increased brand awareness Responsibilities: ► Managing Social media presence ► Implementing SEO strategy ► Increasing brand awareness ► Leaflet design Achievements: ► Increase unique visitors/traffic to website ► Successfully Managed the Social Media presence of Go Dine, predominantly on Facebook and Twitter. This resulted in increase in brand recognition ► I also ran an Online competition on Facebook which also significantly increased brand awareness