Experience

The Martin Agency

• United States
• Advertising Services
• 400 - 500 Employee

• Cultural Communications Manager

  • Sep 2020 - Present



Guinness World Records

• United Kingdom
• Entertainment Providers
• 200 - 300 Employee

• Senior Account Manager

  • Jul 2017 - Nov 2019

  • Managed revenue-producing partnerships with dozens of Fortune 500 brands in nearly every vertical, including 40+ per year from 2017-2019. Clients include Google, Delta, Coca-Cola, Microsoft, BMW and Anheuser-Busch • Surpassed sales target each year and from 2017-2019 I generated more than $1 million in revenue per year, finishing number 1 in sales in North America and top 5 globally, including the company’s largest single deal in North America • In 2019, 55.73% of revenue was return… Show more • Managed revenue-producing partnerships with dozens of Fortune 500 brands in nearly every vertical, including 40+ per year from 2017-2019. Clients include Google, Delta, Coca-Cola, Microsoft, BMW and Anheuser-Busch • Surpassed sales target each year and from 2017-2019 I generated more than $1 million in revenue per year, finishing number 1 in sales in North America and top 5 globally, including the company’s largest single deal in North America • In 2019, 55.73% of revenue was return business thanks to relationship nurturing efforts • Worked cross-functionally with B2B Marketing and PR departments to deliver custom creative campaign solutions for clients looking to use record breaking to create experiential events and viral digital content with a focus on video and social media. Client awards include Cannes Lions, CLIO, Shorty, Effie, SXSW Innovation • Conducted weekly, in-person new business pitches with brands and agencies, regularly attended industry networking events and made quarterly sales trips to generate new leads • Adjudicated 100+ live record attempts and acted as company spokesperson for media appearances, including Good Morning America, TODAY, CNN, Nickelodeon, ESPN and NFL Network, amongst others • Worked out of the New York office from April 2013 to September 2018 and then spent the next year working remotely in Miami, Los Angeles, San Francisco and Seattle to grow business in new regions • Spent first two and a half years at company as a Records Manager in charge of setting the rules and standards globally for all sports records requiring keen attention to detail

• Account Manager

  • Aug 2015 - Jul 2017

• Records Manager

  • Apr 2013 - Aug 2015



Major League Baseball (MLB)

• United States
• Spectator Sports
• 700 & Above Employee

• Associate Reporter

  • May 2012 - Nov 2012

  - Covered the Los Angeles Dodgers as an associate beat reporter for Dodgers.com - Wrote game recaps, running game stories, sidebars, previews, injury updates and pre-game notebooks under tight deadlines assisting main beat reporter and often filling in for him - Provided coverage of draft, press conferences, charity events, trades and international signings - Covered the Los Angeles Dodgers as an associate beat reporter for Dodgers.com - Wrote game recaps, running game stories, sidebars, previews, injury updates and pre-game notebooks under tight deadlines assisting main beat reporter and often filling in for him - Provided coverage of draft, press conferences, charity events, trades and international signings



The Daily Collegian

• Sports Editor

  • Sep 2008 - May 2012

  -Managed 40 reporters and trained potential candidates that covered Penn State's 30 varsity sports for a student-run, 15,000-circulation daily that is part of an independent $2 million corporation -Led staff through the Penn State sex abuse scandal, as well as the firing and death of Joe Paterno -Created two commemorative editions and helped put out the first-ever Sunday edition, as well as a daily four to eight page sports section -Assigned articles, edited content for AP… Show more -Managed 40 reporters and trained potential candidates that covered Penn State's 30 varsity sports for a student-run, 15,000-circulation daily that is part of an independent $2 million corporation -Led staff through the Penn State sex abuse scandal, as well as the firing and death of Joe Paterno -Created two commemorative editions and helped put out the first-ever Sunday edition, as well as a daily four to eight page sports section -Assigned articles, edited content for AP style and accuracy, budgeted the print edition. Posted content to the website through Moveable Type, utilized social media, blogs and multimedia -Spent three years splitting time as a reporter, copy desk editor and columnist prior to taking over as Sports Editor Show less -Managed 40 reporters and trained potential candidates that covered Penn State's 30 varsity sports for a student-run, 15,000-circulation daily that is part of an independent $2 million corporation -Led staff through the Penn State sex abuse scandal, as well as the firing and death of Joe Paterno -Created two commemorative editions and helped put out the first-ever Sunday edition, as well as a daily four to eight page sports section -Assigned articles, edited content for AP… Show more -Managed 40 reporters and trained potential candidates that covered Penn State's 30 varsity sports for a student-run, 15,000-circulation daily that is part of an independent $2 million corporation -Led staff through the Penn State sex abuse scandal, as well as the firing and death of Joe Paterno -Created two commemorative editions and helped put out the first-ever Sunday edition, as well as a daily four to eight page sports section -Assigned articles, edited content for AP style and accuracy, budgeted the print edition. Posted content to the website through Moveable Type, utilized social media, blogs and multimedia -Spent three years splitting time as a reporter, copy desk editor and columnist prior to taking over as Sports Editor Show less



PennLive.com

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Sports Reporter

  • Sep 2011 - Jan 2012

  • Covered Penn State football team my senior year of college amidst the nationally covered Sex Abuse Scandal and firing of coach Joe Paterno • Wrote 2 to 3 stories on game days for both print edition of the Harrisburg Patriot-News and Pennlive.com website and posted to blog 3 to 5 times a week • Ran Twitter account during games and weekly press conferences • Finished 8th-place nationally in Breaking News category at the Hearst Journalism Awards for an A1 story on the prayer before… Show more • Covered Penn State football team my senior year of college amidst the nationally covered Sex Abuse Scandal and firing of coach Joe Paterno • Wrote 2 to 3 stories on game days for both print edition of the Harrisburg Patriot-News and Pennlive.com website and posted to blog 3 to 5 times a week • Ran Twitter account during games and weekly press conferences • Finished 8th-place nationally in Breaking News category at the Hearst Journalism Awards for an A1 story on the prayer before first football game after Joe Paterno’s firing Show less • Covered Penn State football team my senior year of college amidst the nationally covered Sex Abuse Scandal and firing of coach Joe Paterno • Wrote 2 to 3 stories on game days for both print edition of the Harrisburg Patriot-News and Pennlive.com website and posted to blog 3 to 5 times a week • Ran Twitter account during games and weekly press conferences • Finished 8th-place nationally in Breaking News category at the Hearst Journalism Awards for an A1 story on the prayer before… Show more • Covered Penn State football team my senior year of college amidst the nationally covered Sex Abuse Scandal and firing of coach Joe Paterno • Wrote 2 to 3 stories on game days for both print edition of the Harrisburg Patriot-News and Pennlive.com website and posted to blog 3 to 5 times a week • Ran Twitter account during games and weekly press conferences • Finished 8th-place nationally in Breaking News category at the Hearst Journalism Awards for an A1 story on the prayer before first football game after Joe Paterno’s firing Show less



Condé Nast

• United States
• Media Production
• 700 & Above Employee

• Public Relations Intern

  • May 2011 - Aug 2011

  • Researched and wrote press releases, updated media lists on Microsoft Excel, tracked media impressions and searched contacts with CisionPoint, prepped for broadcast segments, created clip files • Researched and wrote press releases, updated media lists on Microsoft Excel, tracked media impressions and searched contacts with CisionPoint, prepped for broadcast segments, created clip files