Alex Becerra
Senior Account Manager at Lab2Fab®- Claim this Profile
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Bio
Experience
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Lab2Fab®
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United States
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Food and Beverage Services
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1 - 100 Employee
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Senior Account Manager
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Feb 2019 - Present
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Ben E. Keith Foods
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United States
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Food and Beverage Services
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700 & Above Employee
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District Sales Representative
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Oct 2017 - Feb 2019
Equipped with significant experience in food distribution and services, I joined Ben E. Keith Foods in 2017. During my tenure, I executed sales of food products and supplies to food service establishments; identified prospective customers and generated strong leads to maximize revenue growth. Also, I maintained open lines of communication with vendors and accounts to resolve any pertinent complaints. • Managed 25 or more accounts each week (new business and account openings). • Boosted sales from $800K to $1.4M in second year. Show less
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Sysco
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United Kingdom
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Food & Beverages
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1 - 100 Employee
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Marketing Associate
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Oct 2015 - Oct 2017
After a highly successful tenure at Andrews Distributing, I joined Sysco North Texas in 2015 and made an immediate impact on its operations. During my tenure, I oversaw marketing activities within the Dallas area; cold called 20 retail accounts to expand and retain business with existing accounts. I completed market research and analyzed customers' behavior to ensure sustainable business growth. Furthermore, I communicated with food vendors and wrote customized orders. • Prospected 7 to 15 accounts on a weekly basis and led the acquisition of 12 new accounts. • Increased sales from $9K per week to $29K, achieved YOY sales growth each year, and exceeded gross profit target. Show less
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Andrews Distributing
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United States
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Wholesale Alcoholic Beverages
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400 - 500 Employee
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On Premise Account Manager
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Feb 2010 - Oct 2015
Leveraging early career experience that includes positions in the education sector and restaurant industry – Owner / GM of Overtime Sports Cafe in Forney, TX – I joined Andrews Distributing in 2010. In this role, I drove on-premise strategy by calling on 85 retail accounts within a large territory; led account segmentation and management, selling, merchandising, and consumer-focused promotional activities to bolster portfolio distribution. I developed positive relationships with suppliers and retailers; evaluated new promotions, placed orders, and handled any customer-related issues in a timely manner. • Advanced quickly from working within a rural territory to being ranked in the "Top 5" in DFW Metroplex area out of 26 On-Premise Account Managers for sales volume. • Achieved 99.8% ranking each quarter on results across four categories: POS, pricing features, rotations, and top handle rankings. • Honored with "All-Andrews Award" in 2013 for being one of the top two On-Premise Account Managers. • Secured 98% of sales target each month. Show less
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Education
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Texas A&M University-Commerce
Bachelor's degree, Health