Experience

Mint Mindful Marketing

• Partner

  • May 2023 - Present

  Mint is the marketing impact agency for the mental health and wellness sector. Working with the leadership team to develop our core offer and leading our client service team. Mint is the marketing impact agency for the mental health and wellness sector. Working with the leadership team to develop our core offer and leading our client service team.



Alex Burley Consultancy

• Director

  • Feb 2023 - Present

  Specialising in marketing agency turnarounds, getting under the skin of business challenges, identifying and implementing solutions and leading teams through change. Restoring or creating great organisation culture is at the heart of my approach. Specialising in marketing agency turnarounds, getting under the skin of business challenges, identifying and implementing solutions and leading teams through change. Restoring or creating great organisation culture is at the heart of my approach.



TMW Unlimited

• United Kingdom
• Advertising Services
• 200 - 300 Employee

• Managing Director and Chief Operating Officer, TMW Bristol

  • Jan 2020 - Sep 2022

  A 2-year transformation project to turn a struggling Agency business (ex. Prophecy) into a vibrant and thriving part of TMW Unlimited. Highlights include:- Organisation restructure- Leading the business through the Covid-19 pandemic- Introduction of a successful hybrid working model, including a new workspace ‘destination’- Excellent client satisfaction ratings, with an average score of of 8.8/10 (independent audit)- P&L responsibility, with the business achieving double digit % revenue and margin growth in FY22- Establishing a healthy, inclusive and collaborative culture - Employee satisfaction ratings improving 2 years running- Integrating resource management and operational processes across TMW’s 3 locations Show less

• Chief Operating Officer

  • Mar 2019 - Sep 2021

  Responsible for TMW’s operational and commercial performance, including leadership of the operations and delivery teams, resource planning, ESG initiatives and monthly P&L reporting to the Unlimited Group Exec Board.Integrating business operations across the 3 TMW office sites, covering resource planning and management, ERP and workflow systems, governance and regulation and people and culture. Roll out of ISO27001 certification across all sites, reducing business risk and creating significant improvements in business efficiency. Show less

• Managing Director and Executive Board Director

  • Oct 2016 - Mar 2019

  Responsible for the day-to-day performance of TMW Unlimited, reporting to the CEO. Working with the leadership team to ensure we delivered on our business plan, delighted our clients, supported and developed our talent base and evolved our client offering. Leadership of senior management team - initiated leadership development programme to create clarity around team purpose and improve team ‘operating rhythm’. Management of key business metrics and monthly reporting to the PLC board.Senior Agency sponsor for client relationships with Nissan (industry leading, data driven customer repurchase programme), INFINITI (pan-European 3D lead generation programme), Department for International Trade (global lead management and CRM), Barilla (global website re-platforming and design) and Clarion Housing (digital transformation programme to improve service experience for residents).New business support - pitch triage, pitch ‘doctor’ and senior agency representation. Leadership of TMW’s operational and delivery teams.Talent champion, nurturing a strong, people-oriented culture and working with the HR team to embed talent development into daily agency life. Designed and delivered a Leadership Development Programme for senior roles in the organisation, subsequently rolled-out across the wider Unlimited Group companies. Show less

• Managing Partner and Client Services Director

  • Oct 2014 - Sep 2016

  Leadership of Client Services, Email and Print Production teamsCreating customer engagement for clients through Digital media, CRM and retail Client satisfaction and developmentNew business conversionCreation of bespoke talent development programmes covering emotional intelligence, mentoring, thriving under pressure, business strategy and finance.Trial and adoption of new ways of working within the Agency to create greater effectiveness, productivity and efficiency.

• Client Services Director

  • Jul 2010 - Sep 2014

  Leadership of Client Services and Project Management teams - 6 account groups, 85 team members.Developing and maintaining relationships with senior clientsOptimising the alignment of Agency proposition to clients’ marketing and business challenges. Responsible for leading client development initiatives to support Agency growth objectives.Responsible for Agency revenue forecast and managing the approval of resourcing and recruitment decisions across the client services team. Support the talent team to ensure we attract the very best client services talent into the Agency. Show less



TMW

• India
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Business Director, Group Account Director, Account Director

  • Jun 2001 - Jun 2010

  Development of Digital media, CRM and web based solutions. Key client experience includes British Airways, COI, eBay, Energy Saving Trust, Jumeirah, East Coast Main Line Railway (GNER, National Express East Coast), Dubai Holding, Pfizer, Etisalat, Saudi Arabian General Investment Authority. Development of Digital media, CRM and web based solutions. Key client experience includes British Airways, COI, eBay, Energy Saving Trust, Jumeirah, East Coast Main Line Railway (GNER, National Express East Coast), Dubai Holding, Pfizer, Etisalat, Saudi Arabian General Investment Authority.



Brann Worldwide

• Advertising Services
• 1 - 100 Employee

• Account Director, Account Manager, Account Executive

  • Sep 1996 - Jun 2001

  Brann Graduate Development Programme Developing direct response and CRM solutions for Zurich Insurance, Marks & Spencer Financial Services and Guinness. Brann Graduate Development Programme Developing direct response and CRM solutions for Zurich Insurance, Marks & Spencer Financial Services and Guinness.