Alex Borchers
Regional Manager, Latin America at ComAp, spol. s r. o.- Claim this Profile
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Bio
Experience
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ComAp Group
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Czechia
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Appliances, Electrical, and Electronics Manufacturing
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300 - 400 Employee
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Regional Manager, Latin America
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Mar 2009 - Present
Global leader in electronic digital control and automation products for the power generation and drive power industries. Manage overall sales growth and distributor development for entire region of Latin America. Oversee all sales activity including training, equipment startup and commissioning services. Develop, present, and implement business strategy through target sales acquisition. Responsible for effective communications between distributors, end users, and senior engineers at head office. Manage all distributor terms and contracts. Show less
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Sales Manager
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Jan 2008 - Jan 2009
Sales Manager for Heimer USA a leader in the manufacture of diesel and natural gas fueled generator sets. Sales Manager for Heimer USA a leader in the manufacture of diesel and natural gas fueled generator sets.
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Co-Founder
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Jan 2000 - Feb 2008
Co-Founder, International Sales and Service Founded natural gas and diesel generator start-up, manufacturing customized gensets and service programs for private and institutional clients. Directed companies’ operations in multiple US and international markets with a proven sales track record. Through direct marketing and advertising, developed international loyal client base spanning several energy related product lines including generator sets, control panels, automatic transfer switches, alternators, battery chargers, automatic voltage regulators, and other peripheral power generation / energy products. Oversaw all client quotations emphasizing organizations’ return on investment. Managed and oversaw all financial operations including lines and letters of credit, and assignment of funds. Accomplishments: Negotiated merger of firm to major supplier, Heimer Brazil, successfully transitioning key personnel and client base. Initiated joint venture with largest import/export firm in the Dominican Republic expanding product channels for the Caribbean market increasing regional clientele by over 70%. Negotiated key strategic partnership with Perkins engines and achieved official OEM status Increased overall sales by at least 20% annually by expanding product lines and services, and through providing superior service to ensure customer retention and repeat business. Established initiative for gas fuelled genset program with General Motors, increase competitiveness in domestic market. Show less
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Sales Manager, Director of Product Marketing
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Jan 2000 - Jan 2002
Founded natural gas and diesel generator start-up, manufacturing customized gensets and service programs for private and institutional cDirected companies' operations in multiple US and international markets with a proven sales track record. Founded natural gas and diesel generator start-up, manufacturing customized gensets and service programs for private and institutional cDirected companies' operations in multiple US and international markets with a proven sales track record.
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Director of Marketing
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Jan 1998 - Jan 2000
Launched highly successful online bilingual content site. Developed and implemented investor and client marketing strategies to achieve sales forecasts in US and Latin American markets. Provided strategic marketing leadership by driving programs which created demand for new products and maximized co-branding opportunities through traditional and guerilla style marketing. Accomplishments: Raised over $11M in venture capital, successfully presenting nationally to third-round institutional investors. Negotiated exclusive co-branding partnerships with Western Union, Kraft, General Motors, leading to 20% increase in revenues in one year. Managed acquisitions of three major on-line competitors, including merger with Gruner & Jahr USA's Spanish language content, immediately reducing operational (content-creation) costs by over $200K. Show less
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Intern / Account Manager
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Jan 1996 - Jan 1997
Supervised the strategic direction and development of accounts across 14 Latin American markets for clients such as Ericsson, AT &T, Texaco, and Mobil Oil. Responsible for new product launches in print, broadcast and direct mail campaigns and overall budget management. Accomplishments: Executed the Ericsson title sponsorship and on-site event management for Sony Ericsson Open ’97, the 5th largest corporate sponsored tennis event in the world. Supervised the strategic direction and development of accounts across 14 Latin American markets for clients such as Ericsson, AT &T, Texaco, and Mobil Oil. Responsible for new product launches in print, broadcast and direct mail campaigns and overall budget management. Accomplishments: Executed the Ericsson title sponsorship and on-site event management for Sony Ericsson Open ’97, the 5th largest corporate sponsored tennis event in the world.
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Education
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Thunderbird, School of Global Management
Master, Business Administration -
Furman University
B.A.