Experience

Pinnacle Pet Group

• United Kingdom
• Insurance
• 200 - 300 Employee

• Conversion Rate Optimisation Executive

  • Dec 2021 - Present



Lumon

• United Kingdom
• Financial Services
• 100 - 200 Employee

• Digital Marketing Executive

  • Mar 2019 - Jun 2021

  Holding a key role within the Digital Marketing team responsible for prioritising CRM, website, email, social and analytics management. During my time Foreign Currency Direct I have helped support my colleagues to drive an increase in lead capture and client engagement. Key achievements include: - HubSpot/Microsoft Dynamics CRM management through - client segmentation - email drip campaigns - A/B email and site testing - implementing GDPR compliance - Implemented UTM… Show more Holding a key role within the Digital Marketing team responsible for prioritising CRM, website, email, social and analytics management. During my time Foreign Currency Direct I have helped support my colleagues to drive an increase in lead capture and client engagement. Key achievements include: - HubSpot/Microsoft Dynamics CRM management through - client segmentation - email drip campaigns - A/B email and site testing - implementing GDPR compliance - Implemented UTM tracking framework at keyword level for PPC campaigns - Opportunity value reporting for digital channels - Executing VWO campaigns on site to increase conversion rates - Regular prospecting of potential customers through email marketing campaigns - Co-coordinating CRM migration from HubSpot to Dynamics365 - SEO execution leading to increase in blog traffic - Coversion rate optimisation, creating new CTA’s and increasing user engagement - Traffic Source Cookie implementation to better track marketing campaigns down to keyword level - Tracking customer journey’s and enhancing user experience Show less Holding a key role within the Digital Marketing team responsible for prioritising CRM, website, email, social and analytics management. During my time Foreign Currency Direct I have helped support my colleagues to drive an increase in lead capture and client engagement. Key achievements include: - HubSpot/Microsoft Dynamics CRM management through - client segmentation - email drip campaigns - A/B email and site testing - implementing GDPR compliance - Implemented UTM… Show more Holding a key role within the Digital Marketing team responsible for prioritising CRM, website, email, social and analytics management. During my time Foreign Currency Direct I have helped support my colleagues to drive an increase in lead capture and client engagement. Key achievements include: - HubSpot/Microsoft Dynamics CRM management through - client segmentation - email drip campaigns - A/B email and site testing - implementing GDPR compliance - Implemented UTM tracking framework at keyword level for PPC campaigns - Opportunity value reporting for digital channels - Executing VWO campaigns on site to increase conversion rates - Regular prospecting of potential customers through email marketing campaigns - Co-coordinating CRM migration from HubSpot to Dynamics365 - SEO execution leading to increase in blog traffic - Coversion rate optimisation, creating new CTA’s and increasing user engagement - Traffic Source Cookie implementation to better track marketing campaigns down to keyword level - Tracking customer journey’s and enhancing user experience Show less



Benford UV

• United Kingdom
• Printing Services
• 1 - 100 Employee

• Digital Marketing Executive

  • Jul 2017 - Mar 2019

  Managing all marketing activities whilst working closely with the Managing Director. At Benford, I established and developed the worldwide marketing of UV systems by creating content to promote awareness and generate interest using whitepapers, press releases, advertising, videos and promotional graphics. - Implemented and managed CRM for leads and customers - Developed and implemented new company website to provide detailed and honest advice to visitors - Writing of press… Show more Managing all marketing activities whilst working closely with the Managing Director. At Benford, I established and developed the worldwide marketing of UV systems by creating content to promote awareness and generate interest using whitepapers, press releases, advertising, videos and promotional graphics. - Implemented and managed CRM for leads and customers - Developed and implemented new company website to provide detailed and honest advice to visitors - Writing of press releases for use on Benford and printing magazine websites - Organisation and promotion of print exhibitions worldwide - Writing of whitepapers for potential customers - Social Media activity, promoting Benford news, events and print industry - Video creation and graphics editing using Adobe Studio (Photoshop, InDesign and Premiere Pro) Show less Managing all marketing activities whilst working closely with the Managing Director. At Benford, I established and developed the worldwide marketing of UV systems by creating content to promote awareness and generate interest using whitepapers, press releases, advertising, videos and promotional graphics. - Implemented and managed CRM for leads and customers - Developed and implemented new company website to provide detailed and honest advice to visitors - Writing of press… Show more Managing all marketing activities whilst working closely with the Managing Director. At Benford, I established and developed the worldwide marketing of UV systems by creating content to promote awareness and generate interest using whitepapers, press releases, advertising, videos and promotional graphics. - Implemented and managed CRM for leads and customers - Developed and implemented new company website to provide detailed and honest advice to visitors - Writing of press releases for use on Benford and printing magazine websites - Organisation and promotion of print exhibitions worldwide - Writing of whitepapers for potential customers - Social Media activity, promoting Benford news, events and print industry - Video creation and graphics editing using Adobe Studio (Photoshop, InDesign and Premiere Pro) Show less



ANT Telecommunications Ltd

• United Kingdom
• Telecommunications
• 1 - 100 Employee

• Junior Marketing Executive

  • Feb 2017 - Jul 2017

  Primary duties include assisting the Marketing Director in drawing leads and customers to ANT Telecom through inbound marketing methods. - Co-directed email marketing campaigns - Extensive use of LinkedIn to establish new sales opportunities whilst promoting services to connections - Writing of blogs for use on company website for inbound marketing campaign - Engagement with existing customers about updates to service - Editing of the company website… Show more Primary duties include assisting the Marketing Director in drawing leads and customers to ANT Telecom through inbound marketing methods. - Co-directed email marketing campaigns - Extensive use of LinkedIn to establish new sales opportunities whilst promoting services to connections - Writing of blogs for use on company website for inbound marketing campaign - Engagement with existing customers about updates to service - Editing of the company website content - Designing and editing of pictures for website homepage using Photoshop - Supported coaching of Peter Jones Academy students in the ‘Big Bucks challenge,’ achieving 1st place result Show less Primary duties include assisting the Marketing Director in drawing leads and customers to ANT Telecom through inbound marketing methods. - Co-directed email marketing campaigns - Extensive use of LinkedIn to establish new sales opportunities whilst promoting services to connections - Writing of blogs for use on company website for inbound marketing campaign - Engagement with existing customers about updates to service - Editing of the company website… Show more Primary duties include assisting the Marketing Director in drawing leads and customers to ANT Telecom through inbound marketing methods. - Co-directed email marketing campaigns - Extensive use of LinkedIn to establish new sales opportunities whilst promoting services to connections - Writing of blogs for use on company website for inbound marketing campaign - Engagement with existing customers about updates to service - Editing of the company website content - Designing and editing of pictures for website homepage using Photoshop - Supported coaching of Peter Jones Academy students in the ‘Big Bucks challenge,’ achieving 1st place result Show less



Marks and Spencer

• United Kingdom
• Retail
• 700 & Above Employee

• Sales Advisor

  • Sep 2016 - Jan 2017

  Whilst working, for M&S as a shop assistant Whilst working, for M&S as a shop assistant



The Iain Rennie Hospice At Home

• Non-profit Organizations
• 1 - 100 Employee

• Shop Volunteer

  • Sep 2014 - May 2016

  Working for Iain Rennie was a joy. During my time at university I volunteered to assist on the shop floor, sort gifted items, research prices on high value items and create descriptive item listings on eBay. Working for Iain Rennie was a joy. During my time at university I volunteered to assist on the shop floor, sort gifted items, research prices on high value items and create descriptive item listings on eBay.