Experience

MorganMyers

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Digital Strategist

  • Dec 2022 - Present

  - Facilitate brainstorming sessions with key stakeholders and create robust digital marketing plans that define and improve KPIs for MM and clients. - Produce strategic recommendations outlining digital marketing and paid media strategies to share with clients for improved campaign and brand performance. - Own and monitor social media performance and brand health and partner with account teams and clients to develop relationships with target audiences and influencers. -Develop, implement and test digital and social ad campaigns to continually improve KPIs across campaigns. - Lead the development of audience building, advertising and organic social strategies and oversee the execution while working with clients. - Monitor digital marketing strategies; periodically optimizing for maximum efficiency, suggesting tweaks or new strategies as needed. - Analyze and interpret digital performance regularly looking for trends and insights for continued optimization adjusting when needed. - Put together monthly, quarterly and annual marketing reports to share internally and externally with clients. - Enhance digital presence through digital media and content strategies that align with business goals of MM and our clients. - Bring innovative ideas and recommendations to ensure that our client’s digital programs remain modern, relevant and progressive. Show less



Angus Media

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Team Lead

  • Jan 2018 - Nov 2022

  - Develop and lead digital team driving an average of 65% revenue growth YoY with five direct reports. - Lead digital advertising, email marketing, social media, video production and internal marketing projects. - Launch five new platforms equating in 38M touch points annually. - Create integrated marketing campaigns across web, video, social and paid media that fit client objectives. - Develop and manage a detailed project plan and budget for over 350 clients annually. - Present to internal and external key stakeholders including business leaders, clients and agency partners. - Analyze KPIs and connect multiple data sources into a data visualization tool and dashboard for easy insight and evaluation. - Develop RFPs and evaluate marketing tools. - Thrive in a fast-paced environment with strong attention to detail, high level of communication, problem-solving skills and a growth mindset. Show less



Vanguard Packaging

• China

• Project Trafficking Manager

  • Aug 2017 - Dec 2017

  - Manage scheduling process for all projects via the Salesforce platform in fast paced work environment with strong attention to detail - Develop strong, successful scheduling process for maximum efficiency to ensure all project phases are accurately assigned with user capacity to meet deadlines - Generate reporting and analyze data to evaluate cost vs. price - Create and design detailed guidebook for Salesforce users across multiple departments for training purposes - Work closely with IT to provide strong application evaluations and conduct user acceptance testing prior to launching new functionalities Show less



Boehringer Ingelheim Animal Health - US

• Coordinator III

  • Aug 2015 - Aug 2017

  - Manage and closely monitor the overall routing process for all BI Animal Health promotional material (200+ projects monthly) while working in a fast paced environment with critical deadlines - Utilize Veeva Vault as the approval and asset management software for scheduling and routing projects - Ensure projects are fully approved by marketing, technical, legal and regulatory before sending final working files to the print company - Serve as the liaison between agencies and business reviewers as questions or concerns arise using strong attention to detail, consistency and constant problem solving skills - Proactively provide subject matter expertise to marketing teams by designing a recommended routing plan when new and/or larger scale projects are being discussed - Develop and lead governance of routing documentation, training resources and policy handbooks while also conducting training sessions on Veeva Vault functionality - Continuously provide input as the Specialized Marketing Expert to enhance current routing process to be more efficient and compliant - Schedule meetings with various key stakeholders and departments to discuss projects and process enhancements Show less



Gragg Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Associate Analyst

  • Jun 2014 - Jul 2015

  • Launch online marketing campaigns and provide continuous support for clientele • Optimize campaigns to reduce cost per acquisition rates through affiliate and aggregation marketing management • Review figures, postings, and document entries for correct, mathematical accuracy, and proper coding • Monitor over 15 online campaigns and manage over 35 different vendors • Create and update client budget and inquiry pacing charts using the ODBC • Generate a balance between goals and budgets for outstanding results with each campaign • Create and update conversion reports to monitor campaign success using recorded analytical data • Assemble Excel reports using equations and pivot tables to showcase daily, weekly and monthly results • Implement and comply with all Federal Communications Commission regulations including TCPA Show less

• Client Services Intern

  • Dec 2013 - Jan 2014

  - Thoroughly researched 56 accreditation institutions’ standards and guidelines on recruiting, admissions and marketing - Created and organized an Excel spreadsheet by the client’s accrediting institution - Created an accreditation training PowerPoint for future employees - Thoroughly researched and collected information on activation marketing - Analyzed activation marketing case studies - Wrote a report of research findings for an activation marketing training packet - Thoroughly researched 56 accreditation institutions’ standards and guidelines on recruiting, admissions and marketing - Created and organized an Excel spreadsheet by the client’s accrediting institution - Created an accreditation training PowerPoint for future employees - Thoroughly researched and collected information on activation marketing - Analyzed activation marketing case studies - Wrote a report of research findings for an activation marketing training packet



Downtown Lee's Summit Main Street

• United States
• Non-profit Organizations

• Marketing & Event Planning Intern

  • May 2013 - Jul 2013

  • Downtown Days – assist with event graphics and marketing, vendor relations, collecting demographic data and working the event from June 6-9, including set-up and tear-down • Sidewalk Sale – communicate with merchants, place classified ads, create marketing materials and submit event permit • Downtown Lee’s Summit Farmers Market – update the vendor directory and assist with marketing materials • Fall Open House – assist with coordinating and promoting event • Piccadilly Gala – solicit items for auction and assist with Ticket Sales Kick-off • Constant Contact newsletters to downtown stakeholders and customers • Press releases for events and other DLSMS activities • Administrative duties and other projects as needed Show less